Assignment 2

Assignment 2

English Composition I

Directions:

Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Your response should be a maximum of two (2) double-spaced pages. Refer to the “Assignment Format” page for specific format requirements.

You are required to write a descriptive paragraph for this assignment for a total of 100 points. You may choose any person you have known personally or any place that was important in your life as your topic. However, you must demonstrate mastery of the following in your paragraph. Therefore, the depth (length) of your paragraph must be sufficient to demonstrate these concepts.

a. Topic Sentence – Be sure this is a general statement that states the person, place, or thing you will describe. Highlight this sentence in aqua blue. (10 points)

b. Body Sentences – Be sure to select ideas and write sentences that appeal to the senses (sight, sound, smell, taste, and/or touch) and that are definitely related to the topic sentence. The quality and relationship of these sentences will be evaluated. (10 points)

c. Coherence: Be sure that you organize your paragraph in the best way possible. A coherent paragraph is clear, logical, and readable.

(1) Order: Select the best order for your paragraph (time, space, or importance). Select transitions for your paragraph that demonstrate your understanding of the order. At a minimum, you must use three (3) transitions to demonstrate your understanding of this concept. Highlight these transitions in yellow. (15 points)

(2) Related Sentences: Be sure to repeat words and ideas; use synonyms and substitutions to demonstrate your understanding of this concept. Highlight these related words or sentence parts in gray. (15 points)

d. Sentence Structure: In your paragraph, demonstrate your understanding of the following sentence structures. You must demonstrate at least one (1) of EACH of the following structures. Highlight these in green. (5 points each, for a possible total of 20 points)

(1) Coordinating conjunction

(2) Semicolon

(3) Conjunctive adverb

(4) Subordinate clause followed by an independent clause

e. Concluding Sentence: Be sure to complete your paragraph with a well-written concluding sentence. (15 points)

f. Mechanics and Grammar – Be sure that you complete the final step of the writing process: proofreading. Your paragraph should be free from sentence construction errors and should be spell-checked. (15 points)

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Research Project Research Project Title Partner Organisation (if applicable)

Research Project Research Project Title Partner Organisation (if applicable) Brief description of what you are testing, or what you are seeking to find This section might begin with a 2-4-sentence description of the ‘problem space,’ or the research context you are investigating. The section should conclude with 1 sentence stating what you are trying to find out. Relevant literature (insert bibliography) This section should have approximately 6-15 references to previous material in it. As you have read in topic two of the study guide, the literature review should: • Discuss a research context, • Highlight the results previous research in the space • Reference relevant business theory that underpins research in your chosen space (i.e. the resource-based theory of the firm, for example). Primary Research Question(s) It would also be suitable to substitute ‘research aims’ for research questions Secondary Research Question(s) Describe your research design (qualitative, quantitative, mixed; stages; variables tested) Describe your sample Research Tool(s) Describe how you will analyse your data Ethical considerations

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Research Paper 2 Due date: 21 September 2015 Value: 30% Objectives The cou

Research Paper 2 Due date: 21 September 2015 Value: 30% Objectives The course objectives met by this assignment include: • Course specifications are available online from the USQ website http://www.usq.edu.au/course/specification/ . Always check the website for the latest version. Background This assessment item covers the chapters 5-8 of your textbook. In the previous assessment item you selected an organisation, and provided information on the current security state and made suggestions of improvements to their security. Use this organisation for this assessment item as well. Depending on the size of the organisation (small, medium, large) you are asked to assist in developing a security program. Reflect on the current roles and titles of the security personnel and make suggestions of improvements. Provide a plan to make these changes incorporating training requirements. Determine if the organisation uses any ISO security standards and provide reasoning which security model would be more suitable. Determine the suitability of certification. Justify by using threat identification and provide risk assessment for this organisation. As in the previous assessment item, please make sure NOT to divulge any sensitive information. If you are working for an organisation, use the internet to determine what information is available to the public. To protect security of the organisation, you are requested to invent the current security situation of this organisation. This will allow you to create a scenario that you can then use to apply your knowledge of the course material. Write a report in accordance to the recommendations of the links on the study desk. The word-count limit for the introduction, body and conclusion of this report is set at about 3000 words. Use five (5) or more resources for your citing and referencing in Harvard style. Submission requirements • Submit your word document through your study desk – a link will be available on the study desk. Marking criteria for research paper 2 – CIS8018 Student name: ___________________________ Student number: ____________________ Marks Structured development of report Logical flow leading the reader from start to finish on a clear path of addressing the assessment requirements; clear identification and description of current state; clearly leading into the solutions; application of correct report format. Excellent meets all the requires for this objective 21-30 Good work – minor issue 11-20 Requires more work 5-10 Very poor effort 0-5 Comment: /30 Depth of research/ critical reflection Reason to support findings: showing depth of understanding critical security issues of an organisation; being able to reason for the most suitable security model, training, roles to address these issues; showed depth of understanding threat identifications, ISO, model, etc. (chapter 1-4 concepts); selections of addition journal articles specifically address and support. Excellent meets all the requires for this objective 21-30 Good work – minor issue 11-20 Requires more work 5-10 Very poor effort 0-5 Comment: /30 Understanding of key ideas and concepts Understood the course material; able to identify key ideas and concept within a real life scenario of issues; able to explain an issue with the use of key ideas and concepts; able to relate own experience to course material and issue by introducing own perspective Excellent meets all the requires for this objective 21-30 Good work – minor issue 11-20 Requires more work 5-10 Very poor effort 0-5 Comment: /30 Evidence of support Citing and referencing: Correct within text Harvard citing; correct Harvard referencing; used more than five (5) sources (book, journal article, report, news article on the internet) in addition to the course text book. Excellent meets all the requires for this objective 9-10 Good work – minor issue 7-8 Requires more work 4-6 Very poor effort 0-3 Comment: /10 Total /100 General Comments:

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Essentials of marketing management

Essentials of marketing management

Learning Topic

Digital Marketing

With advances in communication and the growth of internet services, digital marketing has become an important component in the marketing effort of most companies. Digital marketing involves the application of marketing strategies and technologies using electronic media, such as computers and smartphones. Digital marketers capitalize on digital technologies to differentiate their products and services from competing offers (Gaikwad & Kate, 2016).

Online retail sales have exploded, as internet retailers, such as Amazon, provide informative, convenient, and personalized experiences. By saving on overhead costs associated with brick-and-mortar stores, inventory, and staff, these retailers can offer competitive prices and can profitably sell low-volume merchandise to their niche markets. While customers scan websites searching for the lowest prices, online retailers compete to offer the customer a top-caliber online experience, delivery, and handling of customer complaints and issues. E-commerce allows customers to connect and interact with the brand of their choice. Accordingly, customer service is crucial to the success of these retailers. In addition, B2B commerce is increasingly being conducted online, profoundly changing the supplier-customer relationship (Kotler & Keller, 2015).

Digital marketers provide their customers with an individualized buying experience, a wide selection of products, and substantial information to help them research and evaluate these products. However, it is easy for customers to visit another website at any time with the click of a button. For this reason, digital marketers aim to not only attract customers, but to encourage them to stay on their websites, explore, and buy from them. A website’s stickiness—the amount of time that a potential customer spends on the site—can be used as an evaluative measure (Marshall & Johnston, 2011).

Anderson (2006) states that innovations in e-commerce and search engine technologies enhance the efficiency of online retail by encouraging the entry of even more innovative products. This process creates a long tail of niches while simultaneously decreasing the market share of blockbuster products. Anderson argues that internet innovations reduce the marginal cost of products by allowing online retailers to focus on previously ignored long-tail products. According to Anderson, in a world of scarcity, the “curse of the traditional retail” is the obligation to find local customers (p. 17). Traditional retailers typically carry only products that generate profitable demand. They are constrained by their space and retail areas and thus prioritize their stocked products according to demand. By contrast, online retailers exist in a world of abundance, with infinite shelf space and cheap distribution costs. This advantage allows them to carry a substantial number of niches, which collectively represent a large share of their business and may rival their blockbuster products.

As examples, Anderson (2006) refers to the online book and music sales of Amazon and other online retailers, where selection is virtually unlimited and delivery is cheap. He adds that the market share of niches is increasing, and the cost to customers is decreasing. These shifts are influenced by technological innovations in search engines as well as recommendation and ranking tools, which effectively drive “demand down the tail” (p. 53). Anderson also argues that three forces underlie long-tail economics: democratization of production tools, democratization of distribution tools, and connecting supply and demand.

Resources

· Management, Strategies, Tools, and Practices in eMarketing

· E-Marketing: A Modern Approach of Business at the Door of Consumer

References

Anderson, C. (2006). The long tail: Why the future of business is selling less of more. New York, NY: Hyperion.

Gaikwad, J. M., & Kate, P. (2016, September). eMarketing: A modern approach of business at the door of consumer. International Journal of Research in Commerce & Management, 7(9), 56–61.

Kotler, P., & Keller, K. L. (2015). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson.

Marshall, G. W., & Johnston, M. W. (2011). Essentials of marketing management. New York, NY: McGraw-Hill.

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Value Proposition

Value Proposition

Based on your research of consumer needs in our main markets, describe your value proposition, or the benefits that ACME and its potential new product would provide to customers(2 pages). Remember, a value proposition is essentially the promise that is made to the customer. Also provide a half-page recommendation to ACME on whether or not to manufacture that product.

Support your work with the course readings(attached), scholarly sources, and reliable non-scholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases, such as Hoover’s. All sources need to be cited using APA formatting, both within the text and in the reference list. The value proposition should be organized using headings and subheadings to improve its readability.

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Evaluate published nursing research for credibility and significance related to evidence-based practice

Evaluate published nursing research for credibility and significance related to evidence-based practice

This assignment enables the student to meet the following Course Outcomes.

CO1: Examine the sources of evidence that contribute to professional nursing practice. (PO 7)

CO2: Apply research principles to the interpretation of the content of published research studies. (POs 4 & 8)

CO4: Evaluate published nursing research for credibility and significance related to evidence-based practice. (POs 4, 8)

CO5: Recognize the role of research findings in evidence-based practice. (POs 7 & 8)

Due Date

Submit the completed RRL Worksheet by Sunday, 11:59 p.m. MT at the end of Week 6.

Points

This assignment is worth 200 points.

Assignment Directions:

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Examine the sources of evidence that contribute to professional nursing practice.

Examine the sources of evidence that contribute to professional nursing practice.

This assignment enables the student to meet the following Course Outcomes.

CO1: Examine the sources of evidence that contribute to professional nursing practice. (PO 7)

CO2: Apply research principles to the interpretation of the content of published research studies. (POs 4 & 8)

CO4: Evaluate published nursing research for credibility and significance related to evidence-based practice. (POs 4, 8)

CO5: Recognize the role of research findings in evidence-based practice. (POs 7 & 8)

Due Date

Submit the completed RRL Worksheet by Sunday, 11:59 p.m. MT at the end of Week 6.

Points

This assignment is worth 200 points.

Assignment Directions:

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· What is the importance of these concepts to the professional discipline?

· What is the importance of these concepts to the professional discipline?

Reflections on Course Concepts

Task: Reply to this topic

Given the readings and assignments in the course:

· Identify and briefly discuss two concepts in this course that you believe will be most applicable to the professional discipline you will enter upon completion of your degree program.

· What is the importance of these concepts to the professional discipline?

· How will you use these concepts in your future career?

Optional: Offer feedback on how the course and/or facilitation of the course can be improved.

Reflection is a mental process that challenges you to use critical thinking to examine the course information, analyze it carefully, make connections with previous knowledge and experience, and draw conclusions based on the resulting ideas. A well-cultivated critical thinker raises vital questions and problems, formulating them clearly and precisely; gathers and assesses relevant information, using abstract ideas to interpret it effectively; comes to well-reasoned conclusions and solutions, testing them against relevant criteria and standards; thinks open-mindedly within alternative systems of thought, recognizing and assessing, as need be, their assumptions, implications, and practical consequences; and communicates effectively with others in figuring out solutions to complex problems. (Paul & Elder, 2008)

In order to earn maximum credit, the comment should be more than your opinion, and more than a quick “off the top of your head” response. Be sure to support your statements, cite sources properly, cite within the text of your comments, and list your reference(s). The response must be a minimum of 250 words.

Paul, R. & Elder, L. (February 2008). The miniature guide to critical thinking concepts and tools. Foundation for Critical Thinking Press

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Assessment 3 Description: Extending from assignment 2, write a 1200 word paper

Assessment 3 Description: Extending from assignment 2, write a 1200 word paper that briefly critiques a global issue where shared responsibility for the common good is not being realised (approx. 300 words) and then, propose ways to address this challenge (approx. 900 words). (NB: Emphasis is on your proposed ways to address the challenge because some of the critique will have been covered in assignment 2.) Demonstrate a good understanding, especially of principles of CST including the Common Good and human dignity, and explain how advocacy and community engagement contribute to your solution. Harvard referencing required and is a must. Due date: Weighting: Length and/or format: January 24, 5pm 50% 1200 words Purpose: To demonstrate your ability to apply your knowledge and understanding of principles of human dignity, advocacy, and community engagement to potential ways to address the challenge of realising the common good in a global context.

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