Coursework Information Sheet

To be supplied to students when they receive the coursework assignment task

Unit Co-ordinator:

Unit Name: Management Practice

Unit Code: BSS063-6

Credit value: 15

Title of Coursework: Individual Written Report

100% weighting of final unit grade

Feedback details

The university policy is that you will receive prompt feedback on your work within 10 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change.

Submission Date:

Feedback Date: 10 working days (10th September 2019)

Details of how to access the feedback: Breo

· 100% Weighting of unit grade

· Please submit your assignment to in the assessments section by the stated deadline.

· You are allowed a single submission only so make sure you are happy with your work and that you submit the correct document as mistakes cannot be rectified.

· Feedback will be provided through within 10 working days.

· Please refer to the Assessment Evaluation Criteria

Core Learning Outcomes:

On completion of this unit you should be able to:

1. Demonstrate the following knowledge and understanding

• Demonstrate a systematic understanding and critical appreciation of theories in the MBA toolkit to challenge existing preconceptions and develop positive and enquiring approaches to management and enterprise.

2. Demonstrate the following skills and abilities

Demonstrate intelligent practice by imaginatively and critically integrating theory and practice, stipulating areas of excellence and reflecting on areas for development to improve performance in a dynamic competitive environment.

Threshold standards

In order to pass the Assessment you will need to:

· Show adequate independence of thought in evaluating the usefulness of theory in practice applied to a live consultancy project or a simulated task of running a business, monitoring performance and adjusting decisions in the light of the success or failure in a competitive environment.

· Demonstrate adequate appraisal of the complexity of management in the implementation of strategic decisions.

· Research, select and use creatively appropriate business and management theory to manage and complete a project in the context of a new situation.

Simulation:

The assessment strategy supports the emphasis on experiential and enquiry-based learning in this unit in progressively supporting the effective integration of theory and practice to support your transition into the professional work environment.

You will participate in a competitive business game designed to simulate a realistic management situation and give you the opportunity to demonstrate your ability to think through the implications of applying the knowledge and skills acquired through the taught elements of the course. You engage in the business game as a group. You will need to set a strategy for your company within the competitive industry and make decisions about all aspects of the business in order to implement the strategy effectively. Over successive periods in the game you monitor the performance of your own business and the competition, aligning and adjusting your strategic and tactical decisions accordingly.

You will write an individual report of 3000 words on the performance of your company in the simulation, showing how theory which you have learnt on the course was demonstrated both in your management of your business and in the way the other companies in your industry competed. Some specific questions will be provided for you to address and you will also have the opportunity to highlight other areas of your own choice. Individual reports must be fully supported by directly relevant quality academic sources in demonstrating the integration between theory and practice.

The performance of your airline will depend on how effectively the Management Team apply theory in practice to support critical analysis and evaluation in context leading to informed problem solving, identification of opportunities and decision making. You will need to draw extensively on theories and techniques from your MBA toolkit through taught units, for example, including:

· Strategic Management

· Marketing

· Human Resource Management

· Performance management

· Operations Management

· Finance

Your task:

You will be assessed on an individual report which demands in-depth critical analysis and evaluation of theory in practice leading to clear conclusions and feasible recommendations. You will write an individual report of 3000 words on the effectiveness of the performance of your airline in the simulation, showing how theory which you have learnt on the course was demonstrated both in your management of your business and in the way the players in your industry competed. This must be a professionally written and presented business report clearly and concisely communicating your analysis, conclusions and recommendations through the integration of theory and practice.

You must address all specific questions below. You also can highlight other areas of your own choice.

1. What was your vision for your airline and the strategic plan?

2. What were your company’s performance objectives? How did these compare to the actual performance? Why?

3. What were the key strategic moves that led to your success (or demise)?

4. How is the company positioned for the future?

5. How effective was the collaboration between members of the Management Team

6. Important "take-aways” from the simulation experience.

Critically evaluate the use of theory in practice to inform decision making throughout.

.

Section / Title	Details / Guidance
Title page	Title of your report. Address (to/from) and date the report.
Executive Summary	300-word maximum summary of your report, including key recommendations.
Contents Page	Include page numbers.
Introduction	Short (approximately 300 words) introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why.
Analysis	Using appropriate tools from the MBA Toolkit critically evaluate their effectiveness applied in practice to the case. You should make reference to relevant models, and frameworks and include critical analysis. (Approximately 1800 words)
Conclusions	This section should initially answer the report aim and objectives and draw together the main points from your analysis. It summarises what has been learned from undertaking this consultancy project or simulation. It should also begin to weigh up the options available to the organisation and what would impede implementation and based upon option evaluation, begin to identify the way forward. No new information should be presented in the conclusions. (Approximately 300 words)
Recommendations	Make recommendations for improvement based upon your conclusions, clearly stating how they can add value to the organisation. Recommendations should be fully feasible and justified considering costs, priority level, time-scale, resources, who is responsible, benefits and any further implications to the organisation. Your proposals should be actionable (‘immediately implementable’) not just a list of ideas. (Approximately 300 words)
Reference List	A list of all sources cited directly in the text. Harvard style

Criteria	Excellent (70% and above)	Commendable (60-69%)	Good (50-59%)	Satisfactory (40-49%)	Marginal Fail (35-39%)	Fail (1-34%)
Introduction	Provides a clear introduction that frames and highlights the main issues.	Attempts to frame and highlight the main issues.	Some valid and relevant issues and identified although not well framed.	Adequate identification of relevant issues although no real framing	Fails to demonstrate adequate knowledge and understanding of key issues and concepts.	Fails to consider any scenario or concepts relevant to leadership and management
Application of theory	Applies appropriate theory (ies) from the MBA Toolkit and with substantial evidence of independent reading.	Appropriate application of theory (ies) from the MBA toolkit and with some evidence of independent reading.	Logically and relevantly focussed application of MBA Toolkit but with limited evidence of wider reading.	Adequate attempt to apply appropriate theories from MBA toolkit. Limited evidence of understanding key issues and concepts.	Weak application of appropriate theories from MBA toolkit. Fails to demonstrate detailed understanding.	Very little or no attempt to use MBA toolkit. No evidence of understanding key issues and concepts.
Analysis	Critical analysis that explores in-depth implications of the issues highlighted. Supported by appropriate evidence.	Critical analysis that attempts to explore implications of the issues raised. Supported by appropriate evidence. Less in-depth than an excellent analysis.	Uncritical analysis or overly descriptive. Analysis is limited but coherent and supported by evidence	Vague and discursive approach or overly descriptive at the expense of application and analysis supported by evidence	A random collection of statements with little attempt to use evidence to support the arguments. Little of value to the task.	A random collection of statements with no attempt to use evidence to support the arguments. Nothing of value to the task.
Conclusions	Conclusions are valid and clearly derived from in-depth critical analysis	Conclusions derived from in-depth critical analysis. Largely convincing	Conclusions are limited and not entirely convincing.	Validity of conclusions is unconvincing.	Conclusions do not follow from the evidence and argument presented.	A random collection of statements based on the student’s own point of view with little or no attempt to draw analysis to conclusions.
Recommendations	Clear and appropriate recommendations that meet precisely the demands of the task	Clear and appropriate recommendations. Less comprehensive than for an A grade.	Recommendations are reasonably clear and mostly realistic.	Recommendations are vague. Doubtful feasibility.	Recommendations are unclear or unrealistic.	No attempt to identify appropriate recommendations.
Presentation and Referencing	Clearly and concisely structured in report format, sourced throughout and with a comprehensive bibliography.	Clearly and concisely structured in report format, sourced throughout and with a good bibliography.	Well-structured in report format, sourced throughout and with an adequate bibliography.	Not in report format. Few citations and a passable bibliography.	Few citations and no bibliography. Not in report format. Poorly structured.	No citations and not in report format. Poorly structured

 

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