Assignment 2: Marketing Plan

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Assignment 2: Marketing Plan

Assignment 2: Marketing Plan

worth 100 points

This assignment consists of two sections: a marketing plan and sales strategy and a marketing budget. Note:You must submit both sections as separate files for the completion of this assignment.

For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan andSales Strategy (MS Word or equivalent)

Write the3–5-page marketing plan and sales strategy section of your business plan, in which you do the following:

Define your company’s target market.

Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

Support your analysis with actual data on the size of the demographic groups in your local community (nearby zipcodes).

Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.

Assess your company’s market competition.

Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.

Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.

Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.

Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective.

Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores, you need to build your brand and social media is a major part of that in regard to beverages.Some of the marketing tactics that beverage companies use include sampling in grocery stores, building a following on social media, sponsoring events, and exhibiting at trade shows attended by retailers. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.

Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com).You can exhibit or network at these shows.

Format your assignment according to these formatting requirements:

Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

Be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Required Course Files in Week 1). Use the Business Plan Financials Guide (see: Required Course Files in Week 1) to support your development of the marketing budget.

Complete the “Marketing Budget” worksheet for your company.

Hints:The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.

Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet, do the following:

Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the “Business Plan Financials.”

Leave the number at zero (0) for any marketing vehicles you do not intend to use.

Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will incur costs of advertising and these should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and most likely pay for ads on that site.

Do not leave the “Marketing Budget” blank assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are as follows:

Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.

Produce a comprehensive business plan.

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Strategic Management

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Strategic Management

Assignment 2: Marketing Plan

worth 100 points

This assignment consists of two sections: a marketing plan and sales strategy and a marketing budget. Note:You must submit both sections as separate files for the completion of this assignment.

For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan andSales Strategy (MS Word or equivalent)

Write the3–5-page marketing plan and sales strategy section of your business plan, in which you do the following:

Define your company’s target market.

Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).

Support your analysis with actual data on the size of the demographic groups in your local community (nearby zipcodes).

Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.

Assess your company’s market competition.

Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.

Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.

Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.

Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective.

Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores, you need to build your brand and social media is a major part of that in regard to beverages.Some of the marketing tactics that beverage companies use include sampling in grocery stores, building a following on social media, sponsoring events, and exhibiting at trade shows attended by retailers. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.

Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com).You can exhibit or network at these shows.

Format your assignment according to these formatting requirements:

Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

Be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Required Course Files in Week 1). Use the Business Plan Financials Guide (see: Required Course Files in Week 1) to support your development of the marketing budget.

Complete the “Marketing Budget” worksheet for your company.

Hints:The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.

Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet, do the following:

Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the “Business Plan Financials.”

Leave the number at zero (0) for any marketing vehicles you do not intend to use.

Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will incur costs of advertising and these should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and most likely pay for ads on that site.

Do not leave the “Marketing Budget” blank assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are as follows:

Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.

Produce a comprehensive business plan.

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Watch Ben Godacre’s TedTalk, “Battling Bad Science.” (At least 125 words for each answer)

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Watch Ben Godacre’s TedTalk, “Battling Bad Science.” (At least 125 words for each answer)

PROMPT:

Watch Ben Godacre’s TedTalk, “Battling Bad Science.” (At least 125 words for each answer)

  1. In your own words, explain the connection between what we are learning about information literacy and what Godacre is talking about? (It’s there, promise).
  2. Find and explain your own example of research being “spun” or twisted to serve a purpose. What is the research, how was it appropriated, and was it successful?

For example, Goldacre mentions in an interview that he was initially drawn to this field of inquiry by the MMR/Wakefield scare, where Dr. Andrew Wakefield published a study that claimed to link the measles vaccine to autism in children. It was discovered later that the study was not only flawed, but parts of it were based on lies about the condition of the children participating. In addition, Wakefield was being paid by a law firm representing parents who were engaged in a civil lawsuit, AND he had his own competing vaccine about to be released on the market. Thousands of children died of measles in the following years in large part because their parents were afraid to immunize them.

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Discussion Board 250 Words (Week 4)

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Discussion Board 250 Words (Week 4)

PROMPT:

Watch Ben Godacre’s TedTalk, “Battling Bad Science.” (At least 125 words for each answer)

  1. In your own words, explain the connection between what we are learning about information literacy and what Godacre is talking about? (It’s there, promise).
  2. Find and explain your own example of research being “spun” or twisted to serve a purpose. What is the research, how was it appropriated, and was it successful?

For example, Goldacre mentions in an interview that he was initially drawn to this field of inquiry by the MMR/Wakefield scare, where Dr. Andrew Wakefield published a study that claimed to link the measles vaccine to autism in children. It was discovered later that the study was not only flawed, but parts of it were based on lies about the condition of the children participating. In addition, Wakefield was being paid by a law firm representing parents who were engaged in a civil lawsuit, AND he had his own competing vaccine about to be released on the market. Thousands of children died of measles in the following years in large part because their parents were afraid to immunize them.

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Journal 5

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Journal 5

Structural theories

Any of the theories presented in this unit have made an a priori (a presumption determination about the situation) decision to accept either a consensus model or a conflict model about the structure and responses of society. As a result, that group of theories will all share the basic tenets of consensus or conflict. Consider which of the two perspectives more accurately describes the contemporary situation in your community.

Your journal entry must be at least 200 words.

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-Demonstrate your understanding of the material or concept we are discussing

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-Demonstrate your understanding of the material or concept we are discussing

Give feedback around 150 words

-Demonstrate your understanding of the material or concept we are discussing

— Practice using your critical thinking skills

  • Engage with people who may have a different view than you
  • Engage ideas from texts

And that I expect your contributions to be:- Respectful- Thorough- Relevant

-Must be thoughtful and thorough

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Report on Professional Organization in Software Development

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Report on Professional Organization in Software Development

Running head: REPORT ON PROFESSIONAL ORGANIZATION 1

REPORT ON PROFESSIONAL ORGANIZATION 5

Student’s name: Emmanuel Domenech

Professor’s name: Natasha David-Walker

Topic: Report on Professional Organization

Institution: University of Maryland University College

Date: April 28, 2019

Report on Professional Organization in Software Development

Professional Organization

Google is one of the largest technology companies in the world and one of the leading software development companies in the world. The company started operations in 1998 as an internet search tool that provided users with suggestions of web pages that have the content, they are looking for online (Thompson, 2019). The company introduced a different method of providing search results, by using the importance of a page as determined by how popular it was on the internet. This ensured that users got the most relevant content on the internet after a search.

In addition to its popular search engine, Google is also one of the largest software development companies in the world. The Android platform is the most popular software developed by the company that is widely used in mobile phones across the world. The company also creates software for its different products including its smartwatch, television, and cars. Most of the company’s services also involve the preparation of software for use on the internet through applications. The company has over twenty different applications that offer users a variety of solutions, including photo editing, spreadsheets, word processing, and software development.

The main focus of the company is to provide internet users with the information they need spontaneously by effectively organizing internet content with the goals of ensuring users get only the essential information (Thompson, 2019). The company’s vision is to reduce the amount of time that users spend on the internet while trying to get information.

Description of Conference

The Google, I/O developer conference, is an annual conference that is held by Google at its corporate offices in California. The event is organized mainly for software developers and features a variety of topic on recent trends in the software development industry. The conference is meant to provide information to software developers on practical tools and techniques that they can use to improve their productivity and ensure that their work conforms to the recent trends in the industry. The conference also tries to provide developers with information that can help them work successfully with different Google applications in the course o software development. Developers that create applications that are primarily meant for the Google Play store get updates on recent changes that are being made on the Android platform, which enables them to improve the quality of their applications significantly.

The most recent Google developer conference was held in 2018, at the company’s corporate offices in Menlo Park California. One of the main topics covered at the event was the new Android platform that had been recently released by the company and its key features (Prater, 2018). Software developers were provided with information on its key design features and the capabilities that it can support in terms of applications. The design patterns that can be supported by the Android platform were also explained at the conference. For software developers that work with different Google internet applications, information was provided on the most recent changes that had been made to the company’s different applications and what this would mean for developers. Lastly, the conference focused on the growing fields of virtual and augmented reality from a software development perspective.

One of the most exciting topics that were covered at the event was the need for the development of applications that support virtual reality (Dossey, 2018). Virtual reality refers to the development of applications including both hardware and software that simulate real-life events and is one of the most rapidly growing fields of computing. The conference explored the support provided by Google for the development of virtual reality systems. The conference also covered subsections of virtual reality such as augmented reality. Augmented reality involves the enhancement of real-life experiences using technology, and is also one of the fastest growing software development areas that are supported by Google.

Personal Applications

From the exercise, I have learned a great deal about software development and the support that top tier software companies such as Google provide to the software development community globally. The exercise has shown that one of the most critical aspects of software development is keeping up with recent trends in the software industry, and ensuring that what one develops includes the most modern features and applications. It is therefore crucial in the software development profession to keep up with changes that may be taking place in the industry, as this significantly impacts on projects that one may be working on.

Google is one of the largest software development companies that in addition to creating its software, also creates frameworks that can be used by other software developers to create their software. Google also consistently provides support to developers that use its systems and application when working on software projects. In general, the exercise has been very insightful about the field of software development.

References Dossey, A. (2018). Google I/O 2018: The Biggest Highlights From This Year’s Developer Conference. Retrieved from Clear Bridge: https://clearbridgemobile.com/google-io-2018/ Prater, M. (2018). 12 Huge Announcements from the 2018 Google I/O Keynote. Retrieved from Hubspot: https://blog.hubspot.com/news-trends/google-i/o-2018 Thompson, A. (2019). Google’s Mission Statement and Vision Statement (An Analysis). Retrieved from Panmore: http://panmore.com/google-vision-statement-mission-statement

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Cover Letter And Resume

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Cover Letter And Resume

You must see attached document for all instructions.

READ FIRST THE FILE ATTACHED

WRTG 293 students,

Your last writing assignment will be a cover letter and resume.

In this assignment, you will locate a job posting in your field, write a cover letter to apply for the

position, and write a resume for the position.

Steps to Take in Completing this Assignment:

  1. Locate a job posting in the field or profession you plan to pursue. a. For the previous writing assignment, you located a professional organization in

your field. You might find that the professional organization you located has a

listserv you can join or other networks through which you can find job

opportunities.

b. UMUC’s Career Services unit has excellent resources for locating jobs and internships

  1. Submit to your instructor the following: a. either a link to the job posting or the job posting itself pasted into a Word

document

b. a cover letter to apply for the job c. a resume you are submitting with the cover letter.

Strategies and Tutorials in Writing a resume and cover letter:

 UMUC’s Career Services offers a resume tutorial.

 UMUC’s Career Services offers a Cover Letter Tutorial.

 UMUC’s Effective Writing Center provides an excellent tutorial on writing resumes.

 UMUC’s Effective Writing Center offers a tutorial on writing cover letters.

 The Purdue OWL has a resume workshop online.

http://www.umuc.edu/current-students/career-services/index.cfm
http://www.umuc.edu/students/support/careerservices/resumecover/resume.cfm
http://www.umuc.edu/students/support/careerservices/resumecover/coverletter.cfm
http://polaris.umuc.edu/ewc/web/resumes.html
http://polaris.umuc.edu/ewc/web/cov_lets.html
https://owl.english.purdue.edu/owl/resource/719/1/
Assignment Rubric:

Cover letter Excellent Good Fair

Needs

improve

ment

Does not

pass

Is specific to the position and the company 10 points

8 points

7 points

6 points

5 points

Is addressed to a specific person if possible,

or to “hiring manager” if a specific person is

not known

5 points

4 points

3 points

1 point

0 points

Is written with the job description in mind 10 points

8 points

7 points

6 points

5 points

Features industry language to show the

applicant’s awareness of the company and

field

5 points

4 points

3 points

2 points

1 point

Is one page in length with 3-4 paragraphs 5 points

4 points

3 points

2 points

1 point

Uses business letter format 5 points

4 points

3 points

2 points

1 point

Is free of punctuation errors and grammatical

errors

10 points

8 points

7 points

6 points

5 points

Resume Excellent Good Fair

Needs

improve

ment

Does not

pass

Provides a summary of the applicant’s most

recent accomplishments, experiences,

education, and training

10 points

8 points

7 points

6 points

5 points

Shows the potential employer what the

applicant has to offer and how the applicant’s

experience will benefit the employer

15 points

12 points

10 points

8 points

5 points

Shows fact, quantity, and impact when

describing previous job experiences 10 points

8 points

7 points

6 points

5 points

Follows a clear pattern (chronological,

functional, electronic, or federal) 5 points

4 points

3 points

2 points

1 point

Is free of punctuation errors and grammatical

errors 10 points

8 points

7 points

6 points

5 points

Overall Score

Excellen

t

90 or

more

Good

80 or

more

Fair

70 or

more

Needs

Improve

ment

60 or

more

Does not

pass

0 or

more

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Analyze or compare/contrast characters. Identify the protagonist and the antagonist. Why does the character do what he or she does?

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Analyze or compare/contrast characters. Identify the protagonist and the antagonist. Why does the character do what he or she does?

  • Analyze any selection from your textbook in a paper of at least 1,000 words.
  • Plagiarism will result in an F.
  • Students must follow MLA guidelines for headings, citations, Works Cited, etc.
  • See the documents in this module for instructions for writing and organizing this paper.

Topic Ideas (Feel free to edit topics, mix and match topics, or create your own topic.):

  1. Analyze or compare/contrast characters. Identify the protagonist and the antagonist. Why does the character do what he or she does? How does the character interact with others? Why? For this topic, you may need to choose characters from different short stories, poems, plays, etc.

EX: Comparing and contrasting the brothers in “Sonny’s Blues” OR the The Misfit and Arnold Friend OR Connie and the grandmother

  1. Identify and explain the symbolism in a selection or similar symbols in different short stories, poems, etc. Why are the symbols important? Are they universal?
  2. Which type of work is the selection (dramatic monologue, initiation story, prose poetry, etc.)? What are the elements of the form, and does the selection work best in this format?
  3. Discuss the point of view. Why does the author write in first person, third person, using an omniscient narrator, using an unreliable narrator, etc.? How would the story change if the events were told from another point of view? How does the author control the mood with this point of view?
  4. Is the selection ironic? How so? Explain the function of irony. Identify which type of irony is used. Why does the author use irony in this selection? How would the selection change without the use of irony?
  5. Explain the purpose of the setting. Why does this selection take place when and where it does? How would the story change if moved to another setting? Explore the historical and/or geographical and/or cultural significance of the setting.
  6. What is the theme (the universal truth learned from the selection)? Explain. Where else have you seen this theme (other literary works, films, television, comics, video games, etc.)?
  7. You may choose to focus on a theoretical interpretation of a selection. See chapter 48 in your book. This is a great idea if you are stuck!

Literary Analysis – Guidelines

  1. Write a clear thesis statement. EX: The light and dark imagery in “Sonny’s Blues” by James Baldwin illustrates the difference between fantasy and reality.
  2. Write the author’s full name and the title of the selection in your thesis statement.
  3. When you quote parts of the selection, follow MLA guidelines. EX: As Baldwin explains, “The light from the bandstand spilled just a little short of them…”(70).
  4. DO NOT WRITE A PLOT SUMMARY.
  5. Organize your paper logically: introduction, body paragraphs, and conclusion.
  6. Clearly support your ideas with quoted and paraphrased material and examples from the selection.
  7. Introduce quoted material. You must lead into quotations. EX: As Baldwin writes, “……”(70).

OR The light seems almost dangerous in this scene: “The light…”(70).

  1. Avoid common errors: comma splices, fragments, etc.
  2. Avoid second-person words (you, yours, yourself).

Using Quoted Material from Literary Sources:

  1. Make a statement about the selection.
  2. Lead into the quoted lines from the selection that supports your statement. EX: As Baldwin explains, “quoted material here” (65).
  3. Make sure you have provided a citation (author’s name and page number).
  4. Explain how the quoted material supports your initial statement (#1).

Where to Find Resources at http://www.mgccc.edu/library/ :

Gale Virtual Reference Library

Magnolia Project

EBSCO

Ebrary – online books

See screenshots below if needed.

Gale Virtual Reference Library Ebrary

Magnolia Project EBSCO (Select All Resources.)

Library Passwords (full list in Course Resources)

Username Password

mgccc gulfstate75

SIRS Researcher

Username Password

Ebrary mgccc gulf

Username Password

Infobase eBooks msgulfcccebooks gulfstate75

Username no password needed

Gale Virtual Reference Library gulfstate75

Username no password needed

MAGNOLIA magn0122

no username needed no password needed

Overdrive

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