Discuss both the positive and negative sides of digital marketing.

As profit-pinched health care organizations look for cost-effective means to draw in business, they are marketing where the patients are — online and on mobile devices. Review the following article:

Pierret, J. (2017). Healthcare marketing: 3 ways digital and traditional marketing work together. Retrieved from https://blog.reachlocal.com/author/jason-pierret

Discuss the various platforms of digital marketing and how they can be use in health care marketing. Discuss both the positive and negative sides of digital marketing. Traditional and digital marketing will appeal to different subgroups of people; explain which marketing methods will appeal to whom.

*ALSO, MUST RESPOND TO 3 CLASSMATES UPON COMPLETION, THE PRICE IS ALREADY INCLUDED

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Findings And major Points.

Please read the post carefully in the attached link bellow: THEN:

1. Write 10 main points/key findings from the article. ( full sentences )
2. Be sure to use proper grammar and spelling.
3. you writing should be CLEAR to understand.

DUE IN 7 HOURS.

LINK TO THE POST:

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International business law

We have decided to choose Hennes & Mauritz (H&M), a Swedish multinational clothing and distribution company, for this project.

Present in 62 countries with more than 4,500 stores and employing approximately 132,000 people in 2015, H&M is the world’s second largest clothing distributor, just behind Inditex (Zara’s parent company). With an estimated turnover of 150 billion Swedish kroner or 17 billion euros (2013).

“Inter-brand cooperation has become a common practice in marketing” – Brand alliances: what benefit for partner brands? – Jean-Jack Cegarra and Géraldine Michel

In addition to selling its own collections, the brand also offers its customers temporary collections designed in collaboration with internationally renowned designers such as Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli, Versace.

Each brand is run by a responsible person and has local business organizations. At the central level, there are a number of joint group functions that support each brand in order to reap the benefits of these common spaces, so that each brand and country work in a targeted manner according to central policies and guidelines.

The Executive Director, appointed by the Board of Directors, is responsible for the day-to-day management of the H & M Group and appoints the members of the management team, which consists of the Chief Executive Officer and ten other individuals, including six women. The management team is made up of those responsible for finance, production, sustainability, expansion, communications, human resources, business development and logistics, as well as the person responsible for the H & M brand and the new business ( which includes the other COS brands, & Other Stories, Monki, Weekday, Cheap Monday, H & M Home, ARKET and Afound). The other functions of the joint group are appointed by the CFO.

H&M has other subsidiaries around the world

With eight brands and stores in 69 markets of which 43 markets with online, the H&M group has a strong global presence.

H&M stores are present internationally, as shown by the 2017 annual report. We can see that the head offices of each store are present throughout the world

H&M are therefore not only domiciled in France. Indeed, according to the law, “The company in the host country is not subject to the regulations of the foreign country, but only to tax”, H&M must be domiciled in the country where one of its stores is located in order for it to be regulated for tax purposes in the host country.

H&M therefore uses mass marketing to reach its customers. Indeed, they offer a wide range of clothing that appeals to a large part of the population.

The Swedish fashion brand devotes 3.5% of its turnover to communication. Its main strategy is to use co-branding. By associating its name with that of a celebrity, the brand strengthens its image with its customers. H&M uses different means of communication, mainly the “mass media”:

The display is the most used media by the brand. Its poster campaigns are simple, they consist in highlighting only the garment at an attractive price on a neutral background.

With regard to its policy, H&M adopts an ecological policy. The products are manufactured responsibly, each garment bears a green label that expresses an additional action. They are growing, every year we produce more and more.

H&M has also been involved in a recycling operation since 2013, offering its customers vouchers if they bring back clothes they no longer use to the store, whether they bought them from H&M or not. Since 2015, they have recovered more than one million kilos in France, for a total of 13 million.

This company therefore has a policy of social and environmental responsibility. In Sweden, we have known for decades that society must limit its impact.

The second reason is the offer. Resources are not infinite, neither energy nor raw materials. H&M is committed to reducing its electricity consumption by 20% between 2007 and 2020. By then, 100% of the electricity they will use will have to come from renewable energy sources. As far as materials are concerned, they want 100% of cotton to be eco-responsible by 2020, Better Cotton cotton, which improves farmers’ working conditions, and recycled cotton.

Finally, customers are becoming more and more demanding. We see that there is a real public interest in these issues and that it is important for them to show everything they do.

I)

H&M is a company with a worldwide presence.

In this section, we consider H&M as a buyer and not as a seller.

H&M first recovers the raw materials in Morocco, for example, and then exports them to Asia, where they are assembled.

However, current manufacturing in Ethiopia represents half the price of a garment made in China in 2011 but

“China cannot be raised to the same level as the usual subcontracting countries such as Tunisia, Morocco or Turkey” – Globalisation against competition in textiles and clothing – Benoît Boussemart and Alain Roncin

The fact that H&M buys some of their products in closer countries allows transport costs and delivery times to be reduced.

All these problems are part of this buyer’s daily life.

“For honest people, word is a contract”

Italian proverb; The dictionary of Italian sentences and proverbs (1892). Only in this environment, it would be better to write the contracts so that there are no problems with delivery.

.

This is why H&M has points to sign in the contracts, points to put forward in order to protect itself in the event of a dispute over the goods.

When the contract is formed, there are 2 parties: the offer (the buyer) and the acceptance of the contract (the seller). As a buyer, H&M must comply with certain rules, including that any offer must be firm and that the offeror undertakes to maintain it in force for a specified period of time.

If H&M wishes to terminate a contract, it must notify the other party and return the goods.

In addition, H&M must exercise caution when transporting raw materials, as losses can be significant when arriving from neighbouring countries. This is why in contracts are signed from the moment the product belongs to the buyer. This one is divided into 3 parts: Before delivery, during transport/inspection and after delivery. It is up to H&M to determine this when the contract is signed.

Transportation accounts for about 6% of greenhouse gas emissions over the life cycle of a garment. By choosing the right modes of transport, H&M can further reduce this impact. The company uses ships and trains to transport more than 90% of its products from its suppliers to its warehouses. H&M also sets standards to encourage the transport companies it uses to make more environmentally friendly decisions.

H&M must therefore review all contracts before signing them and must include certain clauses. Indeed, the delivery times of the raw materials that the purchased company must be within a well defined period in order to have time to retract if necessary (because, as we have seen above, H&M can terminate the contract), in order to be able to manage the stocks.

In addition, the number of items purchased must be very accurate, although H&M has purchased in large quantities, verification is essential to give its approval. We advise H&M to pay for the raw materials in several installments, i.e. to separate the purchase. A sum will then be paid upon signature as a “guarantee” once the goods have been received and accepted, the total amount will be paid to the seller.

References :

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Appeals And Procedures

In order to participate fully in this discussion, examine Florida v. Jardines: SCOTUS Blog. Then, reflect on how the appeals process worked in this case. How was the procedure in this case applied? What is your opinion on the outcome?

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