Energy SourcesOver the duration of this course, you have learned about a number of nonrenewable and renewable energy sources. Based on this information, you are to write a research-based paper that utilizes scholarly sources to discuss one of these resources in detail. Choose one of the following energy sources for your Final Paper: Solar Geothermal […]
Assignment 1.1: Conflicting Viewpoints Essay – Part IPrewriting Due Week 2 and worth 30 points When looking for information about a particular issue, how often do you try to resist biases toward your own point of view? This assignment asks you to engage in this aspect of critical thinking by playing the “Believing Game.” The […]
Assignment 1.2: Conflicting Viewpoints Essay – Part II SynthesizingandWriting Due Week 4 and worth 100 points When looking for information about a particular issue, how often do you try to resist biases toward your own point of view? This assignment asks you to engage in this aspect of critical thinking. The assignment is divided into […]
Concept of BrandingAssess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.The paper Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style […]
IMC TacticsSelect a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.The paper Must be two to four […]
Media Buying You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media […]
Consumer PromotionsSelect one product. In a two- to three-page paper (excluding the title and reference pages), describe the seven different types of consumer promotions shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.The […]
Social Media You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess […]
Focus of the Final PaperThe Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in […]
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