Heritage Project Plan

“What aspect of your heritage do you plan to focus on?

What are you planning to create for your project? A poster? Art piece? Film? Other:_?

What three (3) concepts from our textbook do you plan to use in support of your heritage project?

Do you plan to write a paper? do a PowerPoint? create a YouTube Vid? Other: _? “Here is the name of the book. Diversity & Society: Race, Ethnicity and Gender (5th)

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Integrated Marketing

BU504 INTEGRATED MARKETING COMMUNICATIONS SELF-REFLECTION

(100 POINTS)

**As we come to a close on the quarter, please begin writing your final paper project. Paper should be 3-5 full pages, double-spaced, including a coversheet.

This paper is an essay, which will summarize your experience, and your personal development/growth throughout the quarter in this course.

Your paper should begin with the original thoughts and propositions (which you initially shared) about:

1) HOW your own personal interests and habits, as well as your “web-activity” and use of the internet, might be connecting you to marketers searching for particular buyer target-markets. Does this “remarketing”/ “retargeting” work on you?

2) How influenced do you consider yourself to be when it comes to strategic product brand messages?

3) Does your use of social media shape your purchasing decisions? Are you frequently seduced or persuaded into desiring products that use images/messages aimed at showing the product as being a “connected part”, in some way, to a lifestyle that you desire?

4) Next, discuss any insights you developed about the importance of the consistency of integrated brand communications (brand image, brand character, brand personality) as you explored the readings, wrote your discussion posts, and engaged with the class throughout the quarter.

5) Explain any direct connections you made to your real life (either as a consumer or as a professional) while you prepared your Summative Course Research Project and Video.

Finally, propose your own “TOP THREE” strategies for advertising a product, effectively building consumer “brand awareness”, and effectively position the product.

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Legalizing Marijuana

How does the interaction between federal law, state law and business law play out in the running of marijuana based businesses in the United States?

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Discussion Question #2

Effectively collaborating in groups requires that all individuals adhere to the same writing standards, style and expectation. To facilitate this process, Aspen University has adopted APA style as the standard format for writing assignments (see Aspen University expectations for writing at http://www.aspen.edu/current-students/apa-style-guide). Conduct an online search for website resources that help students learn to write in APA style. Provide a list of the three resource websites that you find most useful for learning to write in APA style. Reflecting on the lists of your peers, which sites have you used in the past? What suggestions or advice can you offer to help master APA style?

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D4

Identify the characteristics of JIT systems that enable the realization of JIT philosophy.

Also, provide details on how JIT could support the continuous improvement of operations

reference

Kootanaee, A., Babu, N., & Talari, H. (2013). Just-in-Time manufacturing system: From Introduction to Implement, International Journal of Economics. Business and Finance, Vol. 1, No. 2, March 2013, PP: 07 – 25. Retrieved from http://www.ijebf.com/IJEBF_Vol.%201,%20No.%202,%20March%202013/Just-in-Time%20Manufacturing%20System%20%20Just-in-Time%20Manufacturing%20System.pdf

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Team Assignment 4: Teaming Across Distance and Culture

  1. What are the major effects of the physical separation of group members? How can distance, in some cases, be beneficial to groups and teams?
  2. What other areas of organizational behavior or design are impacted by information technology, and what are the implications for organizational change?
  3. Brainstorm some ways to “redesign” your office space (or an office space you have previously worked in) on paper using virtual or flexible space, or flexible furniture. How would this redesign enhance successful teamwork?
  4. What are some of the ways that cross-cultural teams are distinguished from other types of teams? What are some of the benefits and difficulties of building a cross-cultural team?

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Heritage Project

Make Powerpoint slides

Topic choice: Country of Origin – present information about your family’s connection to another country. Be sure to highlight how the country connects strongly to your life.

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Virtual Museum Tour Essay

  1. Identified the Museum visited, the date(s) visited, and where museum is located in the world.
  2. Composed a well-written essay of at least two pages in length (double spaced), with strong organization, source cited in one of the approved formats, and no grammatical errors.
  3. Described in at least one long paragraph the historical information, events, and people that were subjects of this museum.
  4. Evaluated the overall effectiveness of the virtual museum with specific examples.
  5. Described overall impression of the museum selected with specific examples to justify impressions.

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Marketing

This paper is an essay, which will summarize your experience, and your personal development/growth throughout the quarter in this course. Your paper should begin with the original thoughts and propositions (which you initially shared) about HOW your own personal interests and habits, as well as your “web-activity” and use of the internet, might be connecting you to marketers searching for particular buyer target-markets. Does this “remarketing”/ “retargeting” work on you? How influenced do you consider yourself to be when it comes to strategic product brand messages? Does your use of social media shape your purchasing decisions? Are you frequently seduced or persuaded into desiring products that use images/messages aimed at showing the product as being a “connected part”, in some way, to a lifestyle that you desire? (You may look back at your first few discussion posts to remind you of what your initial thoughts and propositions were). Next, discuss any insights you developed about the importance of the consistency of integrated brand communications (brand image, brand character, brand personality) as you explored the readings, wrote your discussion posts, and engaged with the class throughout the quarter. Explain any direct connections you made to your real life (either as a consumer or as a professional) while you prepared your Summative Course Research Project and Video. Finally, propose your own “TOP THREE” strategies for advertising a product, effectively building consumer “brand awareness”, and effectively position the product. Paper should be 3-5 full pages, double-spaced, including a coversheet.

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