What market segments offer the best opportunities for Mountjoy expansion?

After reading the ATTACHED CASE and doing some outside research on Mountjoy ( https://mountjoysparkling.com ), select ONE of the following four questions to answer. Each question is based on a specific job function. Select whichever one most interests you.

***Note – Since the passage of the 2018 farm bill, restrictions on the production of hemp and hemp-based products has been legalized. You have probably noticed Cannabidiol (CBD oil) being marketed across the country. This may or may not have impacted the strategy of Mountjoy. You are free to substitute THC infused beverages with CDB infused beverages to answer the following questions.

1. Research Analyst Perspective: Identify competitors in the market and build a matrix of competitive features, including price, availability by state, the price per bottle, and the amount of tetrahydrocannabinol (THC) in the infused beverage.
2. Business/Financial Analyst Perspective: Assuming that the loaded cost of goods sold is $1 per bottle, retailers pay $2.50, and the product is sold in dispensaries for $5.00 per bottle, develop a tool that allows Mountjoy to optimize pricing for various distribution models.
3. Marketing Manager Perspective: Identify Mountjoy’s various social media accounts and analyze whether the messaging is consistent throughout the different tools. What is the Mountjoy brand? How and where is the company advertising its product? How does it rank in search engines for different terms?
4. New Product Development Perspective: There are other opportunities for cannabis- infused products, including candy and food, lotions and creams, and over-the- counter cannaceuticals.

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CASE 1

Please read the attached instructions for information about the assignment.

DUE IN 6-7 hrs

After reading the ATTACHED CASE and doing some outside research on Mountjoy ( https://mountjoysparkling.com ), select ONE of the following four questions to answer. Each question is based on a specific job function. Select whichever one most interests you.

***Note – Since the passage of the 2018 farm bill, restrictions on the production of hemp and hemp-based products has been legalized. You have probably noticed Cannabidiol (CBD oil) being marketed across the country. This may or may not have impacted the strategy of Mountjoy. You are free to substitute THC infused beverages with CDB infused beverages to answer the following questions.

1. Research Analyst Perspective: Identify competitors in the market and build a matrix of competitive features, including price, availability by state, the price per bottle, and the amount of tetrahydrocannabinol (THC) in the infused beverage.
2. Business/Financial Analyst Perspective: Assuming that the loaded cost of goods sold is $1 per bottle, retailers pay $2.50, and the product is sold in dispensaries for $5.00 per bottle, develop a tool that allows Mountjoy to optimize pricing for various distribution models.
3. Marketing Manager Perspective: Identify Mountjoy’s various social media accounts and analyze whether the messaging is consistent throughout the different tools. What is the Mountjoy brand? How and where is the company advertising its product? How does it rank in search engines for different terms?
4. New Product Development Perspective: There are other opportunities for cannabis- infused products, including candy and food, lotions and creams, and over-the- counter cannaceuticals. What market segments offer the best opportunities for Mountjoy expansion?

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How to Write a Professional Bio” for other ideas at this

Write a five paragraph personal bio and photo about yourself. Your bio can include information about your hobbies, your family, pets, goals for the future, anything about yourself that you would like to share. Also, include a photo of yourself.

Step by step detailed instructions:

Think about what you want to say about yourself and find a photo of yourself that you want to use.

Type your bio in Microsoft Office using standard MLA features: The link below gives full information on using MLA style: http://owl.english.purdue.edu/owl/resource/747/01/

12 point type

Times New Roman typeface

Double space

Create a title and center it

Pay attention to any wavy lines that Microsoft Office displays under your text: you may have an error that they can help you to correct.

Your Personal Bio should be professional and written in third person. Include five paragraphs and a head shot of yourself only.

Think of it as an introduction to a university or an employer. View the provided sample for some ideas. The essay should be saved as a doc, docx, or pdf file only.

Personal Bios are used by college students and professionals for a variety of purposes: accompanying a research project (power point or paper), a substitute for a resume, applying for acceptance as a speaker or publishing opportunity, and others.

Be sure to view the sample student essay posted for you in Module One and read over the web page

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Marketing homework help

· The Power of Marketing

· Marketers cannot create demand or make people buy things that they don’t want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services.

· A friend of yours agrees with the following adage, “People don’t know what they want, they only want what they know.” Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.

Before you get started on that one page paper take the time to review the following video link: http://www.youtube.com/watch?v=wK_hxXAYVzA It is a video authored by famous Co-Founder of Apple, Steve Jobs and his insights into the marketing world and how marketing = values and living in a noisy world.

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