500 words minimum, masters level, apa format, discussion question, REVIEW ATTACHMENT

500 words minimum, masters level, apa format, discussion question, REVIEW ATTACHMENT

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2-3 pages APA format, masters level, review attachments

2-3 pages APA format, masters level, review attachments

The assignment (2–3 pages):

  • Briefly describe the quantitative study you selected.
  • Briefly describe the qualitative study you selected.
  • Compare (similarities and differences) the two studies in terms of the designs, the methods of data collection and analysis, the nature of the interpretation, and conclusions drawn.
  • Explain an insight you had or conclusion you now might draw as a result of/based on your comparison.
  • qualitative.pdf
  • quantitative.pdf

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What radioactive material killed Alexander Litvinenko in London in November 2006?

What radioactive material killed Alexander Litvinenko in London in November 2006?

Assignment Instructions

Please answer the following:

  1. Pick and describe, using course material (citing as appropriate), five (5) characteristics of our agricultural and food industries and the threat agents which could impact them and how do these characteristics increase our risk?
  2. What radioactive material killed Alexander Litvinenko in London in November 2006?  How has the investigation developed between 2007 and 2016?  Do the British authorities have a theory who ordered Litvinenko killed?
  3. In April 2010, President Obama said, “The single biggest threat to US security, both short-term, medium-term and long-term, would be the possibility of a terrorist organization obtaining a nuclear weapon.”  How does this statement impact current U.S. National Security Policy?  If you were President, what changes would you make to U.S. National Security Policy to reduce the likelihood of a terrorist organization obtaining a nuclear weapon?
  4. The video “Iran Nuclear Deal: Triumph of Diplomacy or Dangerous Precedent?” provides several different perspectives on the Iranian Nuclear Deal.  Detail one perspective from each side of the argument (Triumph of Diplomacy and Dangerous Precedent) then support it with applicable references explaining the rationale for each side of the debate.
  5. Experts disagree as to the threat from rouge nations with nuclear weapons (North Korea, Pakistan, Iran in the future, etc.) providing those weapons to non-state actors.  Do you think that this is a concern or are nation states not willing to cross this line? 

Technical Requirements:

Length: Minimum of 5 pages (1 page for each question), double spaced, 1″ margins, 12 pitch type in Times New Roman font.

Citations/References:  You must use the APA style for this assignment.

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hmgt 335 marketing dis

hmgt 335 marketing dis

Who’s responsibility is it to communicate pricing to patients (hospitals, government, insurance companies, physicians, others)?

Provide the applicable in text citation and references to support.

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What percentage of your working day is involved in communication?

What percentage of your working day is involved in communication?

Week 1 Assignment: Communication Behavior Analysis

Submit Assignment

· Due Friday by 12pm

· Points 30

· Submitting a file upload

Required Resources
Read/review the following resources for this activity:

· Textbook: Chapter 1, 5

· Lesson

Instructions
Prove for yourself that communication is both frequent and important
by observing your interactions for a one-day period. Record every
occasion in which you are involved in some sort of human communication.

Based on your findings, answer the following questions:

1. What percentage of your working day is involved in communication?

2. What percentage of time do you spend communicating in the following contexts: interpersonal, dyadic, small group, and public?

3. What percentage of your communication is devoted to satisfying
each of the following types of needs: physical, identity, social, and
practical? (Note: you might try to satisfy more than one type at a
time.)

4. Based on your analysis, describe at least 5 ways you would like to
communicate more effectively. For each item on your list, describe the
following:

· Who is involved (e.g., my boss, my co-workers, my friends, etc.)?

· How you would like to communicate differently (e.g., act less defensive, speak up more, etc.)?

Writing Requirements (APA format)

· Length: 1.5-2 pages

· 1-inch margins

· Double spaced

· 12-point Times New Roman font

Grading
This activity will be graded based on the W1 Self-Evaluation Grading Rubric.

Course Outcomes (CO): 1, 2, 4, 5, 6

Due Date: By 12 p.m. EST on Sunday

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Week 1 Assignment: Communication Behavior Analysis

Week 1 Assignment: Communication Behavior AnalysisHello are you available to write a 1-2 page paper for $20 I need it by Friday, July 12, 2019?Week 1 Assignment: Communication Behavior Analysis

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Making the Case for Quality

Making the Case for Quality

Wind Power Company Gets to the

Root of an Icy Issue

• A root cause analysis
project saved Clipper
Windpower $1 million
in lost revenue.

• By identifying the root
causes of turbine failure
during inclement weather,
Clipper increased
customer satisfaction
through improved
turbine availability.

• This project also supported
a key supplier’s quality
process, as Clipper’s team
helped redesign and test
an improved anemometer.

• Team members mastered
quality tools and strategies,
preparing them for future
improvement projects.

At a Glance . . .
With a steady breeze, a wind turbine—stretching
262 feet high—majestically turns its three power-
ful blades, generating enough clean, renewable
electricity to power 750 homes for a 24-hour
period. When the breeze turns into a driving wind
combined with ice, freezing rain, snow, and even
freezing fog, the turbine’s anemometer, which
measures wind speed and force, can freeze up and
result in costly downtime for wind power compa-
nies such as Clipper Windpower.

About Clipper Windpower

Headquartered in Carpinteria, CA, Clipper
Windpower is a rapidly growing company engaged
in wind energy technology, wind turbine manu-
facturing, and wind project development. Clipper
employs more than 850 people in the United States,
Denmark, and the United Kingdom. At the heart
of its manufacturing operations is an ISO
9001-certified manufacturing and assembly facil-
ity that began operations in Cedar Rapids, IA, in
March 2006.

Turning to Quality to Improve Turbine Availability

As Clipper’s first wind turbines came online in northwest Iowa, western Illinois, and western New
York near Buffalo, the winter of 2007-08 hit hard and fast with freezing rain and fog causing
anemometer units to fail. While the towers continued to run, without the anemometers there was no
guidance on which direction to move the 153-foot blades to harness the wind most effectively. Clipper
initially tried to address the problem throu gh software upgrades, but soon additional anemometers
began to freeze, compounding the problem and impacting turbine availability.

Without a quick solution available and with growing numbers of anemometers impacted each day,
Clipper initiated a root cause analysis (RCA), an integral part of the Six Sigma define, measure,
analyze, improve, and control (DMAIC) problem-solving process (as shown in Figure 1). The rigorous
DMAIC approach defines the steps a team follows, starting with identifying the problem and ending

by Janet Jacobsen

April 2010

ASQ www.asq.org Page 1 of 4http://www.asq.orghttp://www.asq.org

with implementing a long-lasting solution. To evaluate potential
RCA projects, Mike Trueg, manager of field quality assurance/
continuous improvement at Clipper’s Cedar Rapids plant, uses
a matrix that measures the impact of safety, quality, and turbine
availability. “For this project the scoring met the criteria because
of the big impact on turbine availability,” explained Trueg, an
ASQ Senior member.

An RCA project was chartered to address the weather-related
anemometer issues. The project objective was to identify the root
cause of the anemometer failures that was leading to downtime
and decreasing turbine availability. A project team was tasked with
creating an action plan and implementing corrective actions by
the start of the next winter season.

Following the DMAIC Approach

Selecting team members for this RCA project was somewhat
challenging, recalls Ellen Sennett, who served as the project’s
co-leader. “We started with people who had experience with
electrical issues since that seemed to be the problem,” said
Sennett, an employee of Clipper for two years. In all, seven
stakeholder areas were represented on the improvement team, as
shown in the table in Figure 2. Not all team members partici-
pated during every stage of the project; for example, the vendor
representatives came onboard once the root cause was identified.

The team worked through the steps as outlined in Figure 3.

Defining the Problem

Soon after the initial weather-related failures, the company began
collecting data each time inclement weather took a turbine offline.
This early data collection led to the charter of the RCA project.

ASQ www.asq.org Page 2 of 4

Figure 2— RCA project team members
Stakeholder Area Represented Number of Team Members
Quality assurance 2
Fleet services 3
Electrical engineering 2
Anemometer supplier 2
Operations 1
Vendor recovery 1
Procurement 1

Figure 1— Clipper Windpower’s Six Sigma DMAIC problem-solving approach

Analyze the
process

Find the root causes of
the problem and

understand/quantify
their effect on process
performance (finding

the critical Xs).

Measure the
process

Understand and
baseline the current
performance of the

process through a set
of relevant and robust

measures (KPIs).

Define the
problem

Develop clear project
based on a real problem

that is relevant to the
customer and that will

provide significant
benefits to the business.

Improve the
process

Develop, select, and
implement the best

solutions with
controlled risks.

Control the
process

Ensure the solutions are
embedded, the process

has robust controls,
and the project has

a clear closure.

Closeout Tollgate Review:
Successful projects need clear and
visible closure, the key elements of
which should include documenting

lessons learned, transfer of the process
back to business as usual, and effective
controls. A project review is required
to gain a consensus that the project is

ready to close.

Remediation Tollgate Review:
Projects that require potential
fleet remediation require a

project review to gain a
consensus that a fleet

remediation is required and
a budget has been approved.

Checkpoints

</= 5 weeks

6 weeks

>/= 7 weeks

Key Metric:
RCA kickoff to root cause(s) identified and approved.

Goal is five weeks or less.

Root Cause Tollgate Approval:
The end of the analyze phase
is a review point. A project
review is required to assess
the root cause identification,
to gain a consensus that the

root cause has been identified,
and to commit any additional

resources required for its success.

Figure 3— Clipper’s DMAIC-based RCA project steps
Define the problem
in concrete,
measurable terms.

• Define and document problem or gap.
• Collect data to understand magnitude of failure.

Measure: Quantify
the problem and
perceived aspects
of the root cause.

• Gather data on current situation.
• Develop SIPOC and fishbone diagram.
• Filter fishbone items through cause and effects matrix.
• Analyze top items through FMEA.

Analyze data to
determine the root
cause of the defect.

• Develop data collection plan for top priorities from FMEA.
• Develop test plan.
• Confirm root cause with test data.

Improve: Identify
and implement the
proposed solution.

• Evaluate design improvements through validation testing.
• Identify corrective action.
• Develop implementation plan.

Control: Confirm
improvement gains
through monitoring.

• Ensure 100% inspection at vendor.
• Mistake proof (poka yoke) wiring.
• Update installation instructions and training.http://www.asq.org

Measuring to Quantify the Problem

The data collected indicated that, although the winter weather
conditions were severe, both precipitation and temperatures fell
within the supplier’s specifications for the anemometer. The
RCA team developed a supplier-inputs-process-outputs-customer
(SIPOC) matrix to quantify the problem and any perceived
aspects of the root cause. To pinpoint possible root causes of
equipment failures, they also completed a fishbone diagram,
which generated 45 items for further study. Next, RCA team
members entered the potential causes into a cause and effects
matrix to focus on the most likely culprits. The matrix tool
enabled the team to pare down the potential causes to nine items
for a failure mode and effects analysis (FMEA).

Analyzing Data to Determine the Root Cause

The next step for Sennett and her team was to develop a data col-
lection plan covering the potential causes with the highest risk
priority numbers from the FMEA. In all, data were collected from
tests performed on 13 FMEA potential causes—ranging from
improper training on work instructions for wiring the heating cir-
cuits to issues with heating the transducer cap on the anemometer.

After data collection and testing of the anemometer, the RCA
team concluded that the supplier’s design of the heating circuit
did not meet the advertised specification. This failure led to an
insufficient heating circuit for Clipper’s application and thus
caused weather-related failures of the company’s wind turbines.

Sennett remembers that getting the supplier of the anemometers
to acknowledge that its product did not work in the field as
promised was a real challenge. Eventually, data from the field
and the RCA project convinced the supplier. In hindsight,
Sennett feels that perhaps her team could have involved the sup-
plier in the project a little sooner. “It would have been beneficial
to have the supplier go through the DMAIC steps with us and
discover the root cause, instead of us finding it and telling them
they had a problem,” she said.

Identifying and Implementing a Solution

With the root cause in hand, the team began to evaluate improve-
ments to the anemometer’s heating circuits through a series of
winter weather-simulated validation tests. Trueg reports that,
having 405 units to replace, data analysis was vital: “That’s why
we created our own winter weather environment with a wind
machine and a misting device to verify our solution. We didn’t
want to remediate all these sites and then have to do it again.”

Following military standard 810F section 521.2 for icing/freez-
ing rain, the Clipper team directed three rounds of laboratory
testing to analyze the performance of three prototypes for an
improved anemometer. The first new prototype was immediately
rejected because the simulated winter conditions created an ice
build up, which quickly caused the anemometer to fail. A second
prototype also failed before a third version finally withstood the
extreme weather conditions of the lab.

Once the testing was completed, the team created an action plan.
The plan goal was to have all anemometers on each of the 405
turbines throughout the country replaced with the newly designed
version by March 30, 2010.

Controlling to Confirm Improvement

In addition to the heating circuit improvements based on the lab
testing, several other controls were introduced:

• The vendor conducts 100-percent inspection of the product
through a three-day burn test of the unit’s heating system.
This eliminates the shipment of any defective products.

• All anemometers are tested with a turbine control unit in the
manufacturing facility to validate functionality.

• The new anemometer design also incorporates a connector
that can only attach one way to the junction box, thus
eliminating improper wiring in the field.

• The wiring is color-coded for the operators who install the
connectors.

New Design Stands Up to Mother Nature

While field testing began late in the winter of 2008-09, Clipper
realized the importance of carrying over the testing into the
winter of 2009-10 to confirm the effectiveness of its improve-
ment plan. Once again, Mother Nature cooperated by throwing
her full bag of winter tricks as 40-50 mph winds, one half inch
of ice, four to eight inches of snow, and temperatures of minus
15 degrees and below were reported at various wind farms.
Despite these conditions, Clipper recorded only two weather-
related anemometer issues for a 1.6-percent failure rate. Clipper
soon discovered that the two failures were caused by a sup-
plier assembly team issue and were not directly related to the
improvements generated by the RCA project. With the improve-
ments and control verified, the RCA project was officially closed.

The RCA team kept turbine customers informed throughout
the DMAIC process with presentations about remediation steps
to reduce the weather-related failures. Team members walked
through the entire DMAIC process with key customers and
explained how the root cause was determined, as well as plans to
implement corrective action. Sennett added that many of Clipper’s
customers are familiar with Six Sigma tools, so the RCA process
is the type of problem solving they like to see. “This process helps
with customer satisfaction as [customers] know we are taking
the time to find the root cause and using trained people to do

[corrective action]

the right way the first time,” Sennett said.

External customers weren’t the only ones who benefited from
this RCA project. Employees at Clipper’s remote monitoring dis-
patch center, which controls the turbines from the Cedar Rapids
facility, saw a decreased workload as fewer turbines required
attention during inclement weather.

Sennett believes that this RCA project and others that followed
help Clipper’s employees think more proactively and address
issues before they become fleet-wide issues. “Our goal is to

ASQ www.asq.org Page 3 of 4http://www.asq.org

ASQ www.asq.org Page 4 of 4

become more preventive and look at things before they start to
fail, and with the Six Sigma processes you can do a better job of
designing out the defects in the beginning before implementation,”
noted Sennett.

Building a Culture of Quality

Both Trueg and Sennett credit this RCA project for opening
their eyes to key issues such as internal testing and expanding
the company’s supplier base. As a result of this improvement
project, Clipper created a plan for introducing new suppliers to
avoid potential problems caused by single sourcing. “We’ve also
developed testing here at the manufacturing site so if we have
quality issues, we can test before sending something out into
the field that potentially causes failures or creates the need for a
replacement part,” explained Trueg.

Sennett said that while some team members were initially
skeptical about the DMAIC process, they quickly learned the
importance of taking the time for each step, recognizing that
without the structured process, people tend to collect unnecessary
data unrelated to the issue. For several team members, working
on this project sparked an interest in learning more about process

improvement and prompted them to request further training and
the opportunity to earn Six Sigma Green Belt certification. Trueg
is amazed at the change in Clipper’s staff once they serve on an
RCA team: “The attitudes and focus on problem solving with
data are a strong part of the Clipper culture.”

For more information:

• Sennett and Trueg recommend the following books to guide
your process improvement activities: The Lean Six Sigma
Pocket Toolbook by Michael L. George, David Rowlands,
Mark Price, and John Maxey, and Statistics for the Utterly
Confused by Lloyd Jaisingh.

• Visit the Knowledge Center at www.asq.org/knowledge-
center to find additional resources on root cause analysis and
Six Sigma.

About the Author

Janet Jacobsen is a freelance writer specializing in quality and
compliance topics. A graduate of Drake University, she resides
in Cedar Rapids, IA.http://www.asq.org/knowledge-centerhttp://www.asq.org/knowledge-centerhttp://www.asq.org

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case 4 Quality management

case 4 Quality management

Making the Case for Quality

Wind Power Company Gets to the

Root of an Icy Issue

• A root cause analysis
project saved Clipper
Windpower $1 million
in lost revenue.

• By identifying the root
causes of turbine failure
during inclement weather,
Clipper increased
customer satisfaction
through improved
turbine availability.

• This project also supported
a key supplier’s quality
process, as Clipper’s team
helped redesign and test
an improved anemometer.

• Team members mastered
quality tools and strategies,
preparing them for future
improvement projects.

At a Glance . . .
With a steady breeze, a wind turbine—stretching
262 feet high—majestically turns its three power-
ful blades, generating enough clean, renewable
electricity to power 750 homes for a 24-hour
period. When the breeze turns into a driving wind
combined with ice, freezing rain, snow, and even
freezing fog, the turbine’s anemometer, which
measures wind speed and force, can freeze up and
result in costly downtime for wind power compa-
nies such as Clipper Windpower.

About Clipper Windpower

Headquartered in Carpinteria, CA, Clipper
Windpower is a rapidly growing company engaged
in wind energy technology, wind turbine manu-
facturing, and wind project development. Clipper
employs more than 850 people in the United States,
Denmark, and the United Kingdom. At the heart
of its manufacturing operations is an ISO
9001-certified manufacturing and assembly facil-
ity that began operations in Cedar Rapids, IA, in
March 2006.

Turning to Quality to Improve Turbine Availability

As Clipper’s first wind turbines came online in northwest Iowa, western Illinois, and western New
York near Buffalo, the winter of 2007-08 hit hard and fast with freezing rain and fog causing
anemometer units to fail. While the towers continued to run, without the anemometers there was no
guidance on which direction to move the 153-foot blades to harness the wind most effectively. Clipper
initially tried to address the problem throu gh software upgrades, but soon additional anemometers
began to freeze, compounding the problem and impacting turbine availability.

Without a quick solution available and with growing numbers of anemometers impacted each day,
Clipper initiated a root cause analysis (RCA), an integral part of the Six Sigma define, measure,
analyze, improve, and control (DMAIC) problem-solving process (as shown in Figure 1). The rigorous
DMAIC approach defines the steps a team follows, starting with identifying the problem and ending

by Janet Jacobsen

April 2010

ASQ www.asq.org Page 1 of 4http://www.asq.orghttp://www.asq.org

with implementing a long-lasting solution. To evaluate potential
RCA projects, Mike Trueg, manager of field quality assurance/
continuous improvement at Clipper’s Cedar Rapids plant, uses
a matrix that measures the impact of safety, quality, and turbine
availability. “For this project the scoring met the criteria because
of the big impact on turbine availability,” explained Trueg, an
ASQ Senior member.

An RCA project was chartered to address the weather-related
anemometer issues. The project objective was to identify the root
cause of the anemometer failures that was leading to downtime
and decreasing turbine availability. A project team was tasked with
creating an action plan and implementing corrective actions by
the start of the next winter season.

Following the DMAIC Approach

Selecting team members for this RCA project was somewhat
challenging, recalls Ellen Sennett, who served as the project’s
co-leader. “We started with people who had experience with
electrical issues since that seemed to be the problem,” said
Sennett, an employee of Clipper for two years. In all, seven
stakeholder areas were represented on the improvement team, as
shown in the table in Figure 2. Not all team members partici-
pated during every stage of the project; for example, the vendor
representatives came onboard once the root cause was identified.

The team worked through the steps as outlined in Figure 3.

Defining the Problem

Soon after the initial weather-related failures, the company began
collecting data each time inclement weather took a turbine offline.
This early data collection led to the charter of the RCA project.

ASQ www.asq.org Page 2 of 4

Figure 2— RCA project team members
Stakeholder Area Represented Number of Team Members
Quality assurance 2
Fleet services 3
Electrical engineering 2
Anemometer supplier 2
Operations 1
Vendor recovery 1
Procurement 1

Figure 1— Clipper Windpower’s Six Sigma DMAIC problem-solving approach

Analyze the
process

Find the root causes of
the problem and

understand/quantify
their effect on process
performance (finding

the critical Xs).

Measure the
process

Understand and
baseline the current
performance of the

process through a set
of relevant and robust

measures (KPIs).

Define the
problem

Develop clear project
based on a real problem

that is relevant to the
customer and that will

provide significant
benefits to the business.

Improve the
process

Develop, select, and
implement the best

solutions with
controlled risks.

Control the
process

Ensure the solutions are
embedded, the process

has robust controls,
and the project has

a clear closure.

Closeout Tollgate Review:
Successful projects need clear and
visible closure, the key elements of
which should include documenting

lessons learned, transfer of the process
back to business as usual, and effective
controls. A project review is required
to gain a consensus that the project is

ready to close.

Remediation Tollgate Review:
Projects that require potential
fleet remediation require a

project review to gain a
consensus that a fleet

remediation is required and
a budget has been approved.

Checkpoints

</= 5 weeks

6 weeks

>/= 7 weeks

Key Metric:
RCA kickoff to root cause(s) identified and approved.

Goal is five weeks or less.

Root Cause Tollgate Approval:
The end of the analyze phase
is a review point. A project
review is required to assess
the root cause identification,
to gain a consensus that the

root cause has been identified,
and to commit any additional

resources required for its success.

Figure 3— Clipper’s DMAIC-based RCA project steps
Define the problem
in concrete,
measurable terms.

• Define and document problem or gap.
• Collect data to understand magnitude of failure.

Measure: Quantify
the problem and
perceived aspects
of the root cause.

• Gather data on current situation.
• Develop SIPOC and fishbone diagram.
• Filter fishbone items through cause and effects matrix.
• Analyze top items through FMEA.

Analyze data to
determine the root
cause of the defect.

• Develop data collection plan for top priorities from FMEA.
• Develop test plan.
• Confirm root cause with test data.

Improve: Identify
and implement the
proposed solution.

• Evaluate design improvements through validation testing.
• Identify corrective action.
• Develop implementation plan.

Control: Confirm
improvement gains
through monitoring.

• Ensure 100% inspection at vendor.
• Mistake proof (poka yoke) wiring.
• Update installation instructions and training.http://www.asq.org

Measuring to Quantify the Problem

The data collected indicated that, although the winter weather
conditions were severe, both precipitation and temperatures fell
within the supplier’s specifications for the anemometer. The
RCA team developed a supplier-inputs-process-outputs-customer
(SIPOC) matrix to quantify the problem and any perceived
aspects of the root cause. To pinpoint possible root causes of
equipment failures, they also completed a fishbone diagram,
which generated 45 items for further study. Next, RCA team
members entered the potential causes into a cause and effects
matrix to focus on the most likely culprits. The matrix tool
enabled the team to pare down the potential causes to nine items
for a failure mode and effects analysis (FMEA).

Analyzing Data to Determine the Root Cause

The next step for Sennett and her team was to develop a data col-
lection plan covering the potential causes with the highest risk
priority numbers from the FMEA. In all, data were collected from
tests performed on 13 FMEA potential causes—ranging from
improper training on work instructions for wiring the heating cir-
cuits to issues with heating the transducer cap on the anemometer.

After data collection and testing of the anemometer, the RCA
team concluded that the supplier’s design of the heating circuit
did not meet the advertised specification. This failure led to an
insufficient heating circuit for Clipper’s application and thus
caused weather-related failures of the company’s wind turbines.

Sennett remembers that getting the supplier of the anemometers
to acknowledge that its product did not work in the field as
promised was a real challenge. Eventually, data from the field
and the RCA project convinced the supplier. In hindsight,
Sennett feels that perhaps her team could have involved the sup-
plier in the project a little sooner. “It would have been beneficial
to have the supplier go through the DMAIC steps with us and
discover the root cause, instead of us finding it and telling them
they had a problem,” she said.

Identifying and Implementing a Solution

With the root cause in hand, the team began to evaluate improve-
ments to the anemometer’s heating circuits through a series of
winter weather-simulated validation tests. Trueg reports that,
having 405 units to replace, data analysis was vital: “That’s why
we created our own winter weather environment with a wind
machine and a misting device to verify our solution. We didn’t
want to remediate all these sites and then have to do it again.”

Following military standard 810F section 521.2 for icing/freez-
ing rain, the Clipper team directed three rounds of laboratory
testing to analyze the performance of three prototypes for an
improved anemometer. The first new prototype was immediately
rejected because the simulated winter conditions created an ice
build up, which quickly caused the anemometer to fail. A second
prototype also failed before a third version finally withstood the
extreme weather conditions of the lab.

Once the testing was completed, the team created an action plan.
The plan goal was to have all anemometers on each of the 405
turbines throughout the country replaced with the newly designed
version by March 30, 2010.

Controlling to Confirm Improvement

In addition to the heating circuit improvements based on the lab
testing, several other controls were introduced:

• The vendor conducts 100-percent inspection of the product
through a three-day burn test of the unit’s heating system.
This eliminates the shipment of any defective products.

• All anemometers are tested with a turbine control unit in the
manufacturing facility to validate functionality.

• The new anemometer design also incorporates a connector
that can only attach one way to the junction box, thus
eliminating improper wiring in the field.

• The wiring is color-coded for the operators who install the
connectors.

New Design Stands Up to Mother Nature

While field testing began late in the winter of 2008-09, Clipper
realized the importance of carrying over the testing into the
winter of 2009-10 to confirm the effectiveness of its improve-
ment plan. Once again, Mother Nature cooperated by throwing
her full bag of winter tricks as 40-50 mph winds, one half inch
of ice, four to eight inches of snow, and temperatures of minus
15 degrees and below were reported at various wind farms.
Despite these conditions, Clipper recorded only two weather-
related anemometer issues for a 1.6-percent failure rate. Clipper
soon discovered that the two failures were caused by a sup-
plier assembly team issue and were not directly related to the
improvements generated by the RCA project. With the improve-
ments and control verified, the RCA project was officially closed.

The RCA team kept turbine customers informed throughout
the DMAIC process with presentations about remediation steps
to reduce the weather-related failures. Team members walked
through the entire DMAIC process with key customers and
explained how the root cause was determined, as well as plans to
implement corrective action. Sennett added that many of Clipper’s
customers are familiar with Six Sigma tools, so the RCA process
is the type of problem solving they like to see. “This process helps
with customer satisfaction as [customers] know we are taking
the time to find the root cause and using trained people to do

[corrective action]

the right way the first time,” Sennett said.

External customers weren’t the only ones who benefited from
this RCA project. Employees at Clipper’s remote monitoring dis-
patch center, which controls the turbines from the Cedar Rapids
facility, saw a decreased workload as fewer turbines required
attention during inclement weather.

Sennett believes that this RCA project and others that followed
help Clipper’s employees think more proactively and address
issues before they become fleet-wide issues. “Our goal is to

ASQ www.asq.org Page 3 of 4http://www.asq.org

ASQ www.asq.org Page 4 of 4

become more preventive and look at things before they start to
fail, and with the Six Sigma processes you can do a better job of
designing out the defects in the beginning before implementation,”
noted Sennett.

Building a Culture of Quality

Both Trueg and Sennett credit this RCA project for opening
their eyes to key issues such as internal testing and expanding
the company’s supplier base. As a result of this improvement
project, Clipper created a plan for introducing new suppliers to
avoid potential problems caused by single sourcing. “We’ve also
developed testing here at the manufacturing site so if we have
quality issues, we can test before sending something out into
the field that potentially causes failures or creates the need for a
replacement part,” explained Trueg.

Sennett said that while some team members were initially
skeptical about the DMAIC process, they quickly learned the
importance of taking the time for each step, recognizing that
without the structured process, people tend to collect unnecessary
data unrelated to the issue. For several team members, working
on this project sparked an interest in learning more about process

improvement and prompted them to request further training and
the opportunity to earn Six Sigma Green Belt certification. Trueg
is amazed at the change in Clipper’s staff once they serve on an
RCA team: “The attitudes and focus on problem solving with
data are a strong part of the Clipper culture.”

For more information:

• Sennett and Trueg recommend the following books to guide
your process improvement activities: The Lean Six Sigma
Pocket Toolbook by Michael L. George, David Rowlands,
Mark Price, and John Maxey, and Statistics for the Utterly
Confused by Lloyd Jaisingh.

• Visit the Knowledge Center at www.asq.org/knowledge-
center to find additional resources on root cause analysis and
Six Sigma.

About the Author

Janet Jacobsen is a freelance writer specializing in quality and
compliance topics. A graduate of Drake University, she resides
in Cedar Rapids, IA.http://www.asq.org/knowledge-center

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Marketing Fundamentals – Two Case Studies

Marketing Fundamentals – Two Case Studies

Case #6

Emerging from a disastrous last few years, the leadership at JC Penney has finally started breathing normally again.

 The ill-fated elimination of all sales promotions in 2011, in favor
of a new ‘everyday low pricing’ strategy, turned out to be an abysmal
failure. Having nearly bankrupt the company, severely damaged their
reputation, and actually cost the CEO whose idea it was his job, the
company finally seems to be getting on the right track. The most
financial recent results show that losses are being reduced, and in
particular some of significant gains are coming from the higher-end
beauty brand Sephora.

 In partnership with JC Penney, Sephora has been very successful with
the store-within-a store concepts – so successful that Penney has also
partnered with Walt Disney to create an additional store-within-a store
operations in selected locations. The success of this business model –
and the recent successes of their turn-around strategy overall – has
lead top management to consider taking a run at the Victoria Secret
brand Pink. The leadership team knows that Pink has also successfully
utilized the store-within-a store concept and the goal at Penney’s would
be to create their own Penney’s loungewear brand – tentatively titled
Heaven (so that the tag line would be ‘Heaven – from Penneys’ – a
takeoff from the phrase ‘pennies from heaven’).

 And that’s where you come in – you have been retained as a
consultant to JC Penney and asked to provide an assessment of this type
of product line as part of the overall Penney product mix. You don’t
know that much about either Penney as an organization or the Pink brand
but the one thing you do remember is that there was some controversy
associated with Pink targeting the teen/preteen segment (Case #6).

 As a result, you know that to start with, you need to begin by
researching both the current state of the Pink brand – and its relative
position as part of the Victoria Secret and Limited Brands overall
portfolio – as well as some background on JC Penney. Armed with that
intelligence, you can then begin to respond to the questions posed to
you, which were the following: 


Copy and Paste the below questions in your write-up and place your answers underneath each question.

1. What is the basic buyer decision process of a typical Pink customer?

2. How does the concept of aspirational groups apply in the case of Victoria’s Secret Pink line?

3. Should marketers have – or create – boundaries with regard to this concept?

4. With this knowledge, what should be JC Penney’s major considerations as they contemplate rolling out a competing brand?

5. Who should their target market be – and how can they (or should
they) apply the concept of boundaries as they seek to serve that market?

6. Identify 2-3 options that might be viable for Penney’s proposed Treasury brand.

· Assess the strengths and weaknesses of each option

7. Provide your professional advice to the JC Penney team as to what you believe they should do.

· Identify and defend what you think is their best alternative

· State the short-term or intended outcome of this plan (who is the
target market, how they can be targeted/served, how will they be
differentiated?)

· Consider any possible unintended or long-term consequences

Prepare an answer to Penney team’s questions above. Be sure to
research (at least 2 high quality resources are required) your answers,
and then cite the sources appropriately.

Case #6

Emerging from a disastrous last few years, the leadership at JC Penney has finally started

breathing normally again.

The ill

fated elimination of all sales promotions in 2011, in favor of a new ‘everyday low

pricing’ strategy, turned out to be an abysmal failure. Having nearly bankrupt the

company, severely damaged their reputation, and actually cost the CEO whose idea

it was

his job, the company finally seems to be getting on the right track. The most financial

recent results show that losses are being reduced, and in particular some of significant

gains are coming from the higher

end beauty brand Sephora.

In partnersh

ip with JC Penney, Sephora has been very successful with the store

within

a

store concepts

so successful that Penney has also partnered with Walt Disney to create

an additional store

within

a store operations in selected locations. The success of this

bu

siness model

and the recent successes of their turn

around strategy overall

has lead

top management to consider taking a run at the Victoria Secret brand Pink. The leadership

team knows that Pink has also successfully utilized the store

within

a store

concept and

the goal at Penney’s would be to create their own Penney’s loungewear brand

tentatively

titled Heaven (so that the tag line would be ‘Heaven

from Penneys’

a takeoff from the

phrase ‘pennies from heaven’).

And that’s where you come in

y

ou have been retained as a consultant to JC Penney and

asked to provide an assessment of this type of product line as part of the overall Penney

product mix. You don’t know that much about either Penney as an organization or the

Pink brand but the one thin

g you do remember is that there was some controversy

associated with Pink targeting the teen/preteen segment (Case #6).

As a result, you know that to start with, you need to begin by researching both the current

state of the Pink brand

and its relative

position as part of the Victoria Secret and Limited

Brands overall portfolio

as well as some background on JC Penney. Armed with that

intelligence, you can then begin to respond to the questions posed to you, which were the

following:

Copy and Paste

the below qu

estions in your write

up and place your answers

underneath each question.

1.

What is the basic buyer decision process of a typical Pink customer?

2.

How does the concept of aspirational groups apply in the case of Victoria’s Secret

Pink line?

Case #6

Emerging from a disastrous last few years, the leadership at JC Penney has finally started

breathing normally again.

The ill-fated elimination of all sales promotions in 2011, in favor of a new ‘everyday low

pricing’ strategy, turned out to be an abysmal failure. Having nearly bankrupt the

company, severely damaged their reputation, and actually cost the CEO whose idea it was

his job, the company finally seems to be getting on the right track. The most financial

recent results show that losses are being reduced, and in particular some of significant

gains are coming from the higher-end beauty brand Sephora.

In partnership with JC Penney, Sephora has been very successful with the store-within-a

store concepts – so successful that Penney has also partnered with Walt Disney to create

an additional store-within-a store operations in selected locations. The success of this

business model – and the recent successes of their turn-around strategy overall – has lead

top management to consider taking a run at the Victoria Secret brand Pink. The leadership

team knows that Pink has also successfully utilized the store-within-a store concept and

the goal at Penney’s would be to create their own Penney’s loungewear brand – tentatively

titled Heaven (so that the tag line would be ‘Heaven – from Penneys’ – a takeoff from the

phrase ‘pennies from heaven’).

And that’s where you come in – you have been retained as a consultant to JC Penney and

asked to provide an assessment of this type of product line as part of the overall Penney

product mix. You don’t know that much about either Penney as an organization or the

Pink brand but the one thing you do remember is that there was some controversy

associated with Pink targeting the teen/preteen segment (Case #6).

As a result, you know that to start with, you need to begin by researching both the current

state of the Pink brand – and its relative position as part of the Victoria Secret and Limited

Brands overall portfolio – as well as some background on JC Penney. Armed with that

intelligence, you can then begin to respond to the questions posed to you, which were the

following:

Copy and Paste the below questions in your write-up and place your answers

underneath each question.

1. What is the basic buyer decision process of a typical Pink customer?

2. How does the concept of aspirational groups apply in the case of Victoria’s Secret

Pink line?

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