Health Care Human Resource Management

Health Care Human Resource Management

Assignment 1: Healthcare Human Resource Management Overview Due Thursday 4/25/2018

Using the course readings, articles, and your personal experiences, address the role of human resource management.

Write a six to eight (6-8) page paper in which you:

  1. Determine key roles that human resource management plays in the health care field.
  2. Evaluate three to five (3-5) functions of human resource management in terms of their level of support to the health care field, and then select which one you believe is the primary function in furthering the health care field.
  3. Analyze the role of human resource management in an organization’s strategic plan.
  4. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Discuss the Senator’s background, education, beliefs, religion and previous career.

Discuss the Senator’s background, education, beliefs, religion and previous career.

Choose a Senator or congressman you would like to profile. Find online sources for information about the politician, including the official website of their campaign. Based on these sources, outline

Choose some of the bullets below to help you get started.

Discuss the Senator’s background, education, beliefs, religion and previous career.

Consider the Senator’s basic political ideology.

Electoral history.

Should cover the Senator’s position in congress, including committee and subcommittee assignments.

consider the Senator’s role/status in the national party.

Position on at least four major issues, such as immigration, the environment, energy policy, middle eastern policy, national security and the economy.

Should consider the demographics of his/her state and demonstrate how the interests of those demographic groups are reflected in the Senators voting patterns.

Consider the Senator’s voting record in Congress and rate of Absenteeism.

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Explain the various scans to be performed prior to a security audit of an IT system?

Explain the various scans to be performed prior to a security audit of an IT system?

CLASS DISCUSSIONS.

Post a detailed response of 200-250 words to each questions

  1. Explain the various scans to be performed prior to a security audit of an IT system? Please provide 6 different examples and explain how the scanning tools are used.
  2. Explain the purpose for establishing system baselines and how often should these baselines be updated?
  3. Explain in detail the elements which make up the RMF. Explain when each is utilized.
  4. Explain why continuous monitoring is necessary and how does it relate to situational awareness?
  5. Explain why a security plan is necessary and provide details of when the security plan ought to be updated and reviewed?
  6. Explain why change management and change configuration are vitally important and how would these affect the security plan?

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Discussion 4 – ISI

Discussion 4 – ISI

Research at least two articles on the topic of managerial issues of a networked organization. Write a brief synthesis and summary of the two articles. How are the topics of the two articles related? What information was relevant and why?

Your post should be 300 words long. Provide the references in your responses.

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Develop an idea for a prospective small business, and select a name for the company.

Develop an idea for a prospective small business, and select a name for the company.

Assignment 1: Creating an eCommerce Business

Due Week 4 and worth 135 points

“Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because

their founders never stop to define a workable strategy that sets them apart from their competition.” (Scarborough &

Cornwall, 2015, p. 106).

With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a

strategy that will form the foundation for a successful business.

Write a three to four (3-4) page paper in which you:

  1. Develop an idea for a prospective small business, and select a name for the company.
  2. Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
  3. Prepare a mission statement that encompasses the purpose of the business and considers its target market.
  4. Identify the ownership form for this business, taking into consideration tax implications, liability exposure,

managerial ability, and cost of formation.

  1. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

 This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer

University courses. Please take a moment to review the SWS documentation for details (more information

and an example is included in the Strayer Writing Standards left menu link).

 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the

course title, and the date. The cover page and the reference page are not included in the required

assignment page length.

The specific course learning outcomes associated with this assignment are:

 Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful

small business.

 Describe and analyze the role of creativity and innovation as a competitive advantage of a small business.

 Describe the strategic planning process and develop a strategic plan for a small business.

 Describe and analyze the necessary activities and key decisions to start a small business.

 Use technology and information resources to research issues in small business management.

 Write clearly and concisely about small business management using proper writing mechanics.

https://blackboard.strayer.edu/bbcswebdav/institution/STANDARDIZED/StrayerWritingStandards/Strayer_Writing_Standards.pdf
Points: 135 Assignment 1: Creating an eCommerce Business

Criteria Unacceptable

Below 60% F

Meets

Minimum

Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

  1. Develop an idea

for a prospective

small business, and

select a name for the

company.

Weight: 20%

Did not submit

or incompletely

developed an

idea for a

prospective

small business

and name for the

company.

Insufficiently

developed an

idea for a

prospective

small business

and name for

the company.

Partially

developed an

idea for a

prospective

small business

and name for

the company.

Satisfactorily

developed an

idea for a

prospective

small business

and name for

the company.

Thoroughly

developed an

idea for a

prospective

small business

and name for

the company.

  1. Identify its key

competitors and

summarize the

strengths and

weaknesses of one of

the competitors.

Weight: 20%

Did not submit

or incompletely

identifed its key

competitors and

summarized the

strengths and

weaknesses of

one of the

competitors.

Insufficiently

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Partially

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Satisfactorily

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Thoroughly

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

  1. Prepare a mission

statement that

encompasses the

purpose of the

business and

considers its target

market.

Weight: 20%

Did not submit

or incompletely

prepared a

mission

statement that

encompasses the

purpose of the

business and

considers its

target market.

Insufficiently

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Partially

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Satisfactorily

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Thoroughly

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

  1. Identity the

ownership form for

this business, taking

into consideration

tax implications,

liability exposure,

managerial ability,

and cost of

formation.

Weight: 25%

Did not submit

or incompletely

identified the

ownership form

for this business,

taking into

consideration

tax implications,

liability

exposure,

managerial

ability, and cost

of formation.

Insufficiently

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Partially

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Satisfactorily

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Thoroughly

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

  1. Two (2)

references outside

the textbook

Weight: 5%

No references

provided

Does not meet

the required

number of

references; all

references

poor quality

choices.

Does not meet

the required

number of

references;

some

references

poor quality

choices.

Meets number

of required

references; all

references

high quality

choices.

Exceeds

number of

required

references; all

references

high quality

choices.

  1. Clarity, writing

mechanics, and

formatting

requirements.

Weight: 10%

More than 8

errors present

7-8 errors

present

5-6 errors

present

3-4 errors

present

0-2 errors

present

The post Develop an idea for a prospective small business, and select a name for the company. appeared first on graduatepaperhelp.

 

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Analyze the necessary activities and key decisions to start a small business.

Analyze the necessary activities and key decisions to start a small business.

Assignment 1: Creating an eCommerce Business

Due Week 4 and worth 135 points

“Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because

their founders never stop to define a workable strategy that sets them apart from their competition.” (Scarborough &

Cornwall, 2015, p. 106).

With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a

strategy that will form the foundation for a successful business.

Write a three to four (3-4) page paper in which you:

  1. Develop an idea for a prospective small business, and select a name for the company.
  2. Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
  3. Prepare a mission statement that encompasses the purpose of the business and considers its target market.
  4. Identify the ownership form for this business, taking into consideration tax implications, liability exposure,

managerial ability, and cost of formation.

  1. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

 This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer

University courses. Please take a moment to review the SWS documentation for details (more information

and an example is included in the Strayer Writing Standards left menu link).

 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the

course title, and the date. The cover page and the reference page are not included in the required

assignment page length.

The specific course learning outcomes associated with this assignment are:

 Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful

small business.

 Describe and analyze the role of creativity and innovation as a competitive advantage of a small business.

 Describe the strategic planning process and develop a strategic plan for a small business.

 Describe and analyze the necessary activities and key decisions to start a small business.

 Use technology and information resources to research issues in small business management.

 Write clearly and concisely about small business management using proper writing mechanics.

https://blackboard.strayer.edu/bbcswebdav/institution/STANDARDIZED/StrayerWritingStandards/Strayer_Writing_Standards.pdf
Points: 135 Assignment 1: Creating an eCommerce Business

Criteria Unacceptable

Below 60% F

Meets

Minimum

Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

  1. Develop an idea

for a prospective

small business, and

select a name for the

company.

Weight: 20%

Did not submit

or incompletely

developed an

idea for a

prospective

small business

and name for the

company.

Insufficiently

developed an

idea for a

prospective

small business

and name for

the company.

Partially

developed an

idea for a

prospective

small business

and name for

the company.

Satisfactorily

developed an

idea for a

prospective

small business

and name for

the company.

Thoroughly

developed an

idea for a

prospective

small business

and name for

the company.

  1. Identify its key

competitors and

summarize the

strengths and

weaknesses of one of

the competitors.

Weight: 20%

Did not submit

or incompletely

identifed its key

competitors and

summarized the

strengths and

weaknesses of

one of the

competitors.

Insufficiently

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Partially

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Satisfactorily

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Thoroughly

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

  1. Prepare a mission

statement that

encompasses the

purpose of the

business and

considers its target

market.

Weight: 20%

Did not submit

or incompletely

prepared a

mission

statement that

encompasses the

purpose of the

business and

considers its

target market.

Insufficiently

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Partially

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Satisfactorily

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Thoroughly

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

  1. Identity the

ownership form for

this business, taking

into consideration

tax implications,

liability exposure,

managerial ability,

and cost of

formation.

Weight: 25%

Did not submit

or incompletely

identified the

ownership form

for this business,

taking into

consideration

tax implications,

liability

exposure,

managerial

ability, and cost

of formation.

Insufficiently

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Partially

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Satisfactorily

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Thoroughly

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

  1. Two (2)

references outside

the textbook

Weight: 5%

No references

provided

Does not meet

the required

number of

references; all

references

poor quality

choices.

Does not meet

the required

number of

references;

some

references

poor quality

choices.

Meets number

of required

references; all

references

high quality

choices.

Exceeds

number of

required

references; all

references

high quality

choices.

  1. Clarity, writing

mechanics, and

formatting

requirements.

Weight: 10%

More than 8

errors present

7-8 errors

present

5-6 errors

present

3-4 errors

present

0-2 errors

present

The post Analyze the necessary activities and key decisions to start a small business. appeared first on graduatepaperhelp.

 

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Assignment 1: Developing an eCommerce Business

Assignment 1: Developing an eCommerce Business

Due Week 4 and worth 135 points

“Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because

their founders never stop to define a workable strategy that sets them apart from their competition.” (Scarborough &

Cornwall, 2015, p. 106).

With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a

strategy that will form the foundation for a successful business.

Write a three to four (3-4) page paper in which you:

  1. Develop an idea for a prospective small business, and select a name for the company.
  2. Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
  3. Prepare a mission statement that encompasses the purpose of the business and considers its target market.
  4. Identify the ownership form for this business, taking into consideration tax implications, liability exposure,

managerial ability, and cost of formation.

  1. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

 This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer

University courses. Please take a moment to review the SWS documentation for details (more information

and an example is included in the Strayer Writing Standards left menu link).

 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the

course title, and the date. The cover page and the reference page are not included in the required

assignment page length.

The specific course learning outcomes associated with this assignment are:

 Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful

small business.

 Describe and analyze the role of creativity and innovation as a competitive advantage of a small business.

 Describe the strategic planning process and develop a strategic plan for a small business.

 Describe and analyze the necessary activities and key decisions to start a small business.

 Use technology and information resources to research issues in small business management.

 Write clearly and concisely about small business management using proper writing mechanics.

https://blackboard.strayer.edu/bbcswebdav/institution/STANDARDIZED/StrayerWritingStandards/Strayer_Writing_Standards.pdf
Points: 135 Assignment 1: Creating an eCommerce Business

Criteria Unacceptable

Below 60% F

Meets

Minimum

Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

  1. Develop an idea

for a prospective

small business, and

select a name for the

company.

Weight: 20%

Did not submit

or incompletely

developed an

idea for a

prospective

small business

and name for the

company.

Insufficiently

developed an

idea for a

prospective

small business

and name for

the company.

Partially

developed an

idea for a

prospective

small business

and name for

the company.

Satisfactorily

developed an

idea for a

prospective

small business

and name for

the company.

Thoroughly

developed an

idea for a

prospective

small business

and name for

the company.

  1. Identify its key

competitors and

summarize the

strengths and

weaknesses of one of

the competitors.

Weight: 20%

Did not submit

or incompletely

identifed its key

competitors and

summarized the

strengths and

weaknesses of

one of the

competitors.

Insufficiently

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Partially

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Satisfactorily

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

Thoroughly

identifed its

key

competitors

and

summarized

the strengths

and

weaknesses of

one of the

competitors.

  1. Prepare a mission

statement that

encompasses the

purpose of the

business and

considers its target

market.

Weight: 20%

Did not submit

or incompletely

prepared a

mission

statement that

encompasses the

purpose of the

business and

considers its

target market.

Insufficiently

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Partially

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Satisfactorily

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

Thoroughly

prepared a

mission

statement that

encompasses

the purpose of

the business

and considers

its target

market.

  1. Identity the

ownership form for

this business, taking

into consideration

tax implications,

liability exposure,

managerial ability,

and cost of

formation.

Weight: 25%

Did not submit

or incompletely

identified the

ownership form

for this business,

taking into

consideration

tax implications,

liability

exposure,

managerial

ability, and cost

of formation.

Insufficiently

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Partially

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Satisfactorily

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

Thoroughly

identified the

ownership

form for this

business,

taking into

consideration

tax

implications,

liability

exposure,

managerial

ability, and

cost of

formation.

  1. Two (2)

references outside

the textbook

Weight: 5%

No references

provided

Does not meet

the required

number of

references; all

references

poor quality

choices.

Does not meet

the required

number of

references;

some

references

poor quality

choices.

Meets number

of required

references; all

references

high quality

choices.

Exceeds

number of

required

references; all

references

high quality

choices.

  1. Clarity, writing

mechanics, and

formatting

requirements.

Weight: 10%

More than 8

errors present

7-8 errors

present

5-6 errors

present

3-4 errors

present

0-2 errors

present

The post Assignment 1: Developing an eCommerce Business appeared first on graduatepaperhelp.

 

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Effective communication to all personnels

Effective communication to all personnels

September 11, 2001

Tiff, Hannah Casey, Mohammed, Britton

Background

On September 11, 2001, 19 militants associated with the group al-Qaeda hijacked four airplanes

Two of the planes were flown into the twin towers of the World Trade Center in New York City, a

Third plane hit the Pentagon just outside Washington, D.C., and the

Fourth plane crashed in a field in Pennsylvania.

Almost 3,000 people were killed during the 9/11 terrorist attacks, which triggered major U.S. initiatives to combat terrorism and defined the presidency of George W. Bush.

People Involved

Osama bin Ladden

George W. Bush

Al Qaeda (Group)

Osama bin Laden – Gold

Power Hungry

Low self confidence

Task oriented

Doesn’t trust outsiders

Ambitious

Controlling

George W. Bush – Orange (ESTP)

Quick to act

Independent

Learns best by doing

Welcomes change and variety

Outgoing

What if this didn’t happen?

Airport security (government in your business)

How people look at middle eastern people (terrorist)

How people view flying

Crisis response after 9/11

How 9/11 Changed Flying

[youtube https://www.youtube.com/watch?v=76e7Osy5UPc?feature=oembed&w=1200&h=675]

Crisis Response- Before and After

U.S unprepared for large scale crisis

9/11 crisis response could have been better

What we do now ——–

Effective communication to all personnels

Police

Medical

Fire

Training and real life simulations

Crash courses

Field days

Unity

Working together

Same page and collaborate

Police were notified of towers ready to fall, however firefighters were not. Now all personnel are connected via radio and dispatchers

Training ahead of time for worse case scenarios. Having back up plans

Ensure unity of all rescue workers. Collaborate what is best to do and effectively.

**photo is of metro-north derailment in Bronx NYC 2013

View of Terrorism after 9/11

It is taken more seriously now, viewed as everyone is a threat

In 2017 President Donald Trump banned entry from seven majority Muslim countries (Iran, Iraq, Syria, Sudan, Libya, Yemen, and Somalia) citing national security reasons.

None of these countries were a place of terrorist but Trump assumed they were

We just assumed that these terrorists were from out of the country when a lot of them were here in the US

Racism increased for middle eastern people

(Iran, Iraq, Syria, Sudan, Libya, Yemen, and Somalia) citing national security reasons.

How people view middle eastern people today

NYPD secretly surveillanced mosques because there was no trust

Anti-Muslim hate crimes are approximately five times more frequent than they were before 2001, according to the FBI.

More reports of mosque vandalism and attacks against those believed to be Muslim surfaced.

https://digitalcommons.csbsju.edu/cgi/viewcontent.cgi?article=1068&context=psychology_pubs
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2597433
http://thesixteentypes.tumblr.com/tagged/estp

Personality Types of Famous People

Personality Profile Reveals Outgoing, Adventurous Qualities in Bush’s Character

http://theconversation.com/command-under-attack-what-weve-learned-since-9-11-about-managing-crises-64517

Personality Profile Reveals Outgoing, Adventurous Qualities in Bush’s Character

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Identify and evaluate secondary research from a variety of sources

Identify and evaluate secondary research from a variety of sources

Assignment 3: Environment Analysis, Consumer Segmentation, Market Research;

Task Description + Template + Rubric

Marks; 30%.

Word limit: 2,600 (+/- 10% = 2,340 to 2,860 words). If you find that your draft is over the word limit then move extra material into appendices. Then, in the body of the Assignment, you can briefly summarize the key points of that extra material and refer the reader to the appendix concerned for further details. Remember; Charts, Pictures, Tables and Diagrams are not included Word Count.

This assignment will help you to achieve these Unit Learning Outcomes (ULOs);

  1. Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based.
  2. Demonstrate a general understanding of marketing management tasks and of how marketing fits into the organisational environment and interacts with diverse environments.
  3. Identify and evaluate secondary research from a variety of sources. As a reflective and critical thinker, use this research information to apply marketing concepts and principles to propose ethical, creative solutions to a range of marketing related problems that arise in business contexts.
  4. Work effectively as an individual or a team member to communicate effectively whether orally or in writing.

Assessment overview

Write your report as the same group of independent consultants who worked on Assignment 2. Here, in Assignment 3 you are presenting an Environment Analysis, Consumer Segmentation and Marketing Research recommendations to your clients; the Marketing Managers of your Brand + Sub-Brand.

Assignment 3

This is a hypothetical situation. You do not need to buy your product.

You will use marketing theories and concepts appropriately.

You will find sources of information to justify the points you make.

Therefore, you will cite your References* and include a List of References as the last pages of your report. * in-text referencing

Overview of Structure

  1. Executive Summary (approx. 200 words) NOT INCLUDED IN WORD COUNT

a. the report’s major purpose,

b. the analytical processes used,

c. the findings, and

d. Your recommendations.

  1. Table of Contents
  2. Introduction (approx. 150 words) Three parts are required here: –

a. The authorization and purpose of the report tells the reader who it was who commissioned the work and why it is being produced.

b. Limitations you encountered in relation to data collection, availability or access to information and information that might be confidential in nature.

c. The scope of the report summarizes what the report covers, how information will be presented, where the information comes from and how it was gathered.

Section 1: The marketplace and influencing factors (approx. 1,000 words)

In this section you will be considering the marketing environment in which the company operates, and you will analyse the factors which might influence the Brand + Sub-Brand.

The Micro-environment; (SIP-CCC; these players are often called “stakeholders”.)

  1. What industry are we in? (approx. 400 words) (Refer to Tutorials 4 & 7 (finding data) and Lecture 3.)

At the beginning of any business report, state the scope of the report, before presenting the analysis.

· Identify the industry within which the company and the Brand + Sub-Brand compete.

· Include an illustration of how the company and Brand + Sub-Brand fits within the industry; for example, include a tree diagram.

  1. Competitors Analysis (“C” for Competitors in SIP-CCC) (approx. 200 words) (Refer to Lecture 3.)

Identify at least two key competitors from the Strategic Group and include a Product Comparison Table of the type shown below:-

#

P

Our Brand + Sub-Brand

Strategic Group Competitor 1

Strategic Group Competitor 2

Brand + Sub-Brand

Brand Positioning

Product Specifications

Place

Price

Promotion

Advantages & Disadv c/w our Brand and Sub-Brand

Other factors important to prospective buyers

Data was current as of (insert date/s).

Sources; (insert sources).

(Hint; you should expect to see that the Marketing Mix 4Ps for the competitors are very similar to those for your Brand + Sub-Brand. This will demonstrate that these competitors are indeed in your Strategic Group, because they will have the same or similar strategies to our Brand + Sub-Brand. Therefore, also try to identify those things that differentiate the competitors.)

  1. Analysis of other Micro-Environment players (approx. 150 words) (Refer to Lecture 3 slides.) (“S, I, P and C for Company” in SIP-CCC).

Identify one key player of importance to your product. This will be from amongst Suppliers, Intermediaries, the Publics or internal Company factors. You will;

· Describe them and outline the role they play in relation to your company/ Brand + Sub-brand.

· Describe how they work with your company/ Brand + Sub-brand.

· Identify the key risks if the relationship between your company/ Brand + Sub-brand and this player broke down.

· Identify a way this player could be leveraged to provide your company/ Brand + Sub-brand with an additional opportunity.

  1. The Macro-environment; Other environmental factors influencing the company (approx. 250 words*) (Refer to Lecture 3.)

DENT-PC; provide an analysis of the three* macro-environment factors which you consider to be the most important ones impacting upon your Brand + Sub-Brand. You need to cover the following:

· Describe any recent trends in these three areas that might impact your company/Brand and Sub-Brand.

· Identify risks and opportunities these trends present for your Brand + Sub-brand.

· Recommend changes in strategy that counter the risks and take advantage of the opportunities presented by these trends.

· Include a Table of the type presented in Lecture 3 slide 15.

· *” three” means three out of D, E, N, T, P, and C. WITHIN each of these three you might mention several trends; for example, within “E” for Economic there might be several relevant factors; such as growing employment = more potential customers and rising discretionary income = ability to spend more on your product category and/or spend more on more expensive alternatives within your category

Section 2 Consumer segmentation (approx. 400 words)

Refer to Lecture 4 and Tutorials 4 and 7.

In this section, you will present your consumer segmentation analysis – how the consumers could be split into smaller segments for the purposes of marketing. This will NOT be what the company is doing now – it will be YOUR consumer segmentation analysis.

In your report, you will provide the following information:

· You will select ONE-only segmentation base and at least three profile elements that you believe will be important things to know about the current and potential consumers in this product category.

· Explain why you have chosen these bases and profile elements. Why are they useful for this particular product category? Justify using the Criteria (Lecture 4 slides.)

· ONE Table,

· ONE Segmentation base,

· At least THREE Segments and THREE Profiling elements

· Include a Segmentation table containing at least three segments

and at least three profiling elements. For example, at least;

Segments

Profiling element 1

Profiling element 2

Profiling element 3

Segment 1

Segment 2

Segment 3

Section 3 Assess the attractiveness of each consumer segment (approx. 300 words)

You will assess the attractiveness of each consumer segment for your Brand + Sub-Brand. “Attractiveness” refers to the likelihood that a consumer segment will provide profitable sales for your Brand + Sub-Brand. You will be measuring “How attractive is the segment as a market for the Brand-and-Sub-brand?” – This is where you apply the Three Criteria – see below and Lecture 4 slides.

· NOT “How attractive (as a product to buy) is the Brand-and-Sub-brand from the point-of-view of the consumers in this segment?”

Attractiveness is based upon the three factors;

  1. Size and growth – a large, fast-growing, low-margin segment might be a good match to a strong brand with abundant resources that can afford to target a low margin segment. On the other hand, a small brand with limited resources and the need to make profits in the short term would be better-matched with a smaller, high-margin segment.
  2. Structural attractiveness – Can we communicate with the consumers in this segment and deliver the product to them? Does this segment already have strong, entrenched competitors?
  3. The degree to which the segment matches the Brand + Sub-Brand’s resources and objectives – Does the brand have substantial resources and very high sales and share objectives? If so then big, fast-growing segments would be a good match. Or is it vice-versa?

Section 4 Recommendations for additional research (approx. 500 words)

Refer to Lecture 5 and Tutorial 8.

After reviewing the information you collected in section 2, you will decide on what additional information you would like to know to fill gaps in your knowledge about consumers.

What key questions do want answered:

· What information do you want to find out? What are the 3 – 4 key questions you most want to answer.

· How would this information help you to make decisions regarding marketing strategy. Be specific in describing these decisions and explaining how this information would help with the decision-making.

How would go about gathering information for ONE of your key questions using marketing research techniques.

· Propose one research methodology that you could use to gather this information. MUST be Primary Research (that is, research to gather new data to answer your question).

· Explain why this research methodology will get you the information you need. You can choose any Primary research method you like but you must justify your choice with relevant references.

· Explain the main advantages and disadvantages of your proposed methodology.

· Research design; Describe research method specifics such as questionnaire design, focus group assemblage and conduct, sample size, sampling method and/or other specifics.

Conclusion (approx. 150 words)

Concisely summarize all four sections of the report. Then write a section which answers these questions: –

  1. What do the findings mean?
  2. Was the purpose of the report fulfilled?
  3. Have the specified sources of information been used?
  4. Have the areas stated been adequately tackled?

Recommendations (100 words) You will include here a brief summary of your recommended actions. In this Report your recommendations will be about your suggested strategies from your analysis of the Marketing Environment, Consumer Segment Attractiveness and Marketing Research.

Referencing – You will be penalized (marks reduced) if you do not provide references. You need to provide both citations (in-text references) and List of References.

For your Group as a whole, you should aim to reference a MINIMUM* of at least 2 Academic References and at least 15 Business References for Credit grade – see Rubric > more than 30 to get top marks for Referencing. References will be about your industry, product category, your brand and sub brand and the competitors, the marketing environment and marketing research including recent trends and consumer behavior.

· “Where to get information” – refer to Tutorials 4 and 7.

· “How to reference” – refer to Tutorial 4.

· How to Demonstrate the Application of Theory – Refer to Tutorial 5.

Handy Hint worth 15 easy marks; arrange for one member of your Group to review the final draft of the Assignment against the Rubric and check off that all sections have been completed. In particular; Conclusion (5 marks) for including the four components. Likewise, Presentation, Format and Attention to detail (5 marks) and Referencing (5 marks) for extensive in-text citation plus List of References.

D and HD assignments will also include substantial amounts of Data – How to present data.

· Charts and tables and other data visualisation methods make it much easier to effectively communicate numerical data.

· Data is much more meaningful when a trend over an extended time period is presented. Preferably three or up to five years of data is preferred.

· You need to include the source reference, and the terms and units and time period of the data. For example, terms could be 000’s or millions, units could be Australian dollars or square metres or tonnes, and time period could be a particular calendar-year or financial-year or some other time period.

· Data needs to be consistently presented throughout your report. For example, if in one part of the report you state that ABC holds 6.5% market share then it is absolutely essential that anywhere else in the report where you mention ABC’s share you must use the same number; 6.5%.

· Pricing data from retail outlets; Always state the name and location of the store, and the date of purchase or data collection.

· Comparison data; If comparing prices, make sure that the prices are presented for the same package size, or in standard units (e.g. cents per millilitre), in the same terms (litres, tonnes etc.) or as an Index where your brand = 100.

Page 1 of 10

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How to get higher grades; See what you have to do better, and what extra things you have to do to get higher grades. White-on-Blue = extra to get a Credit over a Pass, Grey BOLD = extra to get a D compared with a C, Yellow BOLD Italic underlined = extra to get an HD compared with a D

Criteria

Fail

Pass

50-59%

Credit

60-69%

Distinction

70-79%

High Distinction

80-100%

Executive Summary (5%)

Not all elements included.

Passable summary of the report’s major purpose, the analytical processes, the findings and the recommendations.

Adequate summary of the report’s major purpose, the analytical processes, the findings and the recommendations.

Reasonably comprehensive and concise summary of the report’s major purpose, the analytical processes, the findings and the recommendations.

Comprehensive and concise summary of the report’s major purpose, the analytical processes, the findings and the recommendations.

Introduction (5%)

Purpose missing or unclear. Scope unclear or absent.

Purpose stated but lacks clarity, Scope indicated; elements missing or lack clarity.

Purpose clearly stated. Scope clearly stated.

Purpose and scope clearly stated with professional level of detail

Authorization included. Purpose clearly stated. Scope clearly stated with specific detail appropriate to this report. Limitations included.

Environmental analysis

(25%)

Did not provide description of most environ-mental aspects. Aspects missing or inaccurate/inadequate description

Basic description of most environmental trends that impact the company (Must include all four areas; the industry, key competitors, other players in the marketplace and other factors that impact the company).

Clear and relevant description of environmental trends that impact the company. (Must include all four areas; the industry, key competitors (at least two), trends in micro- and macro-environment that impact the company).

Clear and relevant description of macro-environmental trends that impact the company. Recommends strategy changes in response to trends.

Predicts competitors’ future strategies, assessment of threat, recommends strategies in response.

Micro-environment player; key risks if relationship with player breaks down, identifies way this player could be leveraged

Substantial amounts of Data – see pg. 6

Clear, relevant and insightful description of environmental trends. At least three competitors; Sophisticated analysis of predicted competitor strategies and threats, recommends strategies in response showing insightful understanding of marketing strategy, supported by data.

Micro-environment player; key risks if relationship with player breaks down, identifies way this player could be leveraged

Substantial amounts of Data, presented in correct form, demonstrates sophisticated insightful selection of, and analysis of the most important environmental trends.

Strategic recommendations flow logically from the foregoing analysis; we judge them very likely to succeed.

Consumer segmentation

(25%)

Did not meet criteria.

Basic description of characteristics of consumer base, characteristics are useful for the product category and how the consumer base could be divided into segments.

At least two segments listed.

Profiles demonstrate attempt to define purchase behaviours and preferences of each segment.

Some analysis of Segment Attractiveness.

Demonstrates application of consumer segmentation theory to identify characteristics of consumer base, usefulness of characteristics to product category and how the consumer base could be divided into segments.

At least three segments listed.

At least three Profile elements demonstrate attempt to define purchase behaviours and preferences of each segment.

Segment Attractiveness assessed according to the Three Segment Attractiveness Criteria.

Demonstrates application of relevant consumer segmentation theory to identify characteristics of a consumer base, why the characteristics are useful for the selected product category and how the consumer base could be divided into segments.

Justification of choice of segmentation base uses criteria.

Three to five segments listed.

Three or four Profile elements show that the purchase behaviours and preferences of each segment are clearly defined.

Segment Attractiveness assessed by rigourous application of the Three Segment Attractiveness Criteria, presenting the results of extensive secondary research in a Table.

Demonstrates insightful application of relevant consumer segmentation theory to identify characteristics of a consumer base, why the characteristics are useful for the selected product category and how the consumer base could be divided into segments.

Justification of choice of segmentation base uses the Criteria in a manner that shows a sophisticated understanding of segmentation supported by cited data.

Four or five segments listed.

Four or five Profile elements professionally define the purchase behaviours and preferences of each segment in a believable way making clear what strategies will be successful in appealing to each, supported by data. Segment Attractiveness assessed by rigorous application of the Three Segment Attractiveness Criteria, presenting the results of extensive secondary research in a Table. Additional attractiveness concerns are also discussed showing a sophisticated synthesis of factors leading to a comprehensive assessment of Attractiveness.

Market

research

(25%)

Did not meet criteria.

Proposes additional research that could help inform marketing strategy.

Provides clear recommendations for additional research that could help inform marketing strategy.

Recommendations broadly justified.

Research methodology to gather information is recommended.

Provides clear and relevant recommendations for additional research. Makes clear how this information would help marketing managers make specifically-described decisions regarding marketing strategy.

Recommendations are justified.

Research methodology to gather information is recommended.

Main advantages and disadvantages of the proposed methodology are explained.

Research design; some description of research method specifics such as questionnaire design, focus group assemblage and conduct, sample size, sampling method and/or other specifics.

Clearly defined, relevant, professionally formulated recommendations for additional research. Makes clear how this information would help marketing managers to make specifically-described decisions regarding marketing strategy.

Recommendations are justified, making a clear link between the research proposed and the decisions to be made.

Research methodology to gather information is recommended.

Analysis of possible advantages and disadvantages of proposed methodology explained. Justification for preferred option included.

Research design; Integrated and comprehensive description of research method specifics such as questionnaire design, focus group assemblage and conduct, sample size, sampling method and/or other specifics.

Conclusion and Recommendations (5%)

Did not meet criterion.

Adequate summary of most aspects of all four sections of the report. Aspects of all four of the following questions are answered to some extent; What do the findings mean? Was the purpose of the report fulfilled? Were the specified sources of information used? Have the areas stated been adequately tackled?

Recommendations included.

Effective summary of all four sections of the report. All four of the following questions are answered reasonably comprehensively; What do the findings mean? Was the purpose of the report fulfilled? Were the specified sources of information used? Have the areas stated been adequately tackled?

Recommendations included are drawn from suggested strategies from analysis of the Marketing Environment and Marketing Research.

Comprehensive summary of all four sections of the report. All aspects of all four of the following questions are answered; What do the findings mean? Was the purpose of the report fulfilled? Were the specified sources of information used? Have the areas stated been adequately tackled?

All Key recommendations are included. They are your suggested strategies from your analysis of the Marketing Environment and Marketing Research.

Concisely and comprehensively summarises all four sections of the report. The following questions are answered; What do the findings mean? Was the purpose of the report fulfilled? Were the specified sources of information used? Have the areas stated been adequately tackled?

All Key recommendations are included. They are your suggested strategies from your analysis of the Marketing Environment, Consumer Segmentation and Marketing Research. The recommendations flow logically from the foregoing, are persuasively presented and are judged very likely to succeed.

Presentation, format & attention to detail

(5%)

Did not meet criterion.

Report is reasonably well organised.

Acceptable standard of attention to detail (grammar, spelling, expression).

Report is well organised and clearly communicates ideas.

Good standard of attention to detail (grammar, spelling, expression).

Organisation controls and enhances message. Communicates ideas effectively.

High standard of attention to detail (grammar, spelling, expression).

Professional aesthetic and organization act to control and enhance the reader’s understanding of the content. Communicates ideas effectively.

Excellent attention to detail (grammar, spelling, expression).

Referencing

(5%)

Did not meet criterion.

Harvard style referencing evident in the report, minor errors and inconsistencies evident.

At least 10 References cited.

Harvard style referencing applied consistently throughout the report, with minor slips evident. At least 2 Academic References and at least 15 Business References.

Correct referencing for Harvard style applied throughout the report.

At least 2 Academic References and More than 20 Business References cited

Perfect Harvard style applied throughout the whole report

At least 3 Academic References and More than 30 Business References cited

MKT10007 Assignment 3 Template + Rubric S1,18.docx

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