Case Study On Emerging Threats And Countermeasures

Case Study On Emerging Threats And Countermeasures

Case study on Real time scenarios on Security data breach and security threat which concentrate on topic of separation and depth.

Paper has to be submitted in APA format , 10 pages long including Conclusion, no plagiarism. Include Reference in separate Page. Total minimum 11 page paper .

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International Strategic Management

International Strategic Management

GLIB4192 International Strategy Management

Spring 2018 Exam 2 March 8th, 8:00 pm

GLIB4192 – International Strategy Management

Exam 2

March 8th, 8:00 pm

Instructor: Hadi Farhangi

NOTES:

  1. Open book, notes, homework, and additional exercise.
  2. Internet is NOT allowed unless asked in a question.
  3. Write all your answers on file with red.
  4. The test is worth 125 points.
  5. Cheating will result in grade 0 for the exam.
  6. You are required to read and sign the Honor Code below:

I have neither given nor received aid on this examination,

nor have I concealed any violation of the Honor Code.

Name (print) _________________________

Student ID ___________________________

Initials, date: _______________________

Q1. Find one example of institutional transition in developed countries. Discuss its effects on corporate strategies.

Q.2. Discuss uncertainty in the following markets:

(i) Food industry in a country with severe social instabilities similar to Afghanistan and Pakistan.

(ii) Electricity industry in a country with severe social instabilities similar to Afghanistan and Pakistan.

Q3. Discuss the cost and benefits of the formal relationship-based exchange in one hand and informal relationship-based exchange in another hand.

Q4. In the following table, in few words describe the behavior for every institutional response. Also, comment on the Social Media responses to the on-going critiques, i.e. what type of response did they provide? Elaborate in few sentences (2 point).

Response

Behavior

Reactive

Defensive

Accommodative

Proactive

Q5. Find one example of institutions transition in developed countries?

Q6. Discuss at least 4 International strategies for staying in domestic market.

Q7. How do we select a market for entering? (Matching strategic goals with locations)

Q8. What are the advantages of the first-mover and late mover?

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Biology homework task -Response 4

Biology homework task -Response 4

Read & Reply to the three discussion post below find a source that relates to each post.

  1. Currency: The web page article was created in 2017 and the information has not been updated or revised since published. My research topic doesn’t require current information, but it wouldn’t hurt to have updated relevant information. The link used is a functional link.

Relevance: The information on the web page article relates to my research question, by talking about merit pay an also by talking about variable pay based on performance. The intended audience is for the general public, looking for information on merit pay or salary increase with variable pay. Finding a web page article on my research question was more difficult than I had anticipated, and I only came across very few before deciding on this web page. I would you this web page article as a reference on my paper, but the information would be limited and not directly to me research with elementary school teacher merit pay.

Authority: The publisher of the article is Stephen Miller. His organizational affiliate is with a newsletter. I feel that the author is qualified to write on the topic of merit pay. He has worked for many other newsletter companies serving as a editor and he has a masters degree in journalism and mass communication. There is an email for the author of the newsletter. The URL on the web page article revels an.org

Accuracy: The information from the article comes from Society For Human Resource Management. The article has different links you can click on to look deeper into other information on salary increase and variable pay. I can’t tell from the article if it has been reviewed or referred. From personal knowledge, the source. The article seems to be an unbiased and free of emotion. Looking over the article, I found no errors of any kind.

Purpose:The purpose of the information on the article, is to inform the general public. The author seems to make the article clear to understand. The article, in my opinion, has facts on merit pay and had legit numbers on salary percentages. The point of view of the article is objective and has no impartial opinions and the article doesn’t seem to have any bias opinions.

Miller, S. (2017). 3% Salary Increase Put Greater Focus on Variable Pay. Retrieved from https://www.shr (Links to an external site.)Links to an external site.m.org/resourcesandtools/hr-topics/compensation/pages/salary-raises-variable-pay.aspx

2.Currency: The article was published on March 5th 2018, and it has not been updated since. My topic does require current sources, but, sources from within the digital age will work for me. My revised question is “How is the role of human resources changing in the digital age” so while I will need resent sources anything from within that period will work. All of the links are functional on the page. Relevance: The information does relate to my research question. Inc.com describes it’s intended audience as being owners and managers of growing private companies. (https://www.inc.com/about (Links to an external site.)Links to an external site.) The information is of an appropriate level. I did look at other sources before deciding on this one, but, this article’s title kept jumping out at me. I would be comfortable citing this as a part of my research paper. Authority: The author of the piece is Rebecca Baldridge who is a contributing editor to the website. Her Bio describes her as “an investment professional with expertise in communications and marketing, particularly equity research and financial writing. Other specialities include equity analysis and valuation, research management, equity sales, and investor relations.”( https://www.inc.com/author/rebecca-baldridge (Links to an external site.)Links to an external site.). She does appear to be qualified to write on the topic, and a link to her twitter is included. Accuracy: The information is a summary of a report from a firm called Deloitte, with three points that pertain to human resources. There is a link to a study which is supported and cited by evidence. The article itself does not indicate if it’s been reviewed, but the author is herself a contributing editor. The link to the original study she is summarising is present, so I would be able to verify the information from there. The language does appear to be a summary and not an opinion. It’s well written and doesn’t look to have any errors in grammar or spelling. Purpose: The purpose of the article is to inform and teach the target audience of the website. The author, the website, and it’s sponsors make clear the writers are not encouraged to sell specific services or to include any particular information and that any sales links are added by the website and not the author. The report is a presentation of facts from the study with some opinion of the author written into the sections. The point of view does appear impartial and free of any bias. While I would not make this a primary source for a research paper, I would be comfortable using it as a source for the paper. The author is credible and qualified, and it cites its sources. It’s more of a popular source, but, is also a website geared to a business audience. This is the second course where the CRAAP test has been employed and was used in the last course I took. Having used it that recently I can’t say I learned anything new here, but, this was a good reinforcement of the test. Baldridge, Rebecca “3 Ways the Digital Revolution Is Impacting Human Resources” inc.com March 2018. Retrieved from https://www.inc.com/hr-outsourcing/3-ways-digital-revolution-is-impacting-human-resources.html

  1. Currency: My topic requires current and past information. The article I am using today was published in 2016 and hasn’t been revised., however this particular article shows me different types of cases that have happened in the past. I checked the links for the different cases and they are functional as well.

Relevance: The information in this article is very relevant to my topic. The author writes about specific types of case that I can plug in when I create my final. These cases can be used to answer or show the different types of white-collar crimes and how they effected the economy. I would be very comfortable citing this sourceon my research paper.

Authority: I found this information on the FindLaw website. This website comes from a newspaper and the author is Christopher Coble. I can’t find much information about him but he is a journalist. The URL end with .com so it can be any webpage. As a contact information the author has his LinkedIn profile in. It doesn’t show if he is qualified to write on the topic, however the information he is using came from reliable resources.

Accuracy: The information used in this article is taken from other resources such as newspapers, government files and layer blogs talking about specific white-collar crime. I don’t sense any emotion and it doesn’t have any errors in the writing. One particular white-collar crime he talks I am very familiar with. The information is supported and referred and he also uses evidence to support it.

Purpose: The purpose of this article is to show different types of real-life white-collar crimes that have happen in the past and how were they handled. The author explains very clear what are each of the, and shows what exactly happened. However, I am not clear if the author is being bias or not, or leaving stuff out to persuade more readers. I will use just a few examples on this article from the links provided. I won’t use his point of you or his personal writing, just the cases provided and I will make my own pint of view in my research paper. There is a few cases taken from government websites and I believe those ones will be good examples of white-collar crimes.

Christopher, C (March 2016). Top 7 Legal Issues in White-Collar Crime Today. FindLaw. Retrieved from: https://blogs.findlaw.com/blotter/2016/03/top-7-legal-issues-in-white-collar-crime-today.html

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Discuss some of the challenges facing business today.

Discuss some of the challenges facing business today.

Chapter 1: Introduction

24 of 26

Discussion Questions 1. Discuss some of the challenges facing business today. Does information

technology play a role in these challenges? Explain. 2. Giving examples, discuss how information technology is revolutionizing the

accounting function and what accountants do. Contrast accounting tasks before and after the “information technology revolution.”

  1. What is the role of the accounting professional in the database approach to satisfying business information needs? Be specific.
  2. Explain the purpose of accounting. Distinguish between the purpose of accounting and the traditional methodology used in accounting.
  3. Who are the “information customers” served by accounting. Provide examples. 6. Describe the traditional view of accounting and the manual accounting process. 7. What are the problems associated with the traditional view of accounting? 8. Distinguish between “transactions orientation” and “events orientation.” 9. Accounting has been criticized for adopting a narrow view focusing only on the

financial aspects of transactions. Giving examples, explain how accounting can move beyond purely financial measurement of transactions.

  1. Distinguish between periodic and real-time reporting. From an accounting standpoint, does real-time reporting present any problems? Explain.
  2. Explain why the accessibility of data in a manual accounting system is limited. 12. Traditional manual accounting systems are often criticized because accounting

data are stored in too aggregate a form and because of the limited flexibility in answering cross functional queries. Are these criticisms valid? Explain why or why not.

  1. The two unique aspects of the database approach to accounting are (1) events orientation and (2) enterprise-wide repository. Explain each of these two aspects of the database approach.
  2. What are the advantages of the database approach to accounting in contrast with traditional manual accounting?
  3. Briefly explain the various roles that future accounting professionals can play.

Chapter 1: Introduction

25 of 26

Problems and Exercises 1. ACME Supplies is a retail store specializing in hardware and building supplies. Merchandise is purchased from vendors on account. Vendor representatives visit the store and solicit orders from the store manager. Often, the store manager does not place an order because she feels that the prices on items being offered by the representative are likely to go down. The store has eight employees, four of which are salespersons. Salespersons assist customers in finding merchandise and answer any questions that they might have. There is high turnover among the salespersons, and it is not uncommon for one or more salespersons to call in sick or simply fail to appear for work. Occasionally, customers leave the store unable to find what they are looking for. Merchandise is sold to customers on a cash basis and also on credit to selected customers (mainly large local builders). The store is located in a leased building. Apart from lease payments, other expenses include utilities, maintenance expenses, office supplies, and payroll. The store also has a bank loan to finance its working capital requirements.

• a) Assuming that ACME Supplies has a manual accounting system, list the various accounting cycles that you might expect to find for the store.

• b) List revenue and expense items and indicate in which cycle each item would be accounted for.

• c) Assuming that financial reports are prepared monthly, list the month-end procedures which would have to be undertaken to generate the reports.

• d) Generate questions that the store manager might have that would be difficult to answer given a traditional manual accounting system.

• e) Identify some events which are relevant for the store but which would not be captured and reflected in a traditional manual accounting system.

  1. Bubba Howdee is an aspiring accounting major at Northwest Montana Tech. He has heard from friends that accounting is a good major because most accounting students get jobs upon graduation. Bubba likes working with numbers and got an A in “Principles of Accounting” where he had no trouble with debits and credits. However, he describes himself as being “computer illiterate” and did not particularly like the “Introduction to Information Systems” class. Bubba seeks your advice regarding whether he should pursue a future in accounting.

• a) What advice would you have for Bubba? • b) Describe the various types of jobs that an accounting major can get and

indicate the kinds of computer skills that might be required for each job. • c) Compare and contrast accounting procedures as they would occur in a

traditional manual accounting system relative to a database-oriented system. • d) Given your own background and training thus far, indicate how well prepared

you feel to take on a role as the information provider in an organization, possibly competing with MIS professionals.

Chapter 1: Introduction

26 of 26

  1. Visit the Web sites of each of the “Big Four” CPA firms. For each firm, construct a brief list of services provided by each of their various divisions. Indicate your assessment of the extent of (1) accounting skills and (2) information technology skills required for a professional in the firm to provide those services.
  2. Visit the Web sites of the major ERP system vendors: SAP ERP, Oracle Applications, NetSuite, Microsoft Dynamics. Within each web site, locate information provided about “success stories” of customers using that vendor’s enterprise software. Such information may be located under a “customer profiles” section or a “customer successes” section of the ERP vendor’s web site. Gather enough information for classroom discussion. If so directed by your instructor, write a brief summary of one such “success story” for any one of the ERP vendors.
  3. In a conversation with a recruiter from one of the “Big Four” accounting firms, he mentioned that a number of staff that do information systems audits in his office have a certification called the CISA. The recruiter proceeded to tell you what he knew about this certification but really wasn’t up to speed on the exact requirements for earning this certification. You thought this certification might be something you would be interested in. Visit the Information Systems Control and Audit Association web site (at www.isaca.org) and prepare a brief report on the requirements for this certification.

Last Updated: August 16, 2013

Copyright © 1996-2013 CyberText Publishing, Inc. All Rights Reserved

http://www.sap.com/usa/solutions/business-suite/erp/index.epx
http://www.oracle.com/applications/e-business-suite.html
http://www.netsuite.com/portal/home.shtml
http://www.microsoft.com/en-us/dynamics/default.aspx
http://www.isaca.org/
Organizations and the role accounting
Information Customers
Accounting: The Traditional View
The manual accounting process
Problems with the traditional view of accounting
Transactions orientation
Narrow view—financial data only
Periodic, not real-time
Limited accessibility
Too high a level of aggregation
Limited flexibility
Computerized Bookkeeping: No Panacea
The New View: A Database Approach
Roles That Future Accounting Professionals Can Play
Overview of the book
Summary
Key Web Sites
International Accounting Firms
Consulting Firms
Key Computer and Software Related Firms
Major Enterprise Resource Planning (ERP) Systems Vendors
Major Database Systems Vendors
Discussion Questions
Problems and Exercises

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Discuss in general terms the database approach to satisfying accounting

Discuss in general terms the database approach to satisfying accounting

Chapter 1: Introduction

1 of 26

ACCOUNTING INFORMATION SYSTEMS: A DATABASE APPROACH by: Uday S. Murthy, Ph.D., ACA and S. Michael Groomer, Ph.D., CPA, CISA

Introduction

Learning Objectives

After studying this chapter you should be able to:

• discuss the impact of the information revolution on the accounting function • explain the purpose of accounting and the role of the accounting professional

in organizations • describe the information customers served by accounting • describe the traditional accounting model and the manual accounting process

and the drawbacks of this traditional view • indicate the process of computerized bookkeeping and its advantages and

limitations • explain in general terms the database approach to satisfying accounting

information and the advantages of the database approach • discuss concepts of events orientation and the enterprise repository • describe the roles that the future accounting professional can play

The business world and society in general are undergoing phenomenal and sometimes turbulent change. The “new economy” driven by the Internet has seen the rise of entirely new businesses like Amazon.com, Yahoo, eBay, and of course Google. Most traditional “bricks and mortar” businesses have been forced to transform themselves into some form of an “e-business” simply to survive in this new era. The old cliché, that the only constant in business is change, is still true except that changes occur at “Internet speed.” Information technology is at the core of these radical Internet-driven changes. What implications does the “new economy” have for accounting? Whether in an “old economy” business or a “new economy” business, accounting information is intrinsic in most business processes. All businesses must still capture, process, store, and report accounting and other information about business processes to assess performance.

Beginning in the mid-1950’s, the developed countries moved from being primarily industrial oriented societies to information oriented societies. Currently, a significant percentage of the jobs in many of the developed countries focus on some aspect of the management of information rather than the production of goods. We are indeed in an “information age.” Advances in information technology lie at the heart of these colossal changes. The information superhighway, once merely a buzzword, is now very much a

http://www.amazon.com/
http://www.yahoo.com/
http://www.ebay.com/
http://www.google.com/
Chapter 1: Introduction

2 of 26

reality as is evident in the delivery of this “textbook.” As a future accounting professional you stand at the threshold of a potential revolution in accounting. The forces of information technology continue to produce dramatic changes. However, to fully harness the power of information technology, we must cast away our centuries-old notion of what accounting and accountants are all about. If we do not, we stand the risk of being cast aside as impediments to progress in the new information age. The fundamental question is this: will the accounting professional in the 21st century be the main “information provider” in an organization? Or will that role be fulfilled by some other professional, perhaps an “information systems” professional?

In this introduction, we will first discuss the why organizations exist and the role of accounting in organizations. We will then briefly review the traditional accounting model. Although this traditional view is probably still held by many, there are growing signs that its demise is imminent. We then present a more modern view of accounting—as a system for capturing all relevant information about business processes and storing it in one integrated repository. This organizational repository stores a multitude of financial and non-financial information about the significant events occurring within the business. The role of the accounting professional is in deciding:

• which events to capture data about, • what data relating to each event should be captured, • how that data is to be captured while preventing input errors, • how the data should be stored to optimize its usability while maintaining its

integrity, and • how meaningful reports can be generated on demand in real-time.

The traditional “bookkeeping” view of accounting is thrown by the wayside. In the new view, the accountant’s focus is on the design, control, and use of the enterprise-wide repository of data. The ultimate goal is for the accounting professional to serve as the provider of information within the organization. A little later, and in the chapters to come, we will discuss details about exactly what the design, control, and use of the enterprise repository entails.

Organizations and the role accounting Why do organizations exist? Think about the organizations you have been and are currently associated with—the university you attend, student organizations you belong to, the business you work for. Every organization, including for-profit businesses and not-for-profit organizations, was started with the objective of adding value for those who belong to it and/or interact with it. Organizations that do not add value cannot survive in the long term. A university providing education in exchange for tuition provides value. A business providing needed goods and services provides value. Virtually all organizations that survive in the long term have clearly stated goals and objectives that in some way speak to “value adding activities” involving the organization.

Chapter 1: Introduction

3 of 26

Organizational leaders and managers need information about its value adding activities as a basis for determining whether the organization is achieving its goals. Given that even non-profit organizations incur costs, an essential aspect of running an organization and ensuring its long term survival involves recording, tracking, and reporting information about both value adding activities and cost incurring activities. As you undoubtedly have guessed, this information about organizational value adding and cost incurring activities is the domain of the accounting function in the organization.

In business organizations, the role of accounting has always been to provide information useful for decision making. In business organizations, the information provided by the accounting function is typically used to make economic decisions as they relate to the “value adding” activities for the organization. Information about sales revenues, purchases of materials, wages and salaries paid to employees are all examples of accounting information useful for making economic decisions about what to buy and sell, etc. Accounting involves processing raw data in some manner to convert it into information that must then be communicated to interested parties. In essence, accounting can be viewed as a system of communicating information. In its most general sense, a system accepts inputs, performs some processing, and generates meaningful outputs. Accounting takes business transactions as data inputs and ultimately generates a variety of financial reports as information outputs.

This view of accounting, as a system that converts transaction data into useful financial reports, says nothing about the methodology of accounting. Your exposure to accounting through the courses you have taken to date have probably led you to think about debits and credits and the double-entry accounting model when you think about “accounting.” Although the double-entry accounting system developed by the Franciscan monk Luca Pacioli in 1494 has stood the test of time, its utility is increasingly being questioned. The double-entry accounting model focuses exclusively on the financial and most easily measurable aspect of transactions, that is, the monetary amount involved. However, given the broader definition of accounting—as a system to provide information useful for decision making—it is easy to see that the double-entry model can fall short of completely meeting the needs of users. We will discuss the limitations of the traditional accounting model a little later in this chapter. The users of accounting information can be considered “information customers.” To understand the various kinds of information output that can be generated by the accounting system let us first examine the many information customers served by accounting.

Information Customers Information customers are either internal or external. Internal information customers, within the organization, would include employees at all levels from top management to the lowest level worker who has a legitimate need for information. The overriding criterion in deciding whether to satisfy an internal request for information is cost-benefit. If the benefits of producing information outweigh the costs of producing that information, then it would be advantageous to make that information available to the user. Meeting internal information needs has been the domain of management accounting or

http://en.wikipedia.org/wiki/Luca_Pacioli
Chapter 1: Introduction

4 of 26

managerial accounting. Activities such as budgeting, cost-volume-profit analysis, variance analysis, and product costing are some examples of management accounting activities designed to meet internal information needs. The Institute of Management Accountants IMA has a web site that provides additional information about management accounting.

External information customers comprise investors, stockholders, creditors, customers, government and regulatory agencies, and financial institutions. For the most part, especially for publicly held companies, providing audited information in the form of financial statements to external users is mandatory. Furthermore, generally accepted accounting principles (GAAP) dictate the standards and practices to be followed in external financial reporting. Although the task of external financial reporting is important, it is also necessary to recognize that the annual financial statements are only one source of information about a company’s financial condition. Analysts on Wall Street and other industry experts constantly track the performance of major corporations. In fact, research has found that the release of annual financial statements has very little impact on stock prices, especially of larger companies. The finance site at Yahoo provides a wealth of information including earnings reports, stock quotes, analyst research, and earnings news.

The paper annual report is slowly becoming obsolete, with almost all publicly traded companies making their annual report available on their web site. Additionally, most companies provide additional financial information, such as quarterly reports, on their corporate web sites in the “investor relations” section. In January 2000, the Financial Accounting Standards Board published a 94 page report detailing practices in Internet reporting of financial information. Over the last several years, a technology called XBRL has been developed to facilitate the “tagging” of financial statement line items with the goal of enabling Internet reporting and electronic exchange of such information. After initially encouraging companies to report their financial results using XBRL technology on a voluntary basis, the Securities and Exchange Commission now requires publicly held companies to report financial statement information in the XBRL format. You will learn about XBRL technology in Chapter 4.

Whether information customers are internal or external to a

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Summary For Four Chapters

Summary For Four Chapters

Please write a two-pages summary for each chapter.

Double-spaced, due in two days.

Chapter 1: Introduction

1 of 26

ACCOUNTING INFORMATION SYSTEMS: A DATABASE APPROACH by: Uday S. Murthy, Ph.D., ACA and S. Michael Groomer, Ph.D., CPA, CISA

Introduction

Learning Objectives

After studying this chapter you should be able to:

• discuss the impact of the information revolution on the accounting function • explain the purpose of accounting and the role of the accounting professional

in organizations • describe the information customers served by accounting • describe the traditional accounting model and the manual accounting process

and the drawbacks of this traditional view • indicate the process of computerized bookkeeping and its advantages and

limitations • explain in general terms the database approach to satisfying accounting

information and the advantages of the database approach • discuss concepts of events orientation and the enterprise repository • describe the roles that the future accounting professional can play

The business world and society in general are undergoing phenomenal and sometimes turbulent change. The “new economy” driven by the Internet has seen the rise of entirely new businesses like Amazon.com, Yahoo, eBay, and of course Google. Most traditional “bricks and mortar” businesses have been forced to transform themselves into some form of an “e-business” simply to survive in this new era. The old cliché, that the only constant in business is change, is still true except that changes occur at “Internet speed.” Information technology is at the core of these radical Internet-driven changes. What implications does the “new economy” have for accounting? Whether in an “old economy” business or a “new economy” business, accounting information is intrinsic in most business processes. All businesses must still capture, process, store, and report accounting and other information about business processes to assess performance.

Beginning in the mid-1950’s, the developed countries moved from being primarily industrial oriented societies to information oriented societies. Currently, a significant percentage of the jobs in many of the developed countries focus on some aspect of the management of information rather than the production of goods. We are indeed in an “information age.” Advances in information technology lie at the heart of these colossal changes. The information superhighway, once merely a buzzword, is now very much a

http://www.amazon.com/
http://www.yahoo.com/
http://www.ebay.com/
http://www.google.com/
Chapter 1: Introduction

2 of 26

reality as is evident in the delivery of this “textbook.” As a future accounting professional you stand at the threshold of a potential revolution in accounting. The forces of information technology continue to produce dramatic changes. However, to fully harness the power of information technology, we must cast away our centuries-old notion of what accounting and accountants are all about. If we do not, we stand the risk of being cast aside as impediments to progress in the new information age. The fundamental question is this: will the accounting professional in the 21st century be the main “information provider” in an organization? Or will that role be fulfilled by some other professional, perhaps an “information systems” professional?

In this introduction, we will first discuss the why organizations exist and the role of accounting in organizations. We will then briefly review the traditional accounting model. Although this traditional view is probably still held by many, there are growing signs that its demise is imminent. We then present a more modern view of accounting—as a system for capturing all relevant information about business processes and storing it in one integrated repository. This organizational repository stores a multitude of financial and non-financial information about the significant events occurring within the business. The role of the accounting professional is in deciding:

• which events to capture data about, • what data relating to each event should be captured, • how that data is to be captured while preventing input errors, • how the data should be stored to optimize its usability while maintaining its

integrity, and • how meaningful reports can be generated on demand in real-time.

The traditional “bookkeeping” view of accounting is thrown by the wayside. In the new view, the accountant’s focus is on the design, control, and use of the enterprise-wide repository of data. The ultimate goal is for the accounting professional to serve as the provider of information within the organization. A little later, and in the chapters to come, we will discuss details about exactly what the design, control, and use of the enterprise repository entails.

Organizations and the role accounting Why do organizations exist? Think about the organizations you have been and are currently associated with—the university you attend, student organizations you belong to, the business you work for. Every organization, including for-profit businesses and not-for-profit organizations, was started with the objective of adding value for those who belong to it and/or interact with it. Organizations that do not add value cannot survive in the long term. A university providing education in exchange for tuition provides value. A business providing needed goods and services provides value. Virtually all organizations that survive in the long term have clearly stated goals and objectives that in some way speak to “value adding activities” involving the organization.

Chapter 1: Introduction

3 of 26

Organizational leaders and managers need information about its value adding activities as a basis for determining whether the organization is achieving its goals. Given that even non-profit organizations incur costs, an essential aspect of running an organization and ensuring its long term survival involves recording, tracking, and reporting information about both value adding activities and cost incurring activities. As you undoubtedly have guessed, this information about organizational value adding and cost incurring activities is the domain of the accounting function in the organization.

In business organizations, the role of accounting has always been to provide information useful for decision making. In business organizations, the information provided by the accounting function is typically used to make economic decisions as they relate to the “value adding” activities for the organization. Information about sales revenues, purchases of materials, wages and salaries paid to employees are all examples of accounting information useful for making economic decisions about what to buy and sell, etc. Accounting involves processing raw data in some manner to convert it into information that must then be communicated to interested parties. In essence, accounting can be viewed as a system of communicating information. In its most general sense, a system accepts inputs, performs some processing, and generates meaningful outputs. Accounting takes business transactions as data inputs and ultimately generates a variety of financial reports as information outputs.

This view of accounting, as a system that converts transaction data into useful financial reports, says nothing about the methodology of accounting. Your exposure to accounting through the courses you have taken to date have probably led you to think about debits and credits and the double-entry accounting model when you think about “accounting.” Although the double-entry accounting system developed by the Franciscan monk Luca Pacioli in 1494 has stood the test of time, its utility is increasingly being questioned. The double-entry accounting model focuses exclusively on the financial and most easily measurable aspect of transactions, that is, the monetary amount involved. However, given the broader definition of accounting—as a system to provide information useful for decision making—it is easy to see that the double-entry model can fall short of completely meeting the needs of users. We will discuss the limitations of the traditional accounting model a little later in this chapter. The users of accounting information can be considered “information customers.” To understand the various kinds of information output that can be generated by the accounting system let us first examine the many information customers served by accounting.

Information Customers Information customers are either internal or external. Internal information customers, within the organization, would include employees at all levels from top management to the lowest level worker who has a legitimate need for information. The overriding criterion in deciding whether to satisfy an internal request for information is cost-benefit. If the benefits of producing information outweigh the costs of producing that information, then it would be advantageous to make that information available to the user. Meeting internal information needs has been the domain of management accounting or

http://en.wikipedia.org/wiki/Luca_Pacioli
Chapter 1: Introduction

4 of 26

managerial accounting. Activities such as budgeting, cost-volume-profit analysis, variance analysis, and product costing are some examples of management accounting activities designed to meet internal information needs. The Institute of Management Accountants IMA has a web site that provides additional information about management accounting.

External information customers comprise investors, stockholders, creditors, customers, government and regulatory agencies, and financial institutions. For the most part, especially for publicly held companies, providing audited information in the form of financial statements to external users is mandatory. Furthermore, generally accepted accounting principles (GAAP) dictate the standards and practices to be followed in external financial reporting. Although the task of external financial reporting is important, it is also necessary to recognize that the annual financial statements are only one source of information about a company’s financial condition. Analysts on Wall Street and other industry experts constantly track the performance of major corporations. In fact, research has found that the release of annual financial statements has very little impact on stock prices, especially of larger companies. The finance site at Yahoo provides a wealth of information including earnings reports, stock quotes, analyst research, and earnings news.

The paper annual report is slowly becoming obsolete, with almost all publicly traded companies making their annual report available on their web site. Additionally, most companies provide additional financial information, such as quarterly reports, on their corporate web sites in the “investor relations” section. In January 2000, the Financial Accounting Standards Board published a 94 page report detailing practices in Internet reporting of financial information. Over the last several years, a technology called XBRL has been developed to facilitate the “tagging” of financial statement line items with the goal of enabling Internet reporting and electronic exchange of such information. After initially encouraging companies to report their financial results using XBRL technology on a voluntary basis, the Securities and Exchange Commission now requires publicly held companies to report financial statement information in the XBRL format. You will learn about XBRL technology in Chapter 4.

Whether information customers are internal or external to an organization, they are increasingly demanding instantaneous user-friendly access to relevant and reliable information. No longer are these customers satisfied with periodic reports that are cumbersome to obtain, frequently irrelevant, and often plagued by errors. Users are now sophisticated enough to realize the power and capabilities of present day information technology. In fact some of these users often create their own personal information systems to supplant the organization’s systems.

Accounting: The Traditional View As discussed above, the purpose of accounting is to provide information for economic decision making. Economic activity in an organization manifests itself in a variety of events traditionally referred to as transactions. For long, the role of accounting has been

http://www.imanet.org/
http://biz.yahoo.com/r/
http://www.fasb.org/brrp/brrp1.pdf
http://www.sec.gov/spotlight/xbrl/financial-statements.shtml
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to record, classify, and report the results of these transactions. The traditional methodology for recording and classifying transactions is the double-entry system of bookkeeping devised by Luca Pacioli in 1494. This five-hundred-year-old methodology which you undoubtedly are very familiar with is still in use today, which some may see as a testament to its durability. However, the traditional model of accounting has several shortcomings given the demands of today’s business environment. Let us now take a brief look at the manual accounting process which has most likely been the predominant focus in your accounting courses to date.

The manual accounting process

The accounting equation states that assets must equal the sum of liabilities and owners’ equity. Income and expenses result in changes in owners’ equity. At the end of each accounting period, the net result of that period’s operations—either a net income or a net loss—results in owners’ equity being either increased (net income) or decreased (net loss). Other than the net result of operations, owners’ equity can increase upon additional investments of capital or decrease upon payment of dividends. The guiding principle for the recording of transactions is the double-entry bookkeeping model. In essence, the double-entry model and its insistence that “debits equal credits” ensures that assets will always equal the sum of liabilities and owners’ equity. The starting point for the accounting process is the transaction. Transactions can either involve some sort of economic exchange with an external entity or an internal event of economic significance. In either case, evidence of the transaction or event is prepared in the form of a source document. This source document, for example a sales invoice, is recorded in a journal. The time lag between occurrence of a transaction and its recording in a journal can vary from one organization to the next. Some organizations may record transactions in journals soon after they occur. Others may record transactions at the end of every business day.

Another point worthy of note is that transactions can be recorded either in special journals or in the general journal. Special journals simplify the task of recording routine, repetitive transactions such as sales, purchases, cash receipts, and cash disbursements. The general journal is used for occasional, exceptional transactions like recording depreciation on an asset. Transactions must be classified appropriately as they are entered in a journal. Classification occurs by choosing the correct journal in which to record a transaction and by correctly specifying accounts to be debited and credited.

Journals are temporary stores of transaction information. Periodically, entries from journals are posted to ledgers which are permanent stores of information. As with journals, there are both special purpose and general purpose ledgers. For example, the accounts receivable subsidiary ledger is a special purpose ledger designed to store information about what customers owe the organization. The general ledger holds all other accounts including summary accounts called “control accounts” for each subsidiary ledger.

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While journals are “closed out” at the end of each accounting period, ledgers are not. As alluded to earlier, special journals simplify the accounting process since only summary amounts for certain accounts need be posted to the ledger. In contrast, every single entry from a general journal must be individually posted to the ledger. The act of posting entries from journals to ledgers serves to update the balances in the ledger. Balances from the ledger are periodically summarized to produce a trial balance. One reason to periodically prepare a trial balance is to ensure that total debits equal total credits. The trial balance only reflects transactions already recorded. Before useful financial reports can be prepared, consideration must be given to any additional information suggesting the need for adjusting entries to reflect any unrecorded but valid transactions. Using the trial balance and any adjusting entries as inputs, financial reports, including the income statement and the balance sheet, are then prepared.

The accounting cycle can thus be summarized as follows: (1) capture transaction data on source documents, (2) soon after transactions occur, they are recorded either in special journals or the general journal, (3) the entries are periodically posted from journals to both subsidiary ledgers and the general ledger, (4) the trial balance is prepared periodically using the balances from the general ledger, (5) journalize and post “adjusting entries” that take into consideration additional information not impounded into the trial balance (e.g., to write off an uncollectible account, to accrue unpaid expenses, etc.), (6) prepare the adjusted trial balance that incorporates the adjusting entries, (7) prepare financial statements, specifically the income statement, the balance sheet and the statement of cash flows, (8) journalize and post closing entries that “close out” the temporary income statement accounts (with the net effect reflected in the retained earnings account), and (9) prepare the post-closing trial balance in preparation for the next accounting period. The manual accounting process is depicted in the following figure.

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Problems with the traditional view of accounting

There are a number of problems that limit the usefulness of the traditional accounting model given the complexities of the global marketplace and the demands of present day information customers. Briefly, the shortcomings are as follows:

• “transactions” orientation as opposed to an “events” orientation, • narrow focus on financial data, • reporting is periodic and not real-time, • limited accessibility of information, • too high a level of aggregation, and • limited flexibility which prevents answering queries that cross functional

boundaries.

Let us discuss each of these drawbacks in some detail.

Transactions orientation

Historically, accounting has focused on “transactions” as the starting point of the accounting process. Transactions are classified as either exchange transactions involving external entities or internal transactions such as those involving the use of a depreciable asset. A typical transaction results in debits and credits to accounts such that the total of debits equals the total of credits for that transaction. The manual accounting process required the creation of a “source document” as evidence for each transaction. Source documents, such as a sales invoice for a sales transaction, contained all the data necessary to record the necessary information about the transaction. Source documents also provided evidence that the transaction was approved and authorized.

In most organizations, several events transpire that do not fit the typical “transactions” mold. The breakdown of a machine, a call from a customer offering a suggestion, or an inquiry from a potential customer are all examples of significant events that do not necessitate debits and credits to any ledger account. Thus, such events are not viewed as transactions and are therefore typically not “accounted for” within the accounting system. It is easy to see how the traditional “transactions orientation” can result in valuable information being omitted from the accounting information system.

Narrow view—financial data only

A problem related to the transactions orientation is that the accounting information system has historically restricted itself to financial information. A possible reason for this narrow view is that financial data is very easily measurable. Non-financial measures such as machine downtime, product weights and colors, employee skills, and product quality attributes are somewhat harder to measure than say the dollar amount of sales.

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Further, these measures are typically not associated with routine (or non-routine) transactions and are therefore never recorded in the accounting information system. That is not to say that organizations did not keep track of those measures. Separate information systems were usually devised for recording and reporting non-financial measures as needed. For an example, a manufacturing information system would likely record information about machine availability and downtime. In fact, this tendency to create a new information system to meet a new set of needs often resulted in the proliferation of systems. What was typically missing, however, was an integration of these disparate systems into one well-organized data repository.

Periodic, not real-time

Accounting has traditionally had a historical focus in terms of reporting about what occurred during the year or quarter or week. Financial reports were generated at predetermined intervals and reflected the results of operations for some elapsed period of time. A major reason for this periodic reporting was that in a manual accounting environment the compilation of financial statements took a significant amount of time. It was not possible for users to generate an income statement on demand. As indicated previously, the accounting cycle involved the preparation of the trial balance, the consideration of adjusting entries as needed, and finally the creation of the income statement and the balance sheet. Any discrepancy in the trial balance would have to be resolved before the financial statements could be produced. Thus, in a manual accounting environment, there was little option but to generate financial statements at periodic intervals, given the lengthy and error-prone process of compiling these statements.

In contrast, an automated accounting system facilitates the generation of financial statements “on the fly.” If the computer-based accounting system has been set up correctly, and if the programs that generate financial reports are functioning properly, then the generation of financial statements in real-time is well within reach. Internal users would no longer be restricted to periodic reports of financial performance. Thus, a manager could execute a program that would display the current status of revenues and/or expenses updated to that very minute. In effect, the accounting system can provide perpetual rather than periodic reports.

Of course, a number of accounting mechanisms such as depreciation, amortization, and allowances would have to be considered in generating real-time financial reports. If reasonably accurate approximations of these items cannot be generated, then appropriate caveats would have to be included in real-time reports. The validity of numbers in real-time reports is another issue. Later in the chapter we will briefly discuss auditing of financial statements—both from a traditional as well as a futuristic perspective. Perhaps for these reasons, external users would continue to receive periodic reports, although technology exists to provide even external users with close to real-time financial reports on the World Wide Web.

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Limited accessibility

In a manual accounting system, accessibility of accounting data was restricted to a select few individuals in the Accounting department. The Accounts Receivable Clerk who maintained the Accounts Receivable subsidiary ledger would have to be contacted to obtain information on the current status of a customer’s account. Computerization of transaction processing systems alleviated the problem considerably since any authorized user could access the desired information electronically. However, the first wave of computerization of accounting systems did not completely solve the problem of accessibility. Only recently have technological advances made it possible for users to obtain instantaneous access to information on demand.

Too high a level of aggregation

The traditional accounting model focused heavily on the summarization of accounting information. Ledger balances represented a summarization of transaction activity, and the detailed ledger balances were summarized even further to prepare the financial statements. This level of summarization was a necessary by-product of the structure imposed by the accounting cycle to simplify the accounting process. Recall that the accounting cycle involves posting journal entries to the ledger, posting ledger balances to the trial balance, and eventually generating financial statements. The end user of accounting information could only view the summarized numbers in the financial statements; the details underlying the summarized financial statement numbers were hidden from the end user.

Once the accounting process was automated, it became feasible to provide end users with access not only to the eventual financial reports but also to the detailed transactions that made up the summarized numbers in those reports. Users could in effect “drill down” to view the make up of summarized numbers in reports.

Limited flexibility

Traditional bookkeeping, organized around the double-entry accounting model, tended to focus on the traditional accounting “cycles.” For most organizations, accounting cycles comprise revenue (sales, billing, collections, returns), procurement (ordering, receiving, recording purchase liability, payment), production (for manufacturing firms), inventory, payroll, and general ledger. Unfortunately, the drudgery involved in a manual system meant that one or more accounting clerks was needed for each separate cycle. Thus, an accounts payable clerk would be responsible for maintaining the purchases journal and the accounts payable subsidiary ledger. Each of the other cycles would similarly have its own set of books maintained by different accounting clerks. Such separation was not only efficient but it was also desirable from a control perspective. Unfortunately, this separation of the records made it difficult to answer user queries that crossed functional areas. For example, a manager might want to know how many units of each widget type are on order for the widgets that have sold the most. Such a query

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requires data from both the purchasing and the sales cycles and was difficult to answer in a manual system with separate sets of books for each cycle.

The appendix to this chapter takes a closer look at traditional manual and automated accounting processes for the two major “accounting cycles”—sales and purchases. The appendix shows document flowcharts for manual accounting processes and computer systems flowcharts for computer-based accounting procedures. You might find it useful to study the appendix, if only to refresh your memory of the traditional accounting procedures that you have probably studied in previous accounting classes. We chose to include the discussion of manual and automated accounting procedures in an appendix because we do not feel it necessary to dwell too much on procedures that are clearly antiquated and are not the ideal to which most present day businesses are striving.

As you are well aware, purely manual accounting (“bookkeeping”) is virtually obsolete. Even the smallest of “mom and pop” operations can afford to invest in some level of computer-based accounting. For much less than $1,000, a business can acquire a basic personal computer with software such as Quickbooks (a low-end accounting software package). We next discuss computerized accounting and the drawbacks associated with the “first wave” of automated accounting approaches.

Computerized Bookkeeping: No Panacea The first wave of automation of accounting systems did little to alleviate the problems described above. Rather than “reengineering” the accounting system, computers were used simply to automate manual accounting systems. Using the computer to process accounting transactions brought the possibility of immense speed and accuracy to the bookkeeping process. In the early days of computer-based accounting (the ’60s and early ’70s), the typical approach was to develop custom transaction processing applications using COBOL (Common Business-Oriented Language). Programmers developed COBOL programs for processing the accounting transactions in each of the organization’s accounting cycles—revenue (sales, billing, collections, returns), procurement (ordering, receiving, recording purchase liability, payment), production (for manufacturing firms), inventory, payroll, and general ledger. Although COBOL is quite a powerful language, considerable programming skill is required to craft the suite of programs necessary to handle all the transaction processing needs in an organization. Modifications to these programs are typically not easy to perform. Moreover, generating reports from these COBOL driven systems was a very tedious process. Early in the process, organizations used the report generator in COBOL. Later on, third party report generators were used extensively. While standard reports were readily available, management’s ability to modify existing reports or, more importantly, to generate reports on an “as needed basis” was very difficult. Thus, developing custom transaction processing computer programs was an approach that was time-consuming and expensive, especially since skilled programmers were in short supply.

In the late ’70s and even more so in the ’80s, a popular alternative emerged—to use an off-the-shelf accounting software package. An accounting software package has a pre-

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defined user interface, chart of accounts system, transaction processing options, and report generators. While some customization and modification of package features is usually possible, the firm will likely have to adapt somewhat to the idiosyncrasies of the accounting package. For example, the package may generate sales analysis reports broken down by salesperson or by region, but not broken down by salesperson within a region. Thus, an off-the-shelf package may satisfy a firm’s bookkeeping requirements, but typically will not satisfy the need for non-standard or ad-hoc reports. The chief advantage of accounting packages is their relatively low cost and reliability. Furthermore, unlike custom developed programs that are prone to errors, reputable off- the-shelf accounting software packages are essentially free of errors. Despite the inflexibility of accounting packages relative to custom developed programs, their popularity is not surprising in light of the fact that many low-end packages can be purchased and implemented for a fraction of the cost of custom-developing an accounting system.

Let us now explore the features and structure of these “computerized bookkeeping” systems. Both custom-developed COBOL programs and off-the-shelf accounting packages are geared towards automating the processing of accounting transactions. They both provide functionality for recording accounting transactions. For example, an accounting package will typically accept the following revenue cycle accounting transactions: cash sales, credit sales, collections on account, and sales returns and allowances. In a custom-developed environment, the same transactions are typically handled by a series of COBOL programs. Thus, computerized bookkeeping retains an “accounting transactions orientation.” It also retains the focus on financial data alone. A business event such as a salesperson contact with a potential customer will find no place in a standard accounting software package. The following figure depicts the functioning of the sales and accounts receivable portion of an accounting software package or a custom developed COBOL program.

As shown in the above figure, the “Sales and Accounts Receivable Module” is designed to accept the typical set of accounting transactions—credit sales to customers, collections (cash receipts) from customers, and sales returns and allowances. Through

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proprietary file management software (the most common of which is the “Btrieve” structure for microcomputer-based packages, discussed further in Chapter 2), input transactions are recorded in computer files. However, it is important to recognize that the data in these files is accessible only through the file management software. It is not possible to obtain direct access to the data files using application software packages such as Microsoft Excel or Microsoft Access. Thus, reports that can be generated are only those that are already programmed into the software package or designed by the programmer (in the case of custom-developed software).

A number of accounting packages mirror the “posting” of transactions to ledger accounts. When accounting transactions are input using a software module, that transaction data does not necessarily update all affected accounts instantaneously. Consider the case of credit sales transactions. As credit sales are entered into the system, the sales account would typically be instantly updated. However, accounts receivable may not be updated instantly—an explicit “posting” action must be undertaken to “apply” the sales transactions to the accounts receivable and customer accounts. Recall that in manual accounting, transactions are initially recorded in journals and then ultimately posted to ledgers. A surprisingly large number of accounting software packages require an explicit “posting” operation whereby transactions stored in journal files periodically update balances in ledger files. The main drawback of periodic posting, as discussed earlier, is that “real-time” reports cannot be generated. Reports are up-to-date only after all postings have been made. Transactions that are recorded after the postings have been made are not reflected in reports until the next posting operation is performed. It is for this reason that most accounting software packages are considered to be simply “automated” versions of conventional manual bookkeeping.

All accounting software packages, and all well designed custom systems, provide a large number of canned reports that the user can generate. For example, sales analysis reports, customer statements, and a collections report are some examples of reports that can be generated from the sales and accounts receivable module of most any accounting package. However, most packages provide only limited functionality for generating custom ad hoc reports. The sales manager might want a report showing all sales in the “East” region by salesperson “John Smith” involving sales of widgets in June 2013 amounting to more than $2,500. It is highly unlikely that the standard reporting modules in accounting packages could generate such a report. The main reason for this inflexibility is that the underlying data stored in computer files within the accounting software package are accessible only using the menu structures programmed into the package. Users cannot access the accounting package’s data files directly. Thus, the inflexibility drawback of traditional manual accounting still exists in computerized bookkeeping, albeit to a lesser degree given the numerous reporting options that come standard with popular accounting software packages.

Regarding the level of aggregation in data, as alluded to above, automation in bookkeeping does provide relatively easy access to the underlying data. Unlike in a purely manual accounting system, users working with an accounting software package

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can quite easily “drill down” to see the detailed data underlying an aggregated number in a report. The degree to which the user can drill down will of course vary as a function of the specific package being used. Recall, however, that the data stored in virtually all accounting packages is restricted to standard accounting transaction processing oriented data.

As is apparent in the figure above, a key aspect of computerized bookkeeping is the maintenance of a separate set of computer files for each accounting cycle. The paper books in a manual accounting system were simply replaced by computer files. The design of the system, particularly the separate books for each cycle, was not fundamentally altered. Rather, COBOL programs were written for each accounting cycle. Of course, the speed of transaction processing was considerably faster. The same number of transactions could now be handled accurately and far more efficiently by computer-based transaction processing systems. However, it was still difficult to answer cross-functional queries since even the automated systems were separately maintained with no easy way to link data across sub-systems. For this reason, we say that computerized bookkeeping was not the panacea for the problem of providing users with the right information at the right time.

The advantages and drawbacks of computerized bookkeeping are summarized in the following table:

Advantages Drawbacks

Automation of tedious manual accounting tasks (e.g., posting to ledgers)

Accounting transactions orientation only; non-financial events not recorded

Speed and accuracy Periodic rather than “real-time” reports

Low cost (accounting packages only) Limited flexibility in generating “ad-hoc” reports

Automatic generation of standard accounting reports for common needs (e.g., sales analysis reports, customer statements, financial statements).

Data accessible only through proprietary file management systems

Redundant data storage permits efficient generation of certain standard accounting reports

Cross-functional queries difficult to answer

Chapter 1: Introduction

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Identify key competitors in the same peer group within the industry.

Identify key competitors in the same peer group within the industry.

Analysis of the External Environment

Introduction

The purpose of this assignment is to apply the tools of external analysis to an industry. Choose an industry in which there are publicly traded companies. This is necessary to ensure that you will find information to complete the assignment. You may not choose the automobile industry, which we have discussed in class.

First, you will identify the relevant industry in what may be a broadly defined industry. Then, for your chosen industry you will conduct an analysis of Porter’s competitive forces and identify relevant factors in the macro environment that influence performance in this industry. Last, summarize your findings in a summary of environmental opportunities and threats.

Presentation Content

Our topic is AT&T

  1. Identify the relevant industry on which your analysis will focus.
  2. Identify major competitors in the same peer group within the industry.
  3. Discuss factors in the macro environment (PESTEL analysis), identifying whether each factor creates opportunities or threats within the industry.
  4. Using Porter’s framework, identify the competitive forces operating in this embryonic industry. Describe whether each force creates opportunities or threats within the industry.
  5. Integrate the information from your analysis to answer the following:

a.

a. Identify and explain the top two firms in the industry.

b. Identify and explain the bottom one or two firms in the industry.

c. Justify your answers in (a) and (b) with profitability and valuation ratio comparisons among the competitors you identified in Question 2.

Presentation Style Requirements

· Create a 15-20 slide PowerPoint presentation, which must include answers to all assigned questions.

· Use a minimum font size of 24 and no more than five bullets per slide.

· Include a list of references at the end of the presentation.

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Discuss factors in the macro environment

Discuss factors in the macro environment

Analysis of the External Environment

Introduction

The purpose of this assignment is to apply the tools of external analysis to an industry. Choose an industry in which there are publicly traded companies. This is necessary to ensure that you will find information to complete the assignment. You may not choose the automobile industry, which we have discussed in class.

First, you will identify the relevant industry in what may be a broadly defined industry. Then, for your chosen industry you will conduct an analysis of Porter’s competitive forces and identify relevant factors in the macro environment that influence performance in this industry. Last, summarize your findings in a summary of environmental opportunities and threats.

Presentation Content

Our topic is AT&T

  1. Identify the relevant industry on which your analysis will focus.
  2. Identify major competitors in the same peer group within the industry.
  3. Discuss factors in the macro environment (PESTEL analysis), identifying whether each factor creates opportunities or threats within the industry.
  4. Using Porter’s framework, identify the competitive forces operating in this embryonic industry. Describe whether each force creates opportunities or threats within the industry.
  5. Integrate the information from your analysis to answer the following:

a.

a. Identify and explain the top two firms in the industry.

b. Identify and explain the bottom one or two firms in the industry.

c. Justify your answers in (a) and (b) with profitability and valuation ratio comparisons among the competitors you identified in Question 2.

Presentation Style Requirements

· Create a 15-20 slide PowerPoint presentation, which must include answers to all assigned questions.

· Use a minimum font size of 24 and no more than five bullets per slide.

· Include a list of references at the end of the presentation.

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Analysis of the internal Environment

Analysis of the internal Environment

Introduction

The purpose of this assignment is to apply the tools of external analysis to an industry. Choose an industry in which there are publicly traded companies. This is necessary to ensure that you will find information to complete the assignment. You may not choose the automobile industry, which we have discussed in class.

First, you will identify the relevant industry in what may be a broadly defined industry. Then, for your chosen industry you will conduct an analysis of Porter’s competitive forces and identify relevant factors in the macro environment that influence performance in this industry. Last, summarize your findings in a summary of environmental opportunities and threats.

Presentation Content

Our topic is AT&T

  1. Identify the relevant industry on which your analysis will focus.
  2. Identify major competitors in the same peer group within the industry.
  3. Discuss factors in the macro environment (PESTEL analysis), identifying whether each factor creates opportunities or threats within the industry.
  4. Using Porter’s framework, identify the competitive forces operating in this embryonic industry. Describe whether each force creates opportunities or threats within the industry.
  5. Integrate the information from your analysis to answer the following:

a.

a. Identify and explain the top two firms in the industry.

b. Identify and explain the bottom one or two firms in the industry.

c. Justify your answers in (a) and (b) with profitability and valuation ratio comparisons among the competitors you identified in Question 2.

Presentation Style Requirements

· Create a 15-20 slide PowerPoint presentation, which must include answers to all assigned questions.

· Use a minimum font size of 24 and no more than five bullets per slide.

· Include a list of references at the end of the presentation.

The post Analysis of the internal Environment appeared first on graduatepaperhelp.

 

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