Week 9 DiscussionCOLLAPSEOverall Rating:

“Successful and Unsuccessful Business” Please respond to the following:

Using the DragonFly 4 Wing Strategy, find a business you think has successfully created and integrated a social media marketing plan. Why do you think it has been a success? Would you make any improvements to their current social media plan? Why?

Using the DragonFly 4 Wing Strategy, find a business you think has been unsuccessful in their social media marketing plan. Why do you think the business has failed to successfully integrate their social media marketing into their overall marketing strategy? Based upon the DragonFly theory, what do you think they need to do to improve their social media plan?

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Discuss any changes that may need to be made, based upon your evaluations.

Assignment 3: Social Media Marketing Plan: Part C

Due Week 9 and worth 250 points

Continue with the same business that you started creating your social media marketing plan to write the third and final chapter of your plan.

Create a five to six (5-6) page paper in which you:

Create your call to action with your target market. Utilize Wing 3 of the Dragonfly Effect text to create your call to action. Discuss why you have chosen your specific call to action.

Create your social media monitoring system. Determine the metrics you will utilize for each of your four social media platforms. How will you utilize those metrics on each platform?

Evaluate the effectiveness and customer engagement of your campaign posts created in the Week 7 Assignment 2 and the Week 8 Homework Assignment utilizing your selected campaign metrics in the above section. (Note: Go to each platform; examine the overall customer engagement (likes, shares, retweets, comments, etc.), hashtag usage, negative and positive comments, etc.)

Design one main game play contest for the platform you think your target market will most likely utilize, including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture. (Note: See pg. 133 in the Dragonfly Effect textbook. Utilize feedback gained from the previous section in creating your sample contest campaign.)

Evaluate the effectiveness of your plan utilizing the four wings in the Dragonfly Effect Model. Discuss any changes that may need to be made, based upon your evaluations.

Go to https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. (Note: Wikipedia and other websites do not qualify as academic resources.)

Include a reference page using the Strayer Writing Standards. The reference page is not included in the required page length.

This course requires the use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

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Evaluate the effectiveness and customer engagement of your campaign posts created in the Week 7 Assignment

Assignment 3: Social Media Marketing Plan: Part C

Due Week 9 and worth 250 points

Continue with the same business that you started creating your social media marketing plan to write the third and final chapter of your plan.

Create a five to six (5-6) page paper in which you:

Create your call to action with your target market. Utilize Wing 3 of the Dragonfly Effect text to create your call to action. Discuss why you have chosen your specific call to action.

Create your social media monitoring system. Determine the metrics you will utilize for each of your four social media platforms. How will you utilize those metrics on each platform?

Evaluate the effectiveness and customer engagement of your campaign posts created in the Week 7 Assignment 2 and the Week 8 Homework Assignment utilizing your selected campaign metrics in the above section. (Note: Go to each platform; examine the overall customer engagement (likes, shares, retweets, comments, etc.), hashtag usage, negative and positive comments, etc.)

Design one main game play contest for the platform you think your target market will most likely utilize, including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture. (Note: See pg. 133 in the Dragonfly Effect textbook. Utilize feedback gained from the previous section in creating your sample contest campaign.)

Evaluate the effectiveness of your plan utilizing the four wings in the Dragonfly Effect Model. Discuss any changes that may need to be made, based upon your evaluations.

Go to https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. (Note: Wikipedia and other websites do not qualify as academic resources.)

Include a reference page using the Strayer Writing Standards. The reference page is not included in the required page length.

This course requires the use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

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Make a determination of the best location supporting your reasoning using both the research and the course material.

Report Issue
Scenario:

1. Location

In the 20th century, many organizations focused on goals, cost, and efficiency in production to keep a business profitable. In today’s business environment, for businesses to remain sustainable a competitive advantage must be maintained either by price, new product ventures, location, innovation in the marketplace, etc.

You will begin to put together the process of bringing a new product line into Great Start Nutrition’s business model to stimulate growth in a new product sector, infant formula, while remaining true to the company’s current Mission “Our products ensure healthy living and healthy people.”

This new Infant Formula Division of Great Start Nutrition will be located overseas with the location selection between China and Malaysia. The company intends for the new division to be a leader in the use of sustainable products using the latest innovations for production and delivery to its global customers.

Several factors will help to drive a good location strategy. Labor costs, transportation costs, foreign tax burdens, and tariffs are some of the major factors that lead many organizations to seek certain location as a main focus of their drive for competitive advantage. These factors will allow Great Start Nutrition gain a competitive advantage from the start of its new venture into the production of infant formula. In addition to the traditional factors of location you will need to consider the access to organic and sustainable products as you make this decision. Remember, there are several types of formula so weigh the many types of ingredients that will be needed to access ingredients as you set out to make a decision on location to gain the strongest competitive advantage.

Consider this information:

Recently, Beatrice Taylor, the granddaughter of Barney Pfife who held the reins of the R&D department for Great Start Nutrition Health in 1965, retired and Beatrice’s own granddaughter, Helen Crump, took over the department. Helen is qualified for the job. She was a Phi Beta Kappa graduate of the University of Maryland College Park with a double major in Botany and Food Science. She minored in Business Management. She had worked in the plant in Chicago every summer since High School and had reproduced and revised all her grandmother’s and great-great grandmother’s recipes. Starting full-time at 22 years of age Helen got along with everyone in the department but at 27 Beatrice thought she may be too young to assume the position, but Helen has shown strong managerial and leadership qualities since stepping into the role. Helen wants the company to be a leader in innovative ways to be a sustainable company using green technologies as well as friendly to the environment, animals, and human health.

Warren Pfife, the President, CEO and Barney Pfife’s grandchild, decided the challenge of deciding on a location for the new Infant Formula Division as well as the search for an Executive Director would fall on Helen. Since Helen is passionate about keeping business focused on all-natural products and developing eco-friendly packaging, Warren believes the company will bring in someone who will seek innovative, green, and sustainable ways to bring Great Start Nutrition into this new venture effectively, while also ensuring the products are designed, developed, tested and delivered with the organizations Vision and Mission in mind.

Helen has contracted a small minority owned consulting firm, Mayberry Consultants, to conduct research on the best location for the new plant that meets Great Start Nutrition’s expectations. The consultancy firm is also able to launch the new products per Helen’s mandates for green sustainability and innovation. A group has been assembled within the firm to decide on a location for the plant. Helen has narrowed her preferences down to China and Malaysia, and wants the firm to present the best option to her.

Things to Consider for Each Location:

China

Recent news on contaminated products making their way into the US

Ease of access to dairy farms

Recent green initiatives

Research on regulations for importing food items from China to the United States and European Union (as they will be the largest purchasers)

Do not focus the decision solely on the cost of labor and real estate

Malaysia

There is no dairy farming in Malaysia; where would you bring in your milk for products from cows milk, i.e. New Zealand

Access to other products for formula development other than cow’s milk

Recent green initiatives

Research on regulations for importing food items from Malaysia to the United States and European Union (as they will be the largest purchasers)

Do not focus this decision solely on the cost of labor and real estate

Exercise Instructions:

For this exercise, you will act as the group lead from Mayberry Consultants, assigned to Great Start Nutrition. You are preparing your research and putting together a document with your rationale for the selection of the location. Make sure the document clearly provides headings to guide the reader.

Due Date: Week 2 – Saturday 11:59 p.m. eastern time.

Best Location

Determine the best location for Great Start Nutrition’s new manufacturing and distribution plant for infant formula.

Possible locations: China or Malaysia.

Step 1: Course Material

Although you are required to research information for this project, you are also accountable for using the course material and case scenario facts to support the ideas, reasoning and conclusions made. Course material use goes beyond defining terms but is used to explain the ‘why and how’ of a situation. Using one or two in-text citations from the course material in the paper and then relying on Internet source material will not earn many points on an assignment. In fact, Internet resources are limited to the research related to those items under Step 2. A variety of course material is expected and what is presented must be relevant and applicable to the topic being discussed. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the ideas presented in a case scenario, the course material and the question(s) being asked.

Step 2: Write an Introduction paragraph

The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.

Write the introduction last to ensure all of the main points are covered.

Step 3: Research

You will research the two locations to assess the following. In completing the research, you will draw from various source documents that provide you specific information about the country. You will also use a wide array of course material. What this means is that external sources are related to the information about the country and the internal material is used to support your reasoning. Remember, this exercise is about the planning process.

Labor costs

Transportation costs

Foreign tax burdens

Tariffs

Additional relevant factors related to the decision.

Step 4: Two Locations

Compare and contrast the differences between the two locations;

Step 5: Best LocatiMake a determination of the best location supporting your reasoning using both the research and the course material. Students must use the course material to support the reasoning. Course material is located under Content. You are not defining terms but using the course material to support your reasoning.

COURSE READING: https://courses.lumenlearning.com/boundless-management/chapter/adapting-and-innovating/

Make a determination of the best location supporting your reasoning using both the research and the course material. Students must use the course material to support the reasoning. Course material is located under Content. You are not defining terms but using the course material to support your reasoning.O

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