Questionnaire

What are your research interests in the area of Information Technology? Why are you inspired to research in this area, and why do you think it is important to research in this area?

Why did you select PhD in Information Technology? Why did you select University of the Cumberlands?

As an individual, what are your strengths and weaknesses and how will they impact you as a PhD IT student?

Where do you see the future of Information Technology going and where do you see yourself in this mix after obtaining PhD in Information Technology from University of Cumberlands?

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Case Study Submission

This assignment is 100 points. References, must be provided for cited work.

Please read the attached case study. This document is copyrighted. Please do not distribute or share in any way as this is being viewed for the purposes of this course only.

Harold Kerzner, PhD (2009). The Tylenol Tragedies. Project Management, Case Studies; Third Edition. Wiley & Sons, Inc. Pages 509-529

Please answer the following questions with regard to the case in a 3-5 page paper. When answering these questions, please be certain to relate project management processes, concepts, and terms as appropriate (points are assigned for this – see below)

Be certain to cite sources as appropriate. As a general rule, if it isn’t your thought or statement, you need to reference the source.

Please do not exceed 3 -5 pages (using the recommended 1.5 spacing with the 1 inch margins). You may include a cover page but this is not required. Neither a cover page nor a reference page count toward your total of 3-5 pages.

All responses will be submitted to TurnItIn to verify originality.

Case Study Assignment Rubric:

Please label your submission with your name, date and Case Study Assignment or Tylenol Tragedies.

Please answer the following questions with regard to the case in a 3-5 page paper (not APA format). This also includes proper spelling and grammar. Papers must include citations for references. (15 points)

What type of leader was David Collins and James Burke? (10 points)

What is the significance of people knowing Tylenol was the product of J&J? (10 points)

What role did communication play? (10 points)

Many surveys of consumers were collected through the tragedy. How was this helpful? (10 points)

(Opinion question) What do you do when there is no time to plan, as a PM, a fully well thought out plan? (10 points)

What contributed to the company’s recovery. (10 points)

What, in your opinion, or in the author’s opinion, is (at least one) significance of this story from a PM perspective. (10 points)

When answering these questions, please be certain to relate project management processes, concepts, and terms as appropriate. (15 points are for the use of PM terms, processes and concepts used throughout this course.)

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National Security

For this project, you will explore what it is like to be involved in politics by exploring the presidential election of 2012. During a presidential election in the US, the two major candidates’ stance on certain issues and how they present their opinions to the voters is a vital aspect that can determine if they will be elected into office.

Please write an essay addressing the following prompt. Use your own words and cite any information that is not your original thought or saying.

  • Click on the link in the Red Box to view the Project Rubrics for this project.

Your essay needs to meet the following criteria or you will be asked to resubmit:

  • 12pt. Font
  • 500-1000 words (please try to not go over that amount)
  • Double spaced
  • MLA format for citations (this website will help you if you are not sure how to cite)
  • At least 3 sources

Prompt: Research the Presidential Election of 2012. Pick one of the issues below and present an essay that enlightens you about the circumstances surrounding that issue during the 2012 election. Include the following in your essay- what that issue entailed, the major two parties views on that particular issue, any good points presented by either party (if any), you may argue whether any of the views were conservative or liberal, and whether or not the people seemed to agree with either party on the issue.

Issues to choose from:

  • National Security
  • Energy
  • The Economy
  • Government Reform

Please write your essay in MLA format, and follow the standard five paragraph model. Your essay should have an introduction paragraph, three body paragraphs, and a conclusion paragraph.

 

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Impact Of Cultural Values On Consumer Behavior

Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.

Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.

Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others.

Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?

Discuss each example you found using specific information.

Include screenshots or copies of the marketing pieces you examined.

Format your paper consistent with APA guidelines.

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Business

We will be thoroughly reviewing one company throughout our four modules. This session, we will be conducting a strategic analysis of Pepsico.

Most companies have something that resembles a vision, mission, or set of values; or stated goals/objectives that define who the company is and how the company plans to do business. However, organizations may not always label these statements properly — calling a vision a mission, or calling their values a set of beliefs. Sometimes, companies do not have a mission statement at all, operating instead on a set of goals.

Required Reading

Hammonds, K. (2007). Michael Porter’s big ideas. Fast Company, 44. Retrieved on August 27, 2014, from https://www.fastcompany.com/42485/michael-porters-big-ideas

In this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of Pepsico.

Keys to the Assignment

After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company’s published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of Pepsico by evaluating the company’s mission, vision, values, and goals. To do this, observe the following procedure:

Step 1: Visit the official website of Pepsico and identify the company’s vision, mission, values, and goals. (Hint: You will need to do some exploring and a certain amount of speculation—as the terms “vision” and “mission” (and sometimes even the term “company goals”) are used interchangeably. Explore the “Who We Are” and “Investors” (and other) links. Also, be sure that you look closely at the most recent Annual Reports.

Step 2: Critically evaluate the mission, vision, values, and goals (again, you will likely need to make decisions as to which is which). Use the criteria in the background materials to support your assessment of the quality of the company’s mission, vision, values, and goals.

Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.

Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company’s objectives and goals.

Step 5: Write a 6-7 page paper addressing the above requirements. You must meet minimum length requirements, by responding to each step above with precision and with depth of critical thinking.

Include a cover page and reference page, in addition to the 6-7 pages of analysis described above.

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Documenting The Project Lifecycle

Well-written project documentation clarifies intent, documents decisions and results, and allows project managers to assess project progress (and report it, as necessary, to project stakeholders) at every step of the project lifecycle.

For this assignment, you will create two examples of project documentation that align with the Project Plan Draft assignment you completed in Week 1. The documentation you will create for this assignment aligns with the initiation and planning phases of a project.

If you chose the waterfall methodology for your Week 1 Project Plan Draft assignment, create the following:

A business requirements document, or BRD: Use the Business Requirements Template (attached) as the basis for your BRD.

A work breakdown schedule, or WBS: Use the Work Breakdown Structure (WBS) Example (attached) document as the basis for your WBS.

Alternatively, if you chose the Agile methodology for your Week 1 Project Plan Draft assignment, create the following:

A product requirements document, or PRD: Read “Product Requirements Documents, Downsized” (https://www.atlassian.com/agile/product-management/requirements) for assistance in creating this document.

User stories/scenarios and acceptance criteria: Review “Agile Requirements Snail: Feature to User Story to Scenario” (http://itsadeliverything.com/agile-requirements-snail-feature-to-user-story-to-scenario) for help in creating this document. Then use the Scenarios and COS tabs located in User Scenarios And Acceptance Criteria Example (attached) as the basis for your user stories/scenarios and acceptance criteria.

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Discuss how the research question/problem statement and hypothesis of a study influence the development of evidence that supports practice

1–Discuss how the research question/problem statement and hypothesis of a study influence the development of evidence that supports practice.

2–During your practicum, determine what clinical problem or issue the organization is facing. Discuss two implications for nursing.

3—What is the main issue for your organization in addressing a solution to evidence-based nursing practice? Discuss what might be the first step in addressing and resolving this issue.

The initial response is expected to be 250 words with two or more references using in-text citations and source referencing in APA 6th ed.

 

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Change and innovation are inevitable in the healthcare industry

Post a thoughtful response to at least two (2) other colleagues’ initial postings. Responses to colleagues should be supportive and helpful (examples of an acceptable comment are: “This is interesting – in my practice, we treated or resolved (diagnosis or issue) with (x, y, z meds, theory, management principle) and according to the literature…” and add supportive reference. Avoid comments such as “I agree” or “good comment.”

References:

  • Response posts: Minimum of one (1) total reference: one (1) from peer-reviewed or course materials reference per response.

Words Limits

  • Response posts: Minimum 100 words excluding references.

Discussion 1

Change and innovation are inevitable in the healthcare industry. They typically occur in one of three ways – through the emergence of events, discussions with others, and development of practices (Huber, 2014). Depending upon their implementation, work environments will either grow from the positive results or suffer from the negative effects. Therefore, it is essential that change and improvements within an organization are effectively managed. The purpose of this post is to discuss the importance of understanding and effectively managing change and innovation. In addition, two examples illustrating how change has been implemented within my organization will also be discussed along with change theory elements.

It is important to understand the differences between change and innovation. Change is a disturbance in work or within an organization. Innovation is the implementation of a new method, product or system (Huber, 2014). It is undeniable that both of these entities co-exist and are needed within the healthcare platform. However, the way that each of these are employed is critical to its successful implementation. That is, change brings about a number of negative emotions – insecurity, frustration, confusion, anger, and resistance. As a result, organizational transformation is extremely difficult, leading to a 70% failure rate (Brickman, 2016).

To be successful, well-planned strategies must be integrated by leaders that are willing to educate staff and provide support systems (Khalil, 2015). Leaders must understand that staff are historically suspicious, cynical, and distrustful (Brickman, 2016). Therefore, leaders need to actively engage, listen and involve staff with its process from the beginning. If those who are directly affected by change are not committed to its implementation, it will fail (Huber, 2014). Simply, ineffective mismanagement of change leads to unsuccessful execution (Huber, 2014). On the contrary, successful leaders implement change by promoting participation, providing knowledge about the process and the reasoning of it, encouraging participants to accept it, and allowing for feelings to be expressed (Huber, 2014).

Currently, I work as a labor and postpartum nurse. Since 2013, our unit has had three different department managers, and our hospital has had two different chief nursing officers – the most recent manager and officer joined our organization in 2017. Since that time, a number of changes have occurred, mainly from our department manager. First, in preparation for the Ohio Department of Health visit this fall, an end-of-shift checklist was recently incorporated within our daily routine. These checklists serve as documented and enforced “reminders” of how to effectively chart on each patient. Nurses scrutinize their own charting each shift and attest that it is complete, accurate and according to hospital policy. At the end of shift, each checklist is validated by the charge nurse. Although this checklist serves as an effective reminder, it was implemented in an authoritarian style with little direction or prior input from staff. As a result, this change felt punitive, which generated feelings of incompetency, discontent and anger among staff nurses.

Another change that occurred is the way our department handles on-call sign-up. When a six-week schedule is released, on-call coverage is also generated – typical for an obstetrics unit. For fairness, the day and night shifts rotate from one schedule to the next, and each employee within that shift also rotates, allowing each nurse a turn to be first. Recently, it was determined by our leadership team (i.e. the department manager and five charge nurses) that there are too few charge nurse incentives, and that charge nurse on-call shifts are not being adequately covered. As a result, it was mandated that these nurses are no longer required to rotate for on-call sign-up. Instead, they are allotted first choice preference each time the call list is generated. Again, this change was implemented in an authoritarian style with no input from the general nursing staff. To make matters worse, the “unfilled” shifts that were supposed to be covered by charge nurses have been left unfilled. To say the least, this change has been unsuccessful in solving coverage voids. On the contrary, it was successful in bestowing power and privilege to a select few. Overall, staff morale is poor and there is harbored resentment among nurses due to this implemented change.

Both of these examples had elements of success and failure – acceptance by a few, rejection by many. Although there were unfreezing periods with both, these periods were only recognized by the leadership team. Mainly, these ideas were created from the collaboration of a select few. Therefore, when change initially occurred in the moving stage, many staff nurses were off-put. Currently, both of these examples rest between the moving and refreezing stages, since they were recently implemented, and at least one revision (i.e. end-of-shift checklist) has occurred.

To foster better acceptance of change and increase general morale, more effective measures could have been incorporated. First, it is important to recognize that successful change and innovation requires mutual collaboration among all staff (Huber, 2014). As a result, discussion and brainstorming about the problems that were the basis of these changes should have been a priority. From many nurses’ perspectives, no unfreezing period took place prior to the moving stage. Simply, it appeared that both of these changes merely generated out of thin air. Secondly, there is a notable disconnect between floor nurses and the leadership team. Problems and information are inadequately translated to all staff, and there is an air of entitlement from leadership. Teamwork should be fostered, and leaders should learn to effectively listen and encourage participation of all affected staff (Huber, 2014). Moreover, unit policies, rules and standards (i.e. on-call order) should be adopted and adhered to by all employees without favoritism.

In conclusion, understanding the dynamics of how change will affect a body of employees is essential to the success of an organization or department unit. Resistance will inevitably occur. To minimize this effect, leaders must be willing to openly discuss problems, creatively form solutions and partnerships with co-workers of varying seniority. As a result, nurses will gain a sense of empowerment, which will inevitably translate into ownership, responsibility, and authority, leading to successful implementation (Huber, 2014).

References

Brickman, J. (2016, November 23). How to get health care employees onboard with change. Retrieved from Harvard Business Review: https://hbr.org/2016/11/how-to-get-health-care-emp…

Huber, D. L. (2014). Leadership & Nursing Care Management. St. Louis: Elsevier Saunders.

Khalil, H. B. (2015). Implementing change in healthcare: evidence utilization. International Journal of Evidence-Based Healthcare, 41-42.

Discussion 2

The purpose of this discussion post is to explain why understanding and effectively managing change and innovation is an essential leadership competency and how change has successfully (in my case) been managed within my organization including change theory elements.

Understanding and effectively managing change is an essential leadership competency because change is happening all the time. Change meaning to make something different over a period of time and unpredictable variables. Innovation meaning the use of a new idea (Huber, 2000). An example of this that I can think of that is most prominent would be how much technology has changed and evolved from when my leaders and managers started to now. In my opinion, technology makes caring for our patients easier, safer and faster. Some of the managers are not up-to-date on how our computers and charting works which is a huge burden when we need extra help on the floor because we have to stop and help them maneuver through the technology. I know it is easier for younger nurses to figure out something electronically but I do believe to be a good leader, one must be continuingly learning, growing and changing as the profession does. This also goes for following the best ways to practice certain tasks (example: not inflating the catheter balloon before insertion) and not just doing what one has learned years ago because that is how one was taught (example: checking the patency of a balloon before insertion).

Using Lewin’s theory of change, I will describe how change was successfully unfrozen, moved and refrozen in my facility (Huber, 2000). The first step and example comes from the unfreezing stage. Many of the nurses on my unit were consistently upset with their schedule being changed (splitting weekends which they should have off) which gave us bad attitudes about coming to work. Balance between work and home life was not happening and boundaries needed to be in place to promote the nurses wellbeing (Oates, 2018). Our house supervisor, who makes the schedule, could tell that we were not happy and asked us to come up with a different and better way to complete the schedule. She was able to be aware of the situation, diagnose the problem and give us an option to help fix it. We respected her for her open mindedness and trusted that she was truly wanting the best for us. We proceeded to implement a new way of creating our schedule which would be the second stage, moving. We worked together to figure out a self-sufficient schedule by self-scheduling. We tested this out before bringing it back to our house supervisor. We explain the steps and presented the mock schedule. She thought I looked good and agreed to test it on the next schedule. Refreezing is the final stage and it all goes right we should be able to self-schedule (Huber, 2000). This would make the floor nurses happier and less work for the house supervisors. Our supervisors praised us for contributing a great idea to the hospital.

In conclusion, change is vital for keeping a team on the same page. It might be hard to initiate change but if it is for the better interest of one’s wellbeing, may that be the nurse or the patient, then it should be done. Lewin’s theory of change as mentioned above can help balance and successfully promote and reinforce change (Huber, 2000). Change is happening all of the time and in every part of our lives. The ability to change is a great quality of a leader.

References

Huber, D. (2000). Leadership and nursing care management. Philadelphia: W.B.

Saunders.

Oates, J. (2018). What keeps nurses happy? Implications for workforce well-being

strategies. Nursing Management – UK25(1), 34-41.

 

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Identify a stakeholder’s desired purpose and goals

Skills & Strategies

This Part 2 Assignment will help you to

  • build on the preliminary response analysis developed in Part 1
  • identify a stakeholder’s desired purpose and goals
  • interpret, explain, and evaluate how stakeholder organizations use various website elements and techniques to move their target audience toward their desired purpose and goal

Description

By completing your Part 1 Preliminary Response, you’ve used your observational skills in identifying what you see as the stakeholder’s purpose and goal, intended audience, and tone, and you have pointed to and described the stakeholder’s use of media, evidence, and content organization. Now you are ready, in Part 2, to advance your analysis by writing your intermediate Project 2 draft.

This Part 2 assignment asks you (1) to interpret your observations by explaining and evaluating how the stakeholder organization uses the website elements and techniques you addressed in Part 1 to move its intended audience toward its desired purpose and goal and (2) to analyze how well these website elements and techniques accomplish this objective. To narrow the focus of your 1,000 – 1,200-word intermediate essay, you will choose 4-6 elements and/or techniques that are complex enough to spend an entire essay analyzing.

In your analysis, you will identify the stakeholder’s desired purpose and website choices (elements and techniques), consider the stakeholder’s possible intentions in making these choices, and provide explanations and evidence to support your evaluation of the stakeholder’s effectiveness in using these website elements and techniques to move its intended audience toward its desired purpose and goal.

In addition to drawing evidence from the website (your primary source), use two sources from Project 1, your textbook, or from additional research to support your analysis.

Step-by-Step

The following steps will help you to further develop your Part 2 Intermediate Draft:

  1. Begin with a creative title that reflects your analysis of the stakeholder’s website.
  2. Your introduction should identify the stakeholder organization that addresses the selected topic you’ve been exploring, the stakeholder’s intended audience, desired purpose (e.g., to inform, persuade, entertain, take a specific action, or a combination of purposes), and goals (e.g., interests, mission, and/or message), the 4-6 elements and techniques you will include in your analysis, and your thesis: the one or two sentences that evaluate the stakeholder’s effectiveness in using the website elements and techniques to move its intended audience toward its desired purpose and goal.
  3. Organize the body of your analysis into key elements and techniques. Introduce each key element and technique with a topic sentence that explains and evaluates how well the stakeholder organization uses the element/technique toward its desired purpose and goal. Describe the element/technique, and consider the stakeholder’s possible intention in using this element/technique. Follow each topic sentence with supporting evidence from the website to support your claim. Should you determine a stakeholder’s use of a website element/technique does not effectively move its intended audience toward its desired purpose and goal, suggest the ways in which this stakeholder’s choice might have been more effective. Additionally, integrate appropriate evidence from your 2 sources as it applies.
  4. Be sure to use clear transitions as you introduce key elements and techniques.
  5. Provide source citations according to the required guidelines.
  6. Write a conclusion to your analysis that highlights your main points, including the thesis and major claims from the body paragraphs. You should end your conclusion with realistic forward thinking ideas about how your analysis of the stakeholder’s website might demonstrate any possibilities for future research/action.
  7. Proofread your Part 2 analysis.

Helpful Hints

  1. Balance your analysis so that you are interpreting what you see by explaining and evaluating how the stakeholder organization uses the website elements and techniques to move its intended audience toward its desired purpose and goal AND demonstrating how well these website elements and techniques accomplish this objective.
  2. Review the topic sentences of each paragraph to be sure that they link back to your thesis and demonstrate a logical progression of ideas and evidence from beginning to end.
 

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