Buying ProcessWhat are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post. Respond to […]
Sales Promotion Strategies What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week’s lecture in your […]
Electronic & Internet Marketing How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:1946-1964 Baby Boomers1965-1983 Gen X or the […]
Content Marketing An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. “Looking for […]
This assignment seeks to help you understand the answer to a broader concern and that is, “How are some national cultures similar?” You should base your responses to the following questions on your analysis of the ideas of Geert Hofstede. In order to complete this assignment, you will need to access the country profiles based […]
OCBC Bank Case StudyAnalyze OCBC Bank after reading this article. Please login with these credentials to view (you will likely need to copy and reload the article webpage, http://www.hrmasia.com/content/putting-%C3%B4person%C3%B5-personnel, once you are logged into the site):Login: ashford Password: omm618In a three- to five-page paper (not including the title and references pages), address the following: Describe OCBC’s […]
Plan, Design, Deliver, and Evaluate an Original Training ProgramAssess the Draft Training Proposal and peer feedback you received in Week Two, and finalize the topic and objectives for your training program. In a 20- to 25-slide PowerPoint presentation, not including the title and references slides: Conduct a needs assessment for your proposed training program. This […]
Crafting a Compensation and Benefits PlanNow that you have considered how to recruit and retain the employees you want in your organization, create a compensation and benefits package using this business proposal format. The package must be consistent with the objectives of job satisfaction for the valuable employees in an organization of your design.The compensation package […]
HR PlanYou are a Human Resources (HR) program of one. Based on information learned in this course, create a Human Resources plan of the steps needed to create a one-person HR department. The design of the HR department must correspond to the various dimensions of the organization. For example, if there are multiple customers, products, […]
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