Competitive Intelligence

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This assignment is a take-home essay assignment of 2 questions, 2-3 pages each, to test knowledge and assimilation of the course objectives. The use of required texts and readings from this course is mandatory and should be the primary information source, but you may use external sources to augment your analysis and help support your answers.

Question 1: Please Explain your model/vision of how indications and warning (I&W) systems and processes drive planning and decision-making at the strategic and tactical levels. Graphics/illustrations are allowed (encouraged!).

Question 2: Competitive Intelligence — which is the process of collecting, processing, exploiting, and disseminating intelligence on an organization’s products, customers, and competitors to drive corporate decision-making processes — is growing rather quickly. How would you, if tasked to do so, apply I&W processes to support corporate decision-making? What about other areas facing ‘warning problems’, such as cybersecurity?

 

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Organized Paragraphs With Strong Topic

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Assignment Description:Choose one political ad video (there are lots on Youtube) and examine how the author/directorattempts to persuade the audience. In other words, analyze the rhetorical effectiveness ofadvertisement. Your analysis needs to examine 1) the target audience for the ad 2) the writer’suse of the three rhetorical appeals (ethos, pathos, and logos) and 3) any visual elements thatcontribute to the persuasiveness.

your essay should include:●a minimum of 3 FULL double-spaced pages (not 2 and ½, or even 2 and ¾. Everyavailable line should be used) Do not include a cover page.●12-point Times New Roman font and 1” margins. See sample student paper used forpeer review training.●an introduction that sets up your argument about the ad●a thesis that evaluates the effectiveness of the ad based on the author’s use of rhetoricalappeals (ethos, pathos, logos)●effectively organized paragraphs with strong topic sentences and transitions●Examples from the article (summaries and paraphrases in your own words and sentencestructure, as well as some brief, correctly integrated direct quotations)●Proper MLA page headers. a conclusion that does not merely restate your thesis but that leaves the reader withfurther ‘food for thought.’

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Have you engaged the readers’ interest at the beginning and throughout the paper?

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For this assignment, you will research a topic connected to Monsters you are interested in learning more about. You will read articles, books, and other materials outside of class, and may elect to interview people whose expertise or experience is relevant to your topic.

Your Task:

For this essay, you will pick a topic about Monsters to research. You could use Paper #1 or Paper #2 or any of your discussion posts and expand it with research.

The Steps:

Pick an issue related to monsters that interests you e.g something from the class or Frankenstein’s Cat.
Narrow down the topic to something you can cover in 6-8 pages e.g. How have zombies movies influenced the conversation about global pandemics?
Read articles and books, and watch some media clips that interest you on that topic. Make sure to get sources you agree and disagree with
Put your sources on your source list. You must use the sources in Annotated Bibliography.
After doing a little research, develop your topic on your issue develop a hypothesis. Basically, take a stand on how your topic impacts the local community. This will turn into your thesis.
These project will culminate in Essay #4
Write a 6-8 page argumentative research paper, written in response to a research question of your choice about monsters.

PAPER FORMAT:

o 1800+ words (about 6-8 pages).THIS DOES NOT INCLUDE THE WORKS CITED PAGE!

o All drafts must be typed and double-spaced.

o Size 12 Times New Roman Font

o Have: Name, Class, Date, Assignment, and Topic in upper left hand corner.

o A title that is not GENERIC

o Paper MUST follow MLA format and MLA citation guidelines.

WHAT A SUCCESSFUL ESSAY WILL HAVE
Introduction:

A title specific to the topic
An attention getter
Background on the topic (please make it clear which prompt you are answering)
End with your thesis
Include a clearly stated thesis (your opinion – your 1-2 sentence response to the essay prompt) which speaks to the “so what” of the issue and is not merely a list plan of development.
Body:

Topic sentence that is related to the thesis
Supporting evidence
Quotes from the text (Remember to cite the quotes)
Consideration of and rebuttal against the other side of the topic
Conclusion:

DO NOT bring up a new topic
A suggestion of the consequences of your position for society, individuals, what you want to happen in the future, etc.
Works Cited:

Please include a Works Cited page at the end of your paper.
Please make sure the Works Cited page follows MLA formatting rules.
Evaluation Criteria for Your Essay:

I will use the following criteria to evaluate your position paper:

Have you engaged the readers’ interest at the beginning and throughout the paper?
Have you chosen an arguable position and defined it carefully (e.g. placing the issue in its historical or cultural context, citing specific instances to make the issue seem less abstract, or establishing or redefining the terms of the debate)?
Have you organized your paper into an introduction, body (containing several paragraphs), and conclusion?
Have you included at the end of the introduction a thesis statement that asserts a clear, unequivocal position on the issue you have chosen and, possibly, forecasts the stages of the argument, identifying the main reason or reasons that you will develop and support in the essay?
Have you given reasons why readers should take your position seriously?
Have you organized your reasons into a logical order (e.g. placing the strongest reason last and the second-strongest reason first, with the other reasons in the middle)?
Have you supported each reason with examples, facts, analogies, statistics, anecdotes, or quotes from authorities?
Have you anticipated readers’ questions and their positions on an issue, counterarguing as needed?
Have you signaled explicitly the move from one topic to the next using forecasting statements, transitions, topic sentences, rhetorical questions, and/or summaries?
Have you cited at least 8 sources in your essay, using MLA in-text (parenthetical) citation strategies correctly?
Have you integrated the sources into your essay, using signal phrases to introduce long quotations or incorporating shorter quotations into the sentences smoothly?
Have you included an MLA Works Cited at the end of your essay?
Are the sentences clear and correct?

 

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Completing The Annotated Bibliography

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This week you’ll complete your annotated bibliography by locating one eBook that is related to your research question and writing an APA reference and annotation for it. You’ll also take the next step in the research process by converting your research question into a thesis statement.

Before you begin, be sure to read Module 4 in your textbook, and watch the Ebook Central Overview and Searching (Links to an external site.)Links to an external site..

To get started, locate the keywords that you developed in week three. You will use these keywords to help you find an eBook that is related to your research question. For this assignment, you will use the Ashford Ebook Central.

After you have your eBook, you are ready to create the APA references and annotations for your sources in the Completing the Annotated Bibliography template.Preview the document When writing your APA references for your sources, you can refer to the Ashford Writing Center’s Common APA Reference and Citation Models (Links to an external site.)Links to an external site. for guidance.

Copy and paste the references and annotations for your two scholarly journal articles from week three and your two websites from week four into your paper. Check your instructor’s feedback on previous assignments to see if there any corrections that you need to make. If you are not sure how to see your instructor’s feedback, this HelpNow! video (Links to an external site.)Links to an external site. will show you. Be sure to make any changes or corrections that your instructor has indicated.

Now, you are ready to convert your research question into a thesis statement. Watch the Ashford Writing Center’s Thesis Statement Tutorial (Links to an external site.)Links to an external site.. Then, use the “Turning Your Research Question into a Thesis StatementPreview the document” worksheet to help you create your thesis statement. Copy and paste your thesis statement into the Completing the Annotated Bibliography templatePreview the document, Week Five template. You can also look at the sample annotated bibliographyPreview the document for guidance.

As you build your annotated bibliography in weeks three, four, and five, you are encouraged to submit your work to the Ashford Writing Center (Links to an external site.)Links to an external site. for feedback. The Writing Center staff can help you identify formatting, grammar, and other common writing issues in your work and give your ideas for ways to fix them. The Writing Center staff is available by email or by chat.

Congratulations on completing your annotated bibliography! You have chosen a topic, developed a research question, identified keywords, located three different types of sources related to your topic, created APA references, written annotations, built an annotated bibliography and converted your research question into a thesis statement! All in the space of Five short weeks! What an accomplishment!

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Alabama Sunshine

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This is the second written assignment in BL 240. Before you begin the assignment, re-read that portion of the course syllabus (see Modules>Getting Started>Syllabus) dealing with “Written Assignments” to ensure that you understand the format (cover page plus no more than two type-written double spaced pages, content of the cover page, Code of Honor statement, etc.). You will be graded both on your response to the assignment and on having followed the directions (format). Note: The legal issues in WA2 may cover any of the material in Unit 2 plus may include secondary (minor) issues from Unit 1. Remember that verbiage will not be rewarded. Listing the issues and the controlling law for each is fine. The object is for you to show me that you understand the material in Unit 2 and can apply it to a specific fact set.

Written Assignment #2: Kyle is looking to move Alabama Sunshine to the next level. His canned and dried produce lines are growing but he wants to push his new hot sauce, salsa, and condiment lines. He sees the organically grown produce operation as gaining a solid, well-rooted consumer base; however, Kyle wants to expand beyond seasonal produce. He needs a way to communicate an identity for his new products and, after considerable thought, settles on the name Kyles Fiery Condiments, a name that Kyle believes will stick to the plates and palates of his patrons. Kyle has successfully gotten the hot sauce, salsa, and condiment lines into the United Nutrition Associates (UNA) grocery stores in Huntsville, Madison, and Birmingham, AL, and has placed red and white billboards along I-22 in Alabama and US 43 in Tennessee advertising his new products; his original market in Weston, AL; and his new company website (KFC.com). The slogan of his new venture, which he uses in radio and TV ads, is “KFC, your assurance of farm fresh, family-focused, affordable food.” Shortly thereafter, Kyle received a certified letter from a well-know, nation-wide chain restaurant, Kentucky Fried Chicken (KFC), alleging harm to its business interests, including infringement of and dilution of its trademark and trade name.

Undeterred and determined to put some spice into his profit margin and give customers a new taste, Kyle decided to kick off the upcoming Thanksgiving holiday season by introducing a variety pack of his hot sauce, salsa, and condiments, spicy enough to take the chill out of the air, calling it the KFC Holiday Pack. The variety packs are now stocked in all of UNA’s grocery stores and prove to be so successful that the stores quickly sell out and UNA wants more of Kyle’s variety packs. UNA’s chief financial officer (CFO), Candace B. Ritenoff, calls Kyle promising to buy all of the KFC Holiday Packs that Alabama Sunshine can produce within the next 30 days and promises to mail a deposit of $10,000 immediately to seal the deal. Unfortunately, Kyle was out-of-town, having decided to celebrate the forthcoming holiday season early by touring the Mobile Bay area to relax and look for new business opportunities. The CFO left the offer on Kyle’s office phone voice mail and Kyle did not get the message until a week later when he returned to Weston. He immediately called Scooter, his production manager, telling him to crank up production of the variety packs by running the plant 24 hours a day, seven days a week, and promising Scooter a hefty bonus if UNA’s needs are met. The sudden activity, promise of the bonus, and associated pressures caused Scooter to relapse back to his old habit of substance abuse, requiring that he be admitted to a residential detox facility in Savannah, TN, but not before he had gotten the revised production schedule operational at the plant.

Kyle is concerned about the letter from the restaurant company, doesn’t want to get in a protracted and costly legal battle, and comes to you, his faithful college friend, for counsel. Kyle mentions that, after telling his farm field production workers about restaurant’s letter, some of them threw overripe tomatoes and cabbages at passing KFC trucks, causing one of the drivers to run off the highway, striking several utility poles. Kyle is also concerned that, since he has contracts with AubumAdvantage Advertising for the billboards and WLEO radio station for “on-air” commercials, he could wind up losing a lot of money. As a passing comment, Kyle mentions that he also has a contract with Crimson Tide Computer Services for the maintenance of the Alabama Sunshine/Kyle’s Fiery Condiments website and asks your counsel about the offer from UNA’s CFO and whether he may have to pay Scooter the bonus as promised.

Note: As with all Written Assignments, WA2 has a point value of 25 points. This is to be your own work with no help offered, given, or accepted as per our Class Code of Honor.

To help you organize your thoughts, I suggest that you read the fact set; decide which facts are relevant and which are merely verbiage; based on the information in Unit 2 (note that WA2 may also include information found in Unit 1), decide which legal information is relevant to the issues; then state the relevant legal issues, state the relevant law, and apply the law to the facts.

Also note that your response to this assignment is to be submitted via the Dropbox function, and not as an email attachment.

 

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Gender, Ethnicity, Class, And The Media (Discussion Post)

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Make sure you follow the discussion posting guidelines, AND note that your responses must be labeled and ordered in the same way as the questions (so, organize your answers as 1, 2, 3, etc.).

In this discussion, you must turn to the two readings in the textbook:

TB: Dines Ch 1: Kellner, D. Cultural Studies, Multiculturalism, and Media Culture

TB: Dines Ch 7: Radway, J. Women Read the Romance

1) First, note how Kellner defines “cultural studies.” He writes fairly clearly, noting the central components of cultural studies. What are they? For this answer (as with all discussion posts), make sure you include a few quotes, and then put in your own words what you think cultural studies is. Don’t forget to include page #s for all quotes in all discussion posts.

2) Second, it is clear that Kellner feels that political economy is a key part (but not the only part) of cultural studies. How do you understand this phrase? One method that might help to guide you throughout this class is to break up the phrase. The root word of ‘political’ is power, and economy, well, refers to money and economics. So, in this answer, provide a robust definition of “political economy,” noting just WHY Kellner thinks it’s key to a cultural studies approach.

3) Third, now you can move on to the “fun” reading. This reading by Radway is old – from the early 1980s. I have paired it with the Kellner reading because I think Radway provides a good/important example of cultural studies.

3A) Your job, with this section of your post, is to answer WHY her work is a good example of cultural studies. [Hint: the best way to garner points for this section is to take the answers from Qs 1 and 2 above and show where you see cultural studies’ elements in Radway’s work].

3B) In 4-5 sentences, note Radway’s FINDINGS (that is, what did her work reveal about women reading romance novels?)

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The Norton Reader

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Several of your courses may ask you to “reflect” on readings and/or write a reflection paper or essay. The general idea is for you to read, view, or do something, and then figure out what it means to you. Some of your writing is devoted to analyzing what you read, viewed or did, and some of it is devoted to its meaning for you. In your reflection, read three essays in your text (
The Norton Reader ). Select from the list noted in the “Readings and Preparation” section above. Then write a reflection, using the headings below. Your reflection should be a minimum of 500 words. This assignment will also help you become accustomed to the style of essays in your text for this course. The minimum word requirement for this assignment is a bit shorter than others in the course, which are a minimum of 750 words. This difference is intentional to help you adjust to the style of work in the course. You will be reading essays throughout the course.


Headings for Reflection Essay:

  • Introduction
    • In your introduction, address the readings you chose and why you selected them.
  • Challenges of the Readings
    • Under this heading, explain two or more challenges that you had while reading. These challenges can be anything from finding yourself distracted or finding a need to re-read passages. Include how you might face these challenges when you read additional essays later in the class.
  • Highlight of Readings
    • Under this heading, explain two or more highlights of the readings. What did you learn, like or discover, and what surprised you? Were there any assumptions you held before you read the essays? If so, did these assumptions change after reading them? Please elaborate.
  • Ask the Author
    • Imagine that you have an opportunity to follow up with one of these authors and ask them to tell you more. What would you ask and why?
  • Your Personal Account or Journal Plan
    • Think about what you would write about if you were to write a personal account or journal plan. What would you write about and why? How would it be different or similar to the accounts or journals you read?
 

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The Classification assignments requires you to organize a topic into categories and then provide examples of what characteristics fit into each category.

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The Classification assignments requires you to organize a topic into categories and then provide examples of what characteristics fit into each category.

You have several options for this assignment, so you will need to choose one:

 Classify the types of writers

 Classify the types of bosses/supervisors

 Classify the types of monsters

 Classify the types of characters

 Classify the types of heroes

 Classify the types of dance

 Classify the types of teachers

 Classify the types of roommates

 Classify the types of dates

 Classify the types of mothers

Keep in mind that these are general topics. You may need to further subdivide these general

topics in order to have a specific enough topic for your essay. For instance, dance may be

divided into cultural dances, for one, and then even further into Mexican dances. Famous

guitarists could be divided into rock guitarists, and then further into bass guitarists.

Regardless of the topic you choose, you will need to identify its classifications and provide

enough evidence to prove that your classifications are correct. This evidence (details,

reasons, and/or examples) needs to be corroborated by at least one other credible1

source.

Failure to use a credible source for support will constitute a point deduction. This resource

from the course will help you understand more about evaluating sources.

Properly cite others’ ideas and language according to MLA guidelines (this resource from the

course will help). If you use any exact words from your source, you must put those exact

words in quotation marks and included a parenthetical citation. If you put source material

into your own words (i.e., if you paraphrase), you will not need quotation marks, but you will

need a parenthetical citation. Make sure that your parenthetical citations correspond to the

works cited entry. In addition to the evidence, you must explain how the evidence you

present proves that your classifications are correct.

To make your classifications clear, examine only one classification per body paragraph. The

body of the essay should follow a logical progression. You may choose to organize your essay

based on any one of the following:

 Move from the least important classification to the most important classification

 Move from the most important classification to the least important classification

 Move from the largest category to the smallest one

 Move from the smallest category to the largest one

 If the classifications occur in a set space, move from left to right OR right to left

 If the classifications occur in a set space, move from back to front OR front to back

As with all college writing, your essay should have a strong thesis statement in addition to an

introduction, body, and conclusion.

Here is an idea of how you might introduce your essay if you were classifying types of sports

fans2

: On a clear, warm evening in June, thousands of Americans might be getting ready to

watch a baseball game. These fans may stop by concessions to grab a hot dog and cold drink

before ambling to their seats, and they might be in the grandest arena or in the smallest of

baseball parks. But regardless of location, any given baseball game will find among its fans

the following three types: the Fair-weather Fan, the Diehard Fan, and the Newbie.

Tip: Notice how this introduction provides vivid description of the scene while preparing the

reader for what the main focus will be.

As seen in the example above, you might use this as a simple guideline in crafting your thesis:

The three most ubiquitous baseball fans are the (first fan type), the (second fan type), and (third fan

type).

The guidelines for this assignment are as follows:

Length: This assignment should be at least 500 words.

Header: Include a header in the upper left-hand corner of your writing assignment with the

following information:

 Your first and last name

 Course Title (Composition II)

 Assignment name (Classification Essay)

 Current Date

Format:

 MLA-style source documentation and Works Cited3

 Your last name and page number in the upper-right corner of each page

 Double-spacing throughout

 Standard font (TimesNewRoman, Calibri)

 Title, centered after heading

 1” margins on all sides

 Save the file using one of the following extensions: .docx, .doc, .rtf, or .txt

 

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Suburbs And Cities

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I want you to show that you understand the social dynamics that influence social trends. First, write about what you have perceived to be the trend in the last ten years or so, regarding the masses moving toward the suburbs, or toward city/urban environments. Secondly, I want you to write about the top 3 factors that influence public movement toward urban or suburban environments. Finally, I want you to share what environment you would like to live in, and why that is.

Please keep responses to no more than four to five paragraphs.

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