The Marketing Budget and Ethical Considerations

Overview:

Part of a marketing plan includes the creation of a realistic marketing budget. The more specific and accurate your numbers, the better chance you have to meet your projected budget.

· How much do you intend to spend on your marketing for Dream Chasers Learning center? You may break this down by quarter for one year.

· On what will you be spending your marketing budget?

· How will you measure the ROI for each approach? Be very specific in terms of where you will market, how much each type will cost (do your research here, and cite it), and how you will know its effectiveness (more than simply the number of hits).

· What ethical considerations in promoting your product or service should be considered based on vulnerable populations?

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9 Northbrae, Berkeley, CA

URBAN POLITICS

PROJECT AND PRESENTATION

YOUR TOPIC IS : #9 Northbrae, Berkeley, CA

Overview

Urban Politics is one of two required courses in SSU’s Urban Studies and Planning minor. Planning is a wonderful skill and important in all careers. Vision, organization, management and critical thinking are skills that are essential in successful plans.

Planning is an essential skill in governments, non-profit organizations and private companies. City, urban and regional planning projects are often high profile because they impact a community’s overall quality of life. Each year the American Planning Association (APA) recognizes Great Places in America. The revitalization of these facilities and infrastructure result in stronger and healthier neighborhoods and communities.

Many projects are collaborations between the public and private sectors. Public-private partnerships benefit the community by developing large and/or costly projects that are often beyond the resources of what Paul Peterson calls the “Limited City.” Local governments also collaborate with federal and state governments, particularly in developing and improving roads/rights-of-way, housing and community development projects.

Instructions

Visit the APA website, planning.org, https://storymaps.esri.com/stories/great-places-in-america/ and research the Great Place (project) you have been assigned. Evaluate the Great Place to identify at least three ways in which the project benefits the neighborhood and community, and research the demographics and local politics of the city or town where your Great Place assignment is located.

Your analysis should include:

1. An Overview

a. Population of incorporated area (demographics)

b. Population of town or urban/metro area and the nearest MSA

c. Brief history of urbanization (How did the city/town evolve?)

d. Structure of government

e. Key stakeholders and power-brokers (Mayors, Managers, Council/Commission Members, Community Activists, CEOs…)

f. Major Industries

g. 2018 Operating and Capital Budgets

h. Current political issues

1. Identify what political stakeholder(s) benefits from the project,
2. Identify the project’s benefit to the general public/community,
3. Identify non-governmental entities that benefit from the project,
4. Identify any potential problems with the project, and
5. Share your overall analysis/opinion about the project.

The assignment has two components: a research paper and 10-minute oral presentation. The research paper should contain a minimum of five pages, not including the title and reference pages. This assignment must be submitted to the appropriate folder in the D2L dropbox, in a Microsoft WORD document using the APA citation format.

Due Date: April 21, 2019 (8:00 a.m.).

The assignments of Great Places are listed. :

Visit the website to locate your assigned planning project.

YOUR TOPIC IS: #9 Northbrae, Berkeley, CA

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Click Link To See Full paper : URBAN POLITICS

Visit the APA website, planning.org, https://storymaps.esri.com/stories/great-places-in-america/ and research the Great Place (project) you have been assigned. Evaluate the Great Place to identify at least three ways in which the project benefits the neighborhood and community, and research the demographics and local politics of the city or town where your Great Place assignment is located.

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Discuss In 500 Words Or More The Relationship Between NIST And FISMA.

Cite your sources. Do not copy. Write in essay format not in bulleted, numbered or other list format.

Reply to two classmates’ posting in a paragraph of at least five sentences by asking questions, reflecting on your own experience, challenging assumptions, pointing out something new you learned, offering suggestions. You should make your initial post by Thursday evening so your classmates have an opportunity to respond before Sunday.at midnight when all three posts are due.

It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding length of your post and that you reply to two classmates in a substantive way (not ‘nice post’ or the like). Your goal is to help your colleagues write better. Do not use spinbot or other word replacement software. It usually results in nonsense and is not a good way to learn anything. Please do not use attachments unless requested.

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