STRATEGY AND DEMAND FORECAST 1

Carmen Hendrickson

Southern New Hampshire University

06/09/2019

“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. (Starbucks, n.d) The corporate mission of Starbucks says it all; in a continuation, the theme to inspire, Starbucks will need to articulate a marketing strategy that will successfully allow them to integrate alcohol into current drink menu items. The three basic strategies that Starbucks will use during the launch of this business plan include but are not limited to determining a price point, responsiveness of the test markets and differentiation from competitors. Starbucks drinks have never been associated with lower pricing among competitors. This strategy will align with Starbucks business model, which seeks to establish a brand and offer quality products instead of simply being satisfied with the lowest quality and lowest prices. The current plan is to develop a targeted marketing campaign in major cities across the United States, which will serve as a test market. This product will only be available at selected flagship stores and only offered aboard once the results are in from the designated test markets. It will embrace a best-cost provider strategy to price the new product in a way that gives the customers more value for their money, thus we will be implementing penetration pricing, with the intent to attract a larger contingent of customers away from competing brands. The idea is to use a better mix of product benefits and a lower price to lure customers only modestly satisfied with existing products. (Kokemuller, 2019)

We have factored in about an $8.00 price increase to each drink item that will include Rum or Vodka. We also have decided to cap the amount of alcohol in each drink to between 2 – 4 ounces based on the drink size of a Tall (12 oz.) or Venti (16 oz.) Customers will not be able to add an additional shot of alcohol to their drink, as we will not be customizing the alcoholic portion of the menu. If the product is launched prior to 2020 Starbucks will have complete saturation of the current market, as there are no other known competitors that exclusively sell coffee in combination with alcohol, outside of local pubs or bars. This business concept is a distinct illustration of differentiation because there are no other companies who can reach the consumers in this industry due to an untapped market. This strategy will concentrate on a narrow segment of customers and provide them with a unique product package with customized attributes (Polo & Weber, 2010). Last, a responsive marketing orientation or test market will be utilized throughout the first 2 years of the product used to ensure that the company responds to the expressed needs of buyers.

Demand forecasting and supply forecasting are critical to track in the food and beverage industry. This method allows the user to monitor and forecast product development that is generated from increased customer satisfaction; it reduces inventory stock outs, and allows a more effective production of pricing and marketing efforts. (Ahmed, 2017) Popularity of Starbucks products and the existing demand of alcoholic beverages will guarantee the company of a favorable demand for the new product based on total market saturation. For the first six months, Starbucks will closely monitor the designated test markets located at the flagship stores. With this being a new product in the market, relying on various sources such as customer feedback, and investor inputs will be the best route. After the initial year, Starbucks will transition over to utilizing the time-series forecasts, which projects past experiences into the future. This will be the best strategy for the blended beverages because forecasting will never be perfect therefore, it will be better to use historical data. A weighted moving average method will be used to forecast the demand of the new product. This method will apply a weighting scheme of 0.5, 0.3, and 0.2 on the last three units of demanded product. The demand for the first three months is estimated to be 50000 units, 60,000 units and 70,000 units respectively. For the fourth month, the demand will be (0.570000+0.360000+0.250000) =63000n units. The demand for the fifth month and the sixth month will be (0.563000+0.370000+0.260000) and (0.564500+0.363000+0.2*70000) respectively. This will be 64500 units for the fifth month and 65150 units for the sixth month.

This method is preferred to the Simple Moving Average because it follows demand more closely by using the most recent data and weighing it accordingly (Denning Institute, n.d.). This means that the WMA method is more accurate than the corresponding the Simple Moving Average which measured data equally. It is also relatively easy to implement compared to other advanced methods. Blocher, Mabert, Soni and Venkataramanan (2004) also found that the WMA method performed better than smoothing methods such as the Croston’s method.

References

Ahmed, M. (2017, March 29). Seven reasons why you need to forecast in supply chain. Retrieved from https://www.supplychaindigital.com/top-10/seven-reasons-why-you-need-forecast-supply-chain

Blocher, J., Mabert, V., Soni, A., & Venkataramanan, M. (2004). Forecasting Including an

Introduction to Forecasting using the SAP R/3 System. Retrieved from

Denning Institute. Weighted moving average. Retrieved from

Kokemuller, Neil. (2019, February 13). Penetration Vs. Skimming Marketing Strategies. Small Business – Chron.com. Retrieved from http://smallbusiness.chron.com/penetration-vs-skimming-marketing-strategies-61569.html

Mission Statement. (n.d.). Retrieved from https://www.starbucks.com/about-us/company

information/mission-statement

Polo, E., & Weber, W. (2010). Competitive Generic Strategies Evolution and the Importance of

Michael E. Porter. Revista De Gestão, 17(1), 99-117.

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unning head

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STRATEGY AND DEMAND

FORECAST

1

Carmen Hendrickson

Southern New Hampshire University

06/09/2019

Running head: STRATEGY AND DEMAND

FORECAST 1

Carmen Hendrickson

Southern New Hampshire University

06/09/2019

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Analyzes business operations of selected company, but response is cursory or inaccurate

MBA 690 Milestone One Guidelines and Rubric The final project for this course is the creation of a project management plan. In Milestone One, you will submit the operations management section (Section I) of your project management plan. Assess the history and trends of operations management, focusing on the business or company from your business plan in the Marketing and Strategy course. Provide rationale for the selection of your business development opportunity. Detail initial estimates of demand based on your forecasts and justify your selection of forecasting methods. Determine site location(s) and provide specific quantitative rationale for your selection. Consider the underlying business information needs of the new business and what information requirements will be needed. Outline the management information structure of the proposed business information system for your new business opportunity as part of the overall proposal based on the feedback received from Module Two. Consider specific IS concepts in Chapter 12 to outline your proposed system. For example, what elements do you plan to incorporate into your management information system? What linkages in the information structure are proposed? Prompt: Assess the history and trends of operations management, focusing on the business or company from your business plan in the Marketing and Strategy course. Specifically, you should assess the significant forces that have shaped operations management in recent history and answer the following:

 How did these forces impact the business operations of your company?

 If your company does not yet exist, how do you envision these forces will impact the business operations of your company?

 Critique the key obstacles and issues that confronted company management during the evolution of operations management into the modern era. How did your company’s management handle these obstacles? If your company did not exist then, how do you think they would have responded to these issues?

 Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business operations. In other words, what has changed and why? Analyze the business operations of your selected company. Consider questions such as these in your response:

o What organizational processes does the company use? o How do the business operations support the strategic plan, mission, and vision of the company? o What factors affect productivity and profitability?

 Determine the key trends in production, quality, resource, and information management with a focus on the business operations of your company.

 Assess the impact of these key trends on the business operations of your selected company and on the business product, service, or other idea in your business plan.

Note: If, for some reason, you cannot use the company and product, service, or other idea from your business plan, you will need to work with your instructor to select another company and corresponding business product, service, or idea. Specifically, the following critical elements must be addressed:

a) Assess the significant forces that have shaped operations management in recent history. How did these forces impact the business operations of your company? If your company does not yet exist, how do you envision these forces will impact the business operations of your company?

b) Critique the key obstacles and issues that confronted company management during the evolution of operations management into the modern era. How did your company’s management handle these obstacles? If your company did not exist then, how do you think they would have responded to these issues?

c) Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business operations. In other words, what has changed and why?

d) Analyze the business operations of your selected company. Consider questions such as these in your response: What organizational processes does the company use? How do the business operations support the strategic plan, mission, and vision of the company? What factors affect productivity and profitability?

e) Determine the key trends in production, quality, resource, and information management with a focus on the business operations of your company.

f) Assess the impact of these key trends on the business operations of your selected company and on the business product, service, or other idea in your business plan.

Rubric Guidelines for Submission: Your paper should adhere to the following formatting requirements: It should be submitted as an APA-style Microsoft Word (or open source) document, 8–10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Significant Forces Comprehensively assesses the significant forces that have shaped operations management in recent history or will shape it in the future, focusing on impact on business operations of selected company

Assesses the significant forces that have shaped operations management in recent history or will shape it in the future, but response lacks a focus on impact on selected company or is cursory or inaccurate

Does not assess the significant forces that have shaped operations management in recent history or will shape it in the future

15

Key Obstacles Accurately critiques the key obstacles or issues that confronted or will confront company management during evolution of operations management into modern era, focusing on management of selected company

Critiques the key obstacles or issues that confronted or will confront company management during evolution of operations management into modern era, but response lacks a focus on management of selected company, is cursory, or is inaccurate

Does not critique the key obstacles or issues that confronted company management during evolution of operations management into modern era

15

Changes Comprehensively assesses changes to operations management and organizational structures in response to evolving complexity of business operations

Assesses changes to operations management and organizational structures in response to evolving complexity of business operations, but assessment is cursory or inaccurate

Does not assess changes to operations management and organizational structures in response to evolving complexity of business operations

15

Business Operations Comprehensively analyzes business operations of selected company

Analyzes business operations of selected company, but response is cursory or inaccurate

Does not analyze business operations of selected company

15

Key Trends Accurately determines key trends in production, quality, resource, and information management, focusing on business operations of company

Determines key trends in production, quality, resource, and information management, but response is not focused on business operations of company or has gaps in accuracy or detail

Does not determine key trends in production, quality, resource, and information management

15

Impact Comprehensively assesses the impact of identified key trends on business operations of selected company and business idea

Assesses the impact of identified key trends on business operations of selected company and business idea, but assessment is cursory or inaccurate

Does not assess the impact of identified key trends on business operations of selected company and business idea

15

Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%

The post Analyzes business operations of selected company, but response is cursory or inaccurate appeared first on graduatepaperhelp.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Determine the key trends in production, quality, resource, and information management with a focus on the business operations of the company.

MBA 690 Milestone One Guidelines and Rubric The final project for this course is the creation of a project management plan. In Milestone One, you will submit the operations management section (Section I) of your project management plan. Assess the history and trends of operations management, focusing on the business or company from your business plan in the Marketing and Strategy course. Provide rationale for the selection of your business development opportunity. Detail initial estimates of demand based on your forecasts and justify your selection of forecasting methods. Determine site location(s) and provide specific quantitative rationale for your selection. Consider the underlying business information needs of the new business and what information requirements will be needed. Outline the management information structure of the proposed business information system for your new business opportunity as part of the overall proposal based on the feedback received from Module Two. Consider specific IS concepts in Chapter 12 to outline your proposed system. For example, what elements do you plan to incorporate into your management information system? What linkages in the information structure are proposed? Prompt: Assess the history and trends of operations management, focusing on the business or company from your business plan in the Marketing and Strategy course. Specifically, you should assess the significant forces that have shaped operations management in recent history and answer the following:

 How did these forces impact the business operations of your company?

 If your company does not yet exist, how do you envision these forces will impact the business operations of your company?

 Critique the key obstacles and issues that confronted company management during the evolution of operations management into the modern era. How did your company’s management handle these obstacles? If your company did not exist then, how do you think they would have responded to these issues?

 Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business operations. In other words, what has changed and why? Analyze the business operations of your selected company. Consider questions such as these in your response:

o What organizational processes does the company use? o How do the business operations support the strategic plan, mission, and vision of the company? o What factors affect productivity and profitability?

 Determine the key trends in production, quality, resource, and information management with a focus on the business operations of your company.

 Assess the impact of these key trends on the business operations of your selected company and on the business product, service, or other idea in your business plan.

Note: If, for some reason, you cannot use the company and product, service, or other idea from your business plan, you will need to work with your instructor to select another company and corresponding business product, service, or idea. Specifically, the following critical elements must be addressed:

a) Assess the significant forces that have shaped operations management in recent history. How did these forces impact the business operations of your company? If your company does not yet exist, how do you envision these forces will impact the business operations of your company?

b) Critique the key obstacles and issues that confronted company management during the evolution of operations management into the modern era. How did your company’s management handle these obstacles? If your company did not exist then, how do you think they would have responded to these issues?

c) Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business operations. In other words, what has changed and why?

d) Analyze the business operations of your selected company. Consider questions such as these in your response: What organizational processes does the company use? How do the business operations support the strategic plan, mission, and vision of the company? What factors affect productivity and profitability?

e) Determine the key trends in production, quality, resource, and information management with a focus on the business operations of your company.

f) Assess the impact of these key trends on the business operations of your selected company and on the business product, service, or other idea in your business plan.

Rubric Guidelines for Submission: Your paper should adhere to the following formatting requirements: It should be submitted as an APA-style Microsoft Word (or open source) document, 8–10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Significant Forces Comprehensively assesses the significant forces that have shaped operations management in recent history or will shape it in the future, focusing on impact on business operations of selected company

Assesses the significant forces that have shaped operations management in recent history or will shape it in the future, but response lacks a focus on impact on selected company or is cursory or inaccurate

Does not assess the significant forces that have shaped operations management in recent history or will shape it in the future

15

Key Obstacles Accurately critiques the key obstacles or issues that confronted or will confront company management during evolution of operations management into modern era, focusing on management of selected company

Critiques the key obstacles or issues that confronted or will confront company management during evolution of operations management into modern era, but response lacks a focus on management of selected company, is cursory, or is inaccurate

Does not critique the key obstacles or issues that confronted company management during evolution of operations management into modern era

15

Changes Comprehensively assesses changes to operations management and organizational structures in response to evolving complexity of business operations

Assesses changes to operations management and organizational structures in response to evolving complexity of business operations, but assessment is cursory or inaccurate

Does not assess changes to operations management and organizational structures in response to evolving complexity of business operations

15

Business Operations Comprehensively analyzes business operations of selected company

Analyzes business operations of selected company, but response is cursory or inaccurate

Does not analyze business operations of selected company

15

Key Trends Accurately determines key trends in production, quality, resource, and information management, focusing on business operations of company

Determines key trends in production, quality, resource, and information management, but response is not focused on business operations of company or has gaps in accuracy or detail

Does not determine key trends in production, quality, resource, and information management

15

Impact Comprehensively assesses the impact of identified key trends on business operations of selected company and business idea

Assesses the impact of identified key trends on business operations of selected company and business idea, but assessment is cursory or inaccurate

Does not assess the impact of identified key trends on business operations of selected company and business idea

15

Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%

The post Determine the key trends in production, quality, resource, and information management with a focus on the business operations of the company. appeared first on graduatepaperhelp.

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Can the Law Keep up with Science?

Week 4 – Assignment

The Science of Evidence

[WLOs: 1, 2, 3, 4] [CLOs: 2, 4, 5]

Last week, you evaluated on-scene analysis and documentation. This week, the focus will shift to the scientific processes accomplished within the crime laboratory. In addition to the scientific processes, it is important to understand the standards applied to determine if the scientific process and its results can or should be admitted at trial. While science uses the peer review process to evaluate credibility, the courts also use case law to evaluate the standards for forensic science.

Prior to beginning work on this assignment, please review the following:

From the text:

Chapter 5: Forensic Toxicology

Chapter10: Blood and Other Biological Fluids

Chapter 11: DNA Analysis

The articles:

Surrogate Testimony After Williams: A New Answer to the Question of Who May Testify Regarding the Contents of a Laboratory Report

What Happens If Autopsy Reports Are Found Testimonial?: The Next Steps to Ensure the Admissibility of These Critical Documents in Criminal Trials

To Analyse a Trace or Not? Evaluating the Decision-Making Process in the Criminal Investigation

Examining the Role of Science in the Courtroom: Admissibility and Reliability of Forensic Science in the Courtroom

Testing the Testimonial Doctrine: The impact of Melendez-Diaz v. Massachusetts on State-level Criminal Prosecutions an Procedure

The e-book Forensic Science Evidence: Can the Law Keep up with Science?

From the video Forensic Science in Action: From Crime Scene to Courtroom: Segment 6. Forensics: Examination of the Victim 03:25

The video Duties of a Forensic Scientist in the Forensic Biology Lab shown above.

You must use at least three Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. in addition to the course text.

You are also strongly encouraged to review the recommended sources, which may further support this assignment.

In your paper, address the following:

Evaluate the evolution of forensic science, focusing on the types of scientific analysis conducted in crime laboratories.

Explain how the changes in science and evidence processing over the last century have affected the criminal justice system.

Describe at least four major types of scientific testing conducted by crime laboratories.

Describe the evidentiary value of the four major testing processes identified.

Analyze the current standards (based on case law) for admitting scientific evidence at trial, specifically addressing the four types of scientific testing identified in your paper.

The Science of Evidence paper

Must be 750 words in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.)Links to an external site.

Must include a separate title page with the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.)Links to an external site..

Must utilize academic voice. See the Academic Voice (Links to an external site.)Links to an external site. resource for additional guidance.

Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

For assistance on writing Introductions & Conclusions (Links to an external site.)Links to an external site. as well as Writing a Thesis Statement (Links to an external site.)Links to an external site., refer to the Ashford Writing Center resources.

Must use at least three scholarly, peer-reviewed, and/or credible sources in addition to the course text.

The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

To assist you in completing the research required for this assignment, view this Ashford University Library Quick ‘n’ Dirty (Links to an external site.)Links to an external site. tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.

Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper (Links to an external site.)Links to an external site.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.)Links to an external site. resource in the Ashford Writing Center for specifications.

Consider using Q for your library research and to access writing supports, and tutoring services available to you. See the Guide to Installing and Using Q (Links to an external site.)Links to an external site. for more information.

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