My topic: The Effect of Pesticide On Animals.

Description (and Step by Step)

Project 3 incorporates the skills and strategies that you have developed over the last two ENC 1102 projects. More specifically, prior to this assignment, you have selected a non-engaged stakeholder, drawn on the credible sources of the research you have conducted in the past two projects, recognized the rhetorical choices stakeholders made in designing images that best represented their goals, and created substantial content by answering guiding questions. You are now ready, in Part 2, to construct the intermediate draft of your multimodal argument.

Part 2 asks you to create a multimodal argument that aims (1) to educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) to engage this audience by convincing them that they should care about this issue, and (3) to empower the audience to agree to your call to action.

You’ll construct this multimodal argument by combining two or more channels or systems of communication that include (1) writing text as argument (2) incorporating static images, and (3) connecting a dynamic visual or auditory component via a hyperlink.

Together, in one unified multimodal argument, all three communication modes will (1) educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) engage this audience by convincing them that they should care about this issue, and (3) empower the audience to advance your cause by taking action in some defined way.

More specifically, your multimodal argument requires

1. a textual construction that includes linguistic and spatial constructions in the writing of a 1,000 – 1,200-word essay that incorporates compelling and persuasive evidence that supports your thesis;
2. a visual component, which strategically integrates a total of two static images (photograph, diagram, infographic, graph, map, and/or drawing) that support your argument in important ways. Vary the type of static visuals to avoid including two of the same type;
3. one dynamic media component via a hyperlink of an appropriate word or phrase that intentionally merges a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.

YOUR MULTIMEDIA ARGUMENT

You should think of your multimodal argument as more than the static words on a printed page. Rather, embrace your multimodal argument as a balance of thoughtful static and dynamic images and words, as a balance of text and visualization.

Your purposeful incorporation of media compels you to make rhetorical choices as to the type of media to use, the ways in which the media will educate, engage, and/or empower your audience, and the location of where the media will work best in the multimodal argument to enhance, unify, supplement, and/or complement your text. As you recall, in Project 2, you analyzed how a stakeholder’s visual arguments reflected the stakeholder’s goals. In your Project 3 multimodal argument, you now actively assume the stakeholder role as you use effective visual and/or auditory arguments along with written arguments to communicate your message to your non-engaged stakeholder.

Keep in mind that visuals help us to develop ideas in immediate ways, to transcend ideas that blur language barriers, and to understand experiences that language may not be able to convey. Your static and dynamic multimedia will help to guide your audience, convey your message and goals, provide clear emphasis, set a particular tone, build credibility, and help persuade your audience to consider the value of your argument.

Points to remember when using visual images (note: you’re making rhetorical choices for everything you do in your multimodal argument, and guiding your audience is one of those conscious choices):

• Placement of the static images and your one hyperlink are critical to the effectiveness of the multimodal argument. Images should be large enough (but not overpower the text) to be seen clearly, be of good quality/resolution, and be positioned near the text that the images or hyperlink reference. Be aware the relationship between the text and the image should be clear. In other words, you should reference the image in the text in a way that advances why the image matters to the argument being conveyed. Wrap the text squarely or tightly around the image. Label all visuals with a relevant title and caption that explains the argument of the visual.
• Give credit to the original source when using images, including bibliographic information in your Works Cited page. Refer to the required formatting guidelines for citing visuals.
• Introduce your dynamic visual with a hyperlink, which will allow your audience to connect to the video or podcast. Hyperlink an appropriate word or phrase in a sentence of your text that links directly to the dynamic visual. As you referenced your static images in the text, you will also connect the dynamic image or podcast (introduced by your hyperlink) to the larger multimodal argument being conveyed. Reference this source in your Works Cited Page.

At least five credible sources are required for this Intermediate Draft of your Multimodal Argument. You can draw on the relevant research conducted in the last two projects; however, you must include at least 3 new sources that you have not previously used. In addition to these 5 sources, you will document the 3 sources associated with your 2 static visuals and your hyperlink connection.

The following processes will help you to further develop your Part 2 Intermediate Multimodal Argument:

1. Begin with a creative and transparent title that reflects the critical nature of your research topic and your objective to persuade your audience to agree with your call to action.
2. Contextualize your chosen topic in your introduction. Identify the problem related to your topic, let your audience know why your topic is important and why they should care, and include a call to action thesis that concludes what you determine is a reasonable solution to the problem you have conveyed.
3. Provide a progression of ideas/evidence/appeals in a logical and cohesive pattern in the body of your essay, introducing each paragraph with a topic sentence that positions an important point. Follow each topic sentence with supporting evidence from your research to support your claim. Be sure to anticipate your audience’s objections with a meaningful refutation and logically lead your audience to the call to action. Integrate appropriate evidence from your 5 sources, anchoring your ideas with support by the source’s arguments.
4. Integrate a total of two static images, photographs, diagrams, infographics, graphs, maps, and/or drawings, that support your argument in important ways. Vary the type of static visuals to avoid including two of the same types.
5. Include a hyperlink that intentionally connects an appropriate word or phrase to one dynamic media component, which may be a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.
6. Be sure to use clear transitions as you move from point to point.
7. Provide source citations according to the required guidelines.
8. Write a conclusion that highlights your major points and provides realistic forward-thinking ideas for future research/action.
9. Include a Works Cited page
10. Proofread your Part 2 intermediate Multimodal Argument.

 

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ASSIGNMENT PREP COMPANY SELECTION AND SOURCES Due Week 3: 60 points There are three written assignments in the course,in which you will use the same organization to analyze the culture and make recommendations. Therefore,it is essential you start to think now about your company selection. Consider selecting a company you work for, a company a family member or friend works for, or a civic organization. To ensure your selection sets you up for success in all three assignments, be sure that your company: ▪ is one you are familiar and can draw on internal processes the public (outsider) is unaware ▪ has true issues that need to be resolved ▪ allows for realistic and enforceable solutions forthe organization to be successful INSTRUCTIONS To complete this assignment, use the provided textbox in which you: 1) Identify thecompany that youwanttoresearchforthethreewritten assignments in thecourse. 2) Describe the organizational issue in your chosen company. 3) Explain why the issue hinders organizational efficiency. ASSIGNMENT 1 ORGANIZATIONAL ISSUES AND SOLUTIONS Due Week 4: 240 points Leaders address issues and propose solutions. As a leader, you’ll need to stay on top of events that may facilitate or hinder productivity. You must create and implement solutions to address these issues. This assignment exposes you to complex modern organizational challenges. The solutions you devise should reflect yourlearning and researchoforganizationalandindividualinfluencesintheworkplace. INSTRUCTIONS The new CEO has selected your consulting firm to give him/her an analysis of the organizationalefficiency. Write a double-spaced 2 to 3 page paper in which you will presentto the CEO your findings during your research steps. You must propose strategic solutions in your paper to include the following: 1) Describe the Organization and the Issue to Resolve • Provide a brief description of the organization you selected. • Presentthe organizational issue that adversely affected productivity and that you, the consultant, will review and resolve. 2) Analyze Current Corporate Culture • How has the current corporate culture facilitated the development ofthe currentissue? Research the organization, digintotheculture, andanalyze howit contributedtothis issue. Hint: Review the mission and vision statements as well as the corporate website. 3) Identify Areas of Weakness • What are the organization’s areas of weakness? Use your research on organizational behavior approaches to corporate culture, diversity, teamwork, and motivational strategies. 4) Propose Solutions • What organizational practices would you modify? What solutions would you recommend to management? As the consultant you will identify the suggestions and solutions you would presentto the organization’s leadership with regard to modifying currentorganizationalpractices toresolvetheissue. 5) References and Citations • Provide at least 2 quality resources such as the course textbook, company website, business websites (CNBC, Bloomberg, etc.), resources from the Strayer Library, and/or outside sources. Note: Wikipedia and web-based blogs do not qualify as credibleresources. • In-textcitationsarerequiredwhenparaphrasing orquoting another source. 6) Formatting and WritingStandards • Formatting and writing standards are part of your grade. Align your formatting to the Strayer Writing Standards. *Grading for this assignment will be based on the following criteria and evaluation standards: POINTS: 240 ASSIGNMENT 1: ORGANIZATIONAL ISSUES AND SOLUTIONS Criteria Exemplary 100% – A Proficient 85% – B Fair 75% – C Unacceptable 0% – F 1. Describe the Organization and the Issue to Resolve Weight: 20% Fully describes the organization by providing a relevant and robust but concise overview of the company (e.g. when they were established, what service(s) or products they provide, and other relevant information). Additionally, the authorfully describes the issue he/she has identified; what he/she knows about it and how it has impacted the company. Sufficiently describes the organization and provides details aboutthe company. The issue is identified and the author sufficiently describes what he/she knows about it and its impact on the company. Partially describes the organization and provides some details about the company, but additional details would improve the description. The issue and its impact on the company are not clearly articulated. Does not describe the organization or provide details about the company. The issue and its impact on the company are not provided. 2. Analyze Current Corporate Culture Weight: 20% Completely describes the company’s culture by detailing how the company positionsitselffrominternal and external perspectives. Draws strong, logical connections about how the culture did or could have supported/facilitated the challenge. Makes direct connections and supports pointswithsourcematerial. Satisfactorily describes the company culture by drawing on and synthesizing corporate information about the company. Makes logical and realistic connections that are supported by source material. Partially describes the company’s culture. Lacks details and/or multiple sources are not utilized to provide a well-rounded perspective. Makes loose connections that were not supported by sources or that were not fully articulated. The culture is not described or the company is not differentiated completely from others. Poses unsupported connections or connections are not included. 3. Identify Areas of Weakness Weight 20% Completely identifies areas of weakness and provides strong details with logical connections and supporting source material. Satisfactorily identifies areas of weakness and provides valid details supported by source material. Partially identifies areas of weakness and makes loose connections between the weaknesses and supporting material. Does not identify areas of weakness or does not provide supporting source material. 4. Propose Solutions Weight 25% Completely describes modifications to organizationalpracticesand provides solutions with strong connections and supporting source material. Logically details how the solutions will resolve issue. Satisfactorily describes modifications to organizational practices. Provides solutions that make some connections with supporting source material to indicate how the solutions will resolve the issue. Partially describes modifications to organizational practices and solutions to resolve the issues. Lacks supporting details and source material. Does not describe modifications to organizational practices, or does not identify solutions that would resolve the issue. No source material is provided. 5. Reference minimums; Reference quality Weight 5% Meets or exceeds numberof required references; all references high quality choices. Meets number of required references; some references maybe poor quality choices. Does not meet the required number of references; some references may be poor quality choices. No references provided or allreferencespoorquality choices. 6. Follows writing standards; Meetspage minimums Weight 10% Followed all writing standards. Met page minimums. Followed most writing standards. Met page minimums. Followed few writing standards. May not have met page minimums. Followed fewtonowriting standards. Did not meet page minimums.

 

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Please write a two page double spaced essay on the topic, why you choose to pursue a degree and what are your career goals.

Major is Business Management and Finance.

 

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Essay 1:

Enhancing the resilience of our critical infrastructure to all hazards is a national imperative. Nowhere is this truer than in the agriculture and food sector. A significant proportion of the US’s agriculture and food system’s critical infrastructure is privately owned or operated on a commercial basis. In most cases, the owners and operators of critical infrastructure are best placed to manage risks to their operations and determine the most appropriate mitigation strategies. If you were the Secretary of Homeland Security what plan would employ with the Secretary of Agriculture to ensure the maximum resilience for the agriculture and food system within the US. For this first essay write a two page joint approach to this issue that would be shared with the White House Chief of Staff.

Essay 2:

Over the past 5 years, the number of successful hacking events on the US energy and banking system has increased significantly. The banking system is especially vulnerable because of the very nature of “online banking”. For this essay you are the Secretary of The Treasury. You have assembled a Chartered Presidentially approved group to develop a 10 step approach to enhancing the resilience of the banking sector. In a 2-3 page memo, describe the specific steps you would take to enhance the resilience of this system. Where do you see the great vulnerability now and what is the biggest risk factor that needs to be addressed?

Essay 3:

The nation’s Maritime Transportation System moves over 90% of all goods and services within the United States. Along the western rivers – serving ports such as Pittsburgh or Louisville, KY, there are large stretches of open waterway with no security regime. As the US becomes energy exporter of more fuel, such as LNG will be carried. You are the Governor of KY and have a large river system which moves a lot of commerce. In a two page essay describe what steps you will take in working with industry, the federal government and local governments to enhance the resilience of the rivers within your state that carry commerce.

Technical Requirements:

Length: 2-3 pages per question, double spaced, 1″ margins, 12 pitch type in Times New Roman font, left

Citations/References: You must use the APA style for this assignment.

 

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