Abdurrahman Mehmet Nalbantoglu-Tesla Case Outline

I. Automobile Industry

A. US Car Industry

i. US Market and its Characteristics

· American Automobile Market is one of the biggest market in the world due to the high purchasing power of households and its population.

· For more than half a century there is no entrance to market of mass produced car

· There is huge Concentration on market share among 3 companies with the %49 percent of the market

· On the 2009 Economic Crisis companies had bankrupt and there is a opportunity for Human Resources and Market share on The US Automobile industry

ii. Porter’s 5 Forces in Car Industry of US Market

-Threat of New Entrants:

A) In the US Car Industry it’s a low possibility threat because of the barriers to enter the industry such as very big amounts of establishing a plant and new brand.

B) Most of the International Car Manufacturer Companies currently established on the US market

C) As the US is the largest countries in the world, establishing the dealer network is harder than geographically concentrated countries such as Japan and Germany – Rivalry Among the Competitors

A) There is high Rivalry among the Competitors due to International Trade Laws which lowers the barriers of tariff in that industry and because of the various competitors with industry experience

iii. Electric Car Market

A) Electric Cars are famous phenomenon on the Car Industry due to the advancements on its technologies and investments of the sectoral giants such as Daimler AG , Nissan , Renault , BMW and Tesla.

B) On 2018 only statistics shows that only few electric cars sold , with this statistics electric cars have very few market share on general global car industry

C) Projections estimates that by the 2040 more than %15 of the cars will be electrically runs.

B. Tesla

i. Tesla’s Timeline and Position in the Market

-Tesla Motors founded on 2003 by Martin Eberhard and Marc Tarpenning. However today , Elon Musk is the companies face with his successful career.

• Tesla’s famous and successful models are Tesla Roadster , Model S And Model X,
• Tesla has the brand image of the most innovative Car Production company with their groundbreaking projects
• Tesla s Position on the market can be defined as “Focused Differentiation” Strategy

ii. Competitors of Tesla

-Competitors of the Tesla on the General Car Manufacturing business are , Ford Motor Company , Toyota ,Mercedes Benz and many others

• For the EV Industry, Main Competitors of the Tesla; Nissan with its model ‘Leaf’ , Kia Soul , and Bmw I3

iii. Tesla’s SWOT Analysis

A) Strengths

-Tesla has an innovative brand image on public with their groundbreaking technologies on EV industry

• Tesla has Charismatic Public Figure “Elon Musk” which affects its company image a lot.
• Tesla has domination on Luxury Long Range EV Industry.

· Even the sales are much more less than gasoline based vehicles, in EV market Tesla Motors sustain their growth averagely %20 percent since 2010.

B) Weaknesses

· Preferring in house production of some items rather than outsource it and having the benefits of economies of scale. Ex: Plastic Parts

· Lack of experience on car manufacturing compare to its competitors

· Even though innovations are improving the cars quality they bring cost disadvantage.

C) Opportunities

· Tesla EV has incentives on the Petroleum importer countries

· Natural Resources for the Petroleum and Gas is diminishing so fast.

· The Market Of EV rapidly growing industry

· Alliances with the Car Manufacturers which has more experience on Car Production and Marketing can improve the Tesla’s efficiency

D) Threats

· Lots of companies started to invest vast of their capitals on R&D departments in order to enter the EV market

· Discredit activities of Oil and Gas Lobbies all around the world

II. Tesla’s Strategy

A. Vision and Mission

-Tesla’s Mission Statement is “to accelerate the world’s transition to sustainable energy.”

• Tesla’s Vision Statement: to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

B. Product Strategy

i. Focused Differentiation

· Tesla puts too much effort on marketing, with the savings on the energy costs on the cars

· Customer Satisfaction on High Tech Product Using

· Uniqueness of its products, but also focused mainly on early adopters in the high-end market for electric vehicles.

ii. Product Features and Innovation

· Tesla uses Aluminum Structured Cars for make the cars lighter which effects the speed and performance of the car

· Recharging the battery from the Highways Static Energy Project is one of the important aim which Tesla is trying to achieve

· Tesla X achieves maximum range of 350 miles without charging

· SuperCharger which is Tesla Product can charge Tesla EV ‘s in 30 minutes

C. Sales and Marketing Strategy

i. Niche Marketing and Positioning

· The typical customers of Tesla are executives and high income managers whose want to create a technology supportive image.

· Model x is preferred by young age, high income, well-educated customers

· Tesla dominates the its target market and position itself on luxury, long range, affordable, electrical and environment friendly

D. Strategical Issues

i. Defining Uncovered Problems

· Lack of Experience on Car Manufacturing creates technical problems on production of EV.

· OPEC and Oil companies like Exon announces have statistic to make propaganda for discourage the customers who is interested on EV.

· Although Elon Musk is very charismatic leader for public, Nowadays Tweets and posts of him confuses investors and customers. Moreover, Tesla Should pay significant fines because of the statements against the trade laws

ii. Developing New Strategies

· Strategic Alliances with other companies than Panasonic and Mercedes can improve the Engineering Resources and Marketing capabilities of the Tesla.

· As Petroleum importing burdens the economies of the Petroleum importer countries, Cooperation Agreements with that countries like Norway, Turkey and EU countries can create new market opportunities and international image support.

· Cooperation with the famous design companies like Gucci for interior design of the EV.

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Compare and contrast the final product that evolves from a high-fidelity product and a product built from the ground up after studying

Software design engineers use different data gathering techniques for establishing requirements. Requirements come in many different forms and levels of abstraction, but need to be very specific and unambiguous. Of the two different kinds of requirements (functional and non-functional), speculate the challenges you may see in capturing both requirements. Provide a rationale for your response.

Low-fidelity prototypes are mainly used to conduct research on a product and are not integrated into the final product, while high-fidelity prototypes may evolve into a final product. Compare and contrast the final product that evolves from a high-fidelity product and a product built from the ground up after studying and learning from a low-fidelity prototype. Provide one(1) example of each type of product to support your response.

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Discuss the situations in which each system would be best employed by a business.

Product costing systems are methods used to manage inventories. Accounting systems primarily engage one of three costing systems at a time: job order costing, process-based costing, or activity-based costing.

Respond to the following in a minimum of 150 words:

Briefly explain each of the three costing systems in accounting.

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Explain for what statistic or estimate a confidence interval should have been reported and explain why.

HSC 403 – Signature Assignment

Article Critique

The purpose of the assignment is to give you experience critically examining a peer-reviewed journal article. This critique will focus primarily on the Methods and Results sections, but information may also be found in the Introduction and Discussion sections. The article to be critiqued can be found on BeachBoard.

· Use the section outline below to develop your critique. Answer each question in the space provided.

· Your article may include advanced analyses (e.g., Multinomial Logistic Regression) that you have not yet learned in your undergraduate coursework. Please only discuss analyses that you have been taught (e.g., independent sample t-tests) in your answers below. The assigned article includes analyses that you have learned, so you will be able to answer all of the questions below.

· Use complete sentences when responding to questions. Be sure that you use proper conventions of scientific writing in your responses to all questions, including correct formatting and symbols. This also means that you should cite references appropriately; you must use APA format for in-text citations and the reference list for all cited sources. You must consult the APA Manual to do this correctly; please also use the Example Reference Page provided as a guide.

· All answers should be expressed in your own words. Paraphrase or summarize as necessary, but do not take verbatim text from the article (i.e. do not copy and paste). All answers will be checked by Turnitin to ensure that students do not plagiarize.

· Total word count for all your responses combined must be at least 500 words, but no more than 600 words.

Assignment:

Pre-Critique Question

1. Prepare and provide an APA-format citation for this article:

Critique Questions

1. After reading the introduction to the article, broadly speaking:

a. What is the health topic of focus in this particular research article? (Note, this is NOT the same as a research objective or research question)

b. In your own words, summarize the rationale that the author(s) provide for needing to address this health issue (i.e., why does this health issue need to be studied?).

c. Describe one objective, research question or hypothesis from the study, in your own words.

1. The following questions focus on the study sample.

a. Who is the target population? Be sure to describe any unique characteristics of the target population (e.g., rural, disabled, low-income, etc).

b. Who does the study sample actually consist of? Be sure to describe how the sample was collected (e.g., a quota sample) and any other unique characteristics of the sample that was recruited.

c. What was the total sample size for the participants recruited into the study?

d. To what degree is the study’s sample representative of the target population? Justify your answer.

1. Using the article’s Results section, find one example of a descriptive statistic that was presented and answer the set of questions below about this descriptive statistic.

a. List the descriptive statistic you chose.

b. What variable was being measured?

c. Discuss how that variable was measured?

d. What was the level of measurement for that variable? Explain why it fits under this level of measurement.

e. Given the level of measurement for the variable, why was that descriptive statistic used? Was it the appropriate descriptive statistic to use for this variable? Explain why or why not. If not, explain what a more appropriate descriptive statistic would have been.

1. Find the result of one hypothesis test (inferential analysis) from the article and then answer the set of questions below about this inferential analysis.

a. List the hypothesis test result that you chose.

b. First, provide the research question for the hypothesis that was tested, using your own words.

c. List the test statistic and the p-value for the result from the hypothesis test stated in 4a.

i. Describe if the results are statistically significant or not, and how you arrived at that conclusion.

ii. What does the number for the p-value tell us, aside from providing a cut point for concluding statistical significance?

d. In everyday language, what does this result of the analysis tell us about the variables being tested? That is, explain the results for someone with no background in statistics.

e. Did the authors provide an effect size (i.e., real world significance value) for that result?

i. If yes, list it, and explain what the effect size tells you about that result (i.e. discuss the magnitude and clinical significance expressed by the effect size). Your response must include the variables being tested.

ii. If not, explain why including the effect size is helpful in providing more information about the test result.

1. A student researcher wanted to further explore the data from this article and posed the following research question: Is age related to peak expiratory flow rate (PEFR)? Answer the following questions about this new research question.

a. Given the levels of measurement for the IV and DV you selected, which hypothesis test (inferential statistical analysis) would be most appropriate to answer the research question? Explain why this is the appropriate statistical test.

b. Based on the statistical analysis you selected in 5a, provide an example of how the results of that test should be reported, using mock numbers. Your write-up must include all relevant values, should be stated using correct statistical terms and notation, and be formatted according to statistical reporting standards. (Reminder: For this question, you are not running any analyses)

BONUS QUESTION (Note: You are not required to answer this question, but if you do, and your response is correct, points will be worth extra credit for this assignment)

BONUS 1. Using the result you listed in question 4, did the authors provide a confidence interval for any statistic or estimate in that result?

a. If yes, list it, and explain what the confidence interval tells you about the result (your response must include the variables being tested).

b. If not, explain for what statistic or estimate a confidence interval should have been reported and explain why. Or if a confidence interval was not appropriate for any statistic or estimate, explain why.

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