Discuss your understanding of the underlying cause of both crashes.

Discuss your understanding of the underlying cause of both crashes.

Contemporary issues criterion

The recent crash of the Boeing 737 Max 8 operated by the Ethiopian Airlines and the clear similarity with the Indonesian crash is still hot news.

Part 1:

Explain your understanding of the underlying cause of both crashes.

(1-page max.) 25 points

Part II:

The FAA is the Federal body charged with certifying that all commercial planes built in the US are air and safety worthy. But FAA turns around and contracts Boeing – an aircraft manufacturer to certify the planes they build. Some argue against this FAA approach and some argue for technical reasons in favor of the approach. Provide your argument for and against the FAA approach contracting Boeing to do their aircraft safety checks

(1-page max) – 25 points

Life Long Learning Criterion

Part III

Clearly construct your own statement of “Words of Wisdom” with regard to Lifelong Learning.

The statement must be unique to you and must not appear on google. One sentence only

Grading Scheme

Citations/References – on separate page

Parts I, II and III must NOT be merged as a single paper. The must be on separate pages.

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Contemporary problems Criterion And Lifelong Learning Criterion

Contemporary problems Criterion And Life Long Learning Criterion

Contemporary problems criterion

The recent crash of the Boeing 737 Max 8 operated by the Ethiopian Airlines and the clear similarity with the Indonesian crash is still hot news.

Part 1:

Explain your understanding of the underlying cause of both crashes.

(1-page max.)25 points

Part II:

The FAA is the Federal body charged with certifying that all commercial planes built in the US are air and safety worthy. But FAA turns around and contracts Boeing – an aircraft manufacturer to certify the planes they build. Some argue against this FAA approach and some argue for technical reasons in favor of the approach. Provide your argument for and against the FAA approach contracting Boeing to do their aircraft safety checks

(1-page max) – 25 points

Life Long Learning Criterion

Part III

Clearly construct your own statement of “Words of Wisdom” with regard to Lifelong Learning.

The statement must be unique to you and must not appear on google. One sentence only

Grading Scheme

Citations/References – on separate page

Parts I, II and III must NOTbe merged as a single paper. The must be on separate pages.

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Security Management

Security Management

Introduction to Security Management

Type of Service

Assignment

Urgency 12 to 15 hours

Citation Style

APA Style

No. of Pages/Wordcount

2 pages (300 words each excercise )

No. of Sources/References 3

English US

Description

Its a week 3 discussion..

Attached file:

https://drive.google.com/file/d/1yEP60p5e2582OjJt3Qa7DYo-nXXjL00W/view?usp=drivesdk

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Identify and examine the ethical dilemma

Identify and examine the ethical dilemma

Leaking waste containers

https://www.onlineethics.org/Resources/csaindex/Containers.aspx

https://slideplayer.com/slide/7698304 /

Question:

Paper #2 which will be the written form of the case or topic that you explored. You will need to summarize the situation/topic, identify and examine the ethical dilemma(s) that arose, and discuss the pros and cons of potential resolutions, drawing on the material and cases that we have looked at in class.

you will need sources and these should be properly cited and referenced.

Your paper MUST be in proper APA format (please see the writing center/librarians/web/me/etc.) in addition to being grammatically correct college level writing.

The paper will be in 12pt Times New Roman with margins as in my example template. Your text should be a minimum of three full pages.

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Ethics engineering

Ethics engineering

Leaking waste containers

https://www.onlineethics.org/Resources/csaindex/Containers.aspx

https://slideplayer.com/slide/7698304 /

Question:

Paper #2 which will be the written form of the case or topic that you explored. You will need to summarize the situation/topic, identify and examine the ethical dilemma(s) that arose, and discuss the pros and cons of potential resolutions, drawing on the material and cases that we have looked at in class.

you will need sources and these should be properly cited and referenced.

Your paper MUST be in proper APA format (please see the writing center/librarians/web/me/etc.) in addition to being grammatically correct college level writing.

The paper will be in 12pt Times New Roman with margins as in my example template. Your text should be a minimum of three full pages.

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Elaborate on the importance of identity and naming for freedmen and freedwomen.

Elaborate on the importance of identity and naming for freedmen and freedwomen.

Homegoing

What is Yaw’s perspective on colonialism? How does he attempt to challenge it? How does his family history impact his reaction?

How do Akua and Yaw relate to white missionaries and colonists?

Robert was “the whitest black boy [Willie] had ever seen.” How does this impact her life?

On page 175, Ethe challenges H to understand why her name is so important to her. Elaborate on the importance of identity and naming for freedmen and freedwomen.

Here is the link for the summary of book . You do not need to read whole book please find the chapter relate to the question an answer them accordingly.

https://www.gradesaver.com/homegoing/study-guide/summary

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Reflection essay

Reflection essay

Integrated Marketing Overview

Ryan Zaar

March 20, 2019

Print / Digital / Social Examples

2

https://www.youtube.com/watch?v=QgROyuUwaho
Integrated Marketing Communications (IMC) Framework

3

Brand

Category

Lifestyle

Target

Marketing Ecosystem

4

Marketing

Advertising

Research / Planning

Website

Social Media

SEO / SEM

Collateral

Events

Mobile

Thought Leadership

Email Marketing

Direct Marketing

Public Relations

Marketing Funnel

5

ADVOCACY

REPEAT

ACTIVATION/PURCHASE

CONSIDERATION

AWARENESS

IMC Process Overview

6

Team Meeting/

Identify Goals Brand

Category / Competition

Target Establish Budget

Identify Possible

Solutions

Develop Creative Brief

Kickoff Meeting

Finalize deliverables &

Timing

Media Planning /

Buying

Creative Concepts /

Storyboards

Finalize Copy and Creative

Approvals Submit to

Media Outlets for Placement

Measure Results

What is a Brand Positioning?

• The connection between what the target wants or needs and what the brand offers to them

• The foundation of the marketing communications strategy and played out in every communication touch point

• A concise framework to capture and organize the target insights, the competitive set and the brand’s benefits and supports

• Offers a distinctive and unique proposition and stands out from the competitors

• What the target remembers and plays back upon hearing the brand name

7

Positioning Template

“To (target), Brand X is the brand of (Competitive set) that (benefit) because it

(support), (support), (support).”

8

Evaluative Criteria

• Meaningful

• Believable

• Differentiated

• Actionable

• Impactful

• Creative Potential

• Sustainable

9

Brand Foundation

• What are the brand’s strengths, weaknesses, opportunities and threats?

• What is the tone / brand personality?

– How does the brand act, look and feel? (Brand attributes)

• What are the functional features and benefits of the product or service?

• Who are the primary and secondary competitors?

• Who is the target(s)?

• Are there B2B vs B2C components?

• What are the available communication platforms?

10

SWOT Analysis

11

Strengths Weaknesses

(Internal)

Opportunities Threats

(External)

SWOT Analysis

Strengths

• What are the brand’s greatest strengths?

• What does this brand do better than others?

• Any unique points of differentiation?

12

Weakness (Internal) • What are any known

weaknesses?

• What might others view as weakness?

• What do competitors do better than this brand?

SWOT Analysis

Opportunities • What opportunities could be

capitalized on?

• Could changes in the economy or industry impact this company?

• What trends or conditions could positivity impact this brand?

• What market, product or business developments could happen?

13

Threats (External) • Are they any threats on the

horizon?

• What is driving these threats?

• Could changes in the economy or industry impact this brand?

Understanding the Competition

• Who are the primary and secondary competitors?

• What are their strengths?

• What are their weaknesses?

• How is each competitor positioned?

• What are their taglines?

• Is digital or print advertising available?

• What is their social media presence?

14

Competitive Landscape

15

Primary Competitors

Secondary Competitors

Understanding The Customer Journey

16

Ask friends &

family

Research online

Read reviews

and social media

Visit the store

Purchase online

Purchase Process: I’m looking to purchase a new laptop

What Makes Your Target Tick?

• In a phrase or two, who is your target?

• What are they seeking from the category?

• What do we know about the target customers as people?

• What is their existing connection to the brand or product/service?

• What are the most influential touch points throughout the customer journey?

17

Target Insights

18

Demographics Values Sought Psychographics /

Lifestyle

Product Usage Media Activity/

Social Media Barriers to Use

It’s All About the Research

Primary

• Surveys (in-person, email or phone)

• In-person interviews / focus groups

• In-home interviews

Secondary

• Online searches

• Social media audit – all channels

• Website audits

• Syndicated Data (IRI/Nielsen)

• Competitive media and spend

– www.moat.com

19

http://www.moat.com/
What’s a Creative Brief?

• A roadmap to develop all communications for the brand – TV, Print, Radio, Video, Online, PR, Social and Collateral Material

• The Planning/Strategy group is the author of the brief and ensures the consumer insights are reflected in the brief.

• Formats vary across the board

• One page is ideal

20

Creative Brief Questions

• What is the objective? What are we trying to accomplish?

• What are the deliverables?

• Who is the target(s)? Are there multiple targets?

• What do we want our target to do?

• Why does the brand exist?

• What is the tone / brand personality?

• What is the single-minded idea?

• What do we want our target to think, feel or believe?

• Why should they believe us? (benefits / supports)

• Are there any creative guidelines or legal mandatories?

• How do we measure the results?

21

Finding a Great Tagline

• A tagline is a small sentence, ideally less than five words, that says all that you are

• Concisely if you told someone what the company does

• A natural extension of the company’s positioning statement

• Differentiates from the competitors while expressing the company’s personality

• Adds consistency to marketing communications

• Engages your audience

• Can be somewhat aspirational and also inspirational

• Memorable, but could be dramatic

• Can stand the test of time

22

Tagline Examples, Guess the Brand

• Just Do It

• Got Milk?

• A Diamond is Forever

• Tastes Great, Less Filling

• I’m Lovin’ It

• Melts in your mouth, not in your hands

• You’re in Good Hands

• Have it Your Way

• The Ultimate Driving Machine

• Eat Fresh

23

Tagline Evaluation

• Is this tagline meaningful?

• How appealing is this tagline overall?

• How clear is the tagline? Easy to comprehend?

• Does it fit with the company?

• Is this unique to company?

• Does this tagline change your opinion of the company? (positive, negative or no change)

• Is this believable?

• Is there creative potential?

24

Questions?

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Argumentative Research Essay

Argumentative Research Essay

Background:

 You have completed research on August Wilson, his life, and his plays.

 You have completed reading/viewing Fences by August Wilson.

 You have read the resources on Conflict in this unit.

Prompt (what will you be writing about):

 Which conflict does Wilson use most to drive (bring forth, move forward) all the other

elements of the story?

Choose ONE that you feel is more apparent and easier to defend than the others.

o Troy vs Society

o Troy vs Himself

o Troy vs Family

o Troy vs Death

Helpful Notes:

 Thesis:

o Your thesis is the response to the prompt question plus the supporting areas

that you will be using to defend your argument. Be sure to have a thesis that

clearly states which conflict you feel is the most important and drives the other

conflicts.

o Your thesis could begin with, “In the play, Fences, August Wilson uses the

conflict of __ to drive the other conflicts and elements of the story as

evidenced by….

 Sources and evidence:

o Be sure to use things that you have learned about Wilson’s life and his writings.

For example, if you are analyzing Troy and his father’s conflict, you could bring

in information that you researched about Wilson’s relationship with his own

father.

o Include direct quotations from the play. To cite a direct quote from a play, the

format is:

 “quotation” (Wilson,1985, act #, scene #, line #).

OR

 As Wilson (1985) writes, “quote” (act#, scene #, line#).

o Use at least three outside sources. Two of them could be from your previous

research essay. Be sure to include all of these in your reference page.

Requirements:

 Length and format: 3-4 pages.

 The title page and reference page are also required, but they should not be factored

into the 3-4 page length of the essay.

 It should also be double spaced, written in Times New Roman, in 12 point font and

with 1 inch margins. Essay should conform to APA formatting and citation style.

 Use the third-person, objective voice, avoiding personal pronouns such as “I,” “you,”

“we,” etc.

 Use APA format for in-text citations and references when using outside sources and

textual evidence.

 Skills to be assessed with this assignment: creating effective thesis statements,

incorporating research, analyzing rhetoric.

 Please be cautious about plagiarism. Make sure to use in-text citations for direct

quotes, paraphrases, and new information.

Argumentative Research Essay Rubric

Does Not Meet Expectations

0-11

Below Expectations

12-13

Needs Improvement

14-15

Satisfactory

16-17

Meets Expectations

18-20

Introduction Introduction is not present.

Background details are a random collection of information, unclear, or not related to the topic.

Introduction is attempted and explains the background, but may lack detail.

Introduction explains the background, including an overview of the essay’s main points.

Introduction uses interesting anecdotes, questions, or other information to build interest. Many to all main points are logically related and developed.

Organization Many details are not in a logical or expected order. The paper does not use paragraphs. Topic and/or transition sentences are not used

Writing may have little discernible organization, but some details are not in a logical or expected order. The paper uses paragraphs ineffectively. Topic and transition sentences are used inadequately.

Writing has adequate discernible organization. Paragraphs are generally used effectively. Topic and Transition sentences are present in some of the sections

Writing is organized and details are placed in a logical order. Paragraphs are mostly used effectively. Topic and Transition sentences are used effectively.

Writing is effective, purposeful, and well-organized. Paragraphs are used effectively. Topic and Transition sentences add to the understanding and flow of the essay.

Persuasiveness Fails to develop arguments.

Some arguments are developed, but may be missing one or need further elaboration.

Develops most arguments.

Satisfactorily develops arguments.

Expertly and fully develops arguments.

Evidence and Support

Does not include text support and/or text support is not cited.

Very little evidence is given and used in the essay properly. Research evidence is not incorporated. Evidence may not relate to the thesis statement. Evidence is cited but not with the proper formatting.

Some evidence is used from one research source and/or evidence is somewhat related to the thesis statement. Evidence may or may not always cited properly.

Evidence is used from two outside sources and/or evidence is mostly tied to the thesis statement and used properly and is cited properly.

Evidence is integrated from at least three outside sources and/or evidence is used effectively and cited properly.

Integration of Knowledge

The essay demonstrates that the author has not fully understood and applied concepts learned in the course.

The essay demonstrates gaps in knowledge of applied concepts learned in the course.

The essay demonstrates that the author, to a certain extent, understands and has applied concepts learned in the course.

The essay demonstrates that the author, for the most part, understands and has applied concepts learned in the course. Some of the conclusions, however, are not

The essay demonstrates that the author fully understands and has applied concepts learned in the course. Concepts are integrated into the writer’s own insights. The writer provides

supported in the body of the paper.

concluding remarks that show analysis and synthesis of ideas.

APA Format

APA format is not followed.

Errors evident throughout all of the areas: 1 inch margins, correctly formatted title page, correctly formatted reference page, double spacing, Times New Roman,12 font.

Errors evident in three to four of the areas of: 1 inch margins, correctly formatted title page, correctly formatted reference page, double spacing, Times New Roman, 12 font.

Errors evident in one to two of the areas of: 1 inch margins, correctly formatted title page, correctly formatted reference page, double spacing, Times New Roman, 12 font.

Free of errors in: 1 inch margins, correctly formatted title page, correctly formatted reference page, double spacing, Times New Roman, 12 font.

Grammar and Mechanics

Grammar and mechanics’ errors make the essay incomprehensible.

Grammar, spelling, punctuation, and mechanics errors occur throughout document. Word choices are seldom academic. Sentence structure may be illogical or unclear.

Several errors in grammar, punctuation, spelling and mechanics present. Word choice reveals some understanding of academic language requirements. Many sentence structure issues exist.

Some spelling, grammar, punctuation and mechanical errors are evident. Academic language is upheld. The sentence structure is often logical and clear so that relationships among ideas are established.

Free of punctuation, spelling, grammar, and other mechanical errors. Consistent use of academic word choices. Sentence structure is mostly logical and clear.

*A zero can be earned if the above criteria are not met. *Plagiarism will result in a zero.

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Unit v: Argumentative task

Unit v: Argumentative task

Prompt:

Which conflict does Wilson use to drive (bring forth, move forward) all the other elements of the story?

Choose one that you feel is more apparent and easier to defend than the others.

Troy vs Society

Troy vs Himself

Troy vs Family

Troy vs Death

Note: your response to this question plus the areas that you will be using to defend your argument are what create your thesis.

Please be sure to read the assignment page and rubric for all criteria and requirements.

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