Social Media

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Social Media

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.
The paper

·         Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

·         Must include a separate title page with the following:

o    Title of paper

o    Student’s name

o    Course name and number

o    Instructor’s name

o    Date submitted

·         Must use at least two scholarly sources in addition to the course text.

·         Must document all sources in APA style as outlined in the Ashford Writing Center.

·         Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Focus of the Final Paper

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Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign, including web site and use of email.
  8. Describe a direct marketing campaign, including Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment

 

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Buying Process

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Buying Process
What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post.  Respond to at least two of your classmates’ posts. 

 

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Sales Promotion Strategies

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Sales Promotion Strategies
What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

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Electronic & Internet Marketing

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Electronic & Internet Marketing 
How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 – Current Gen Z or the Digital Generation
(http://askville.amazon.com/cut-birth-dates-generations-baby-boomers-gen-Gen-generation/AnswerViewer.do?requestId=9298486)
Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.

 

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Content Marketing

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Content Marketing 
An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

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Identify five countries that are similar in terms of Power Distance. Summarize in your own words why they are similar.

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This assignment seeks to help you understand the answer to a broader concern and that is, “How are some national cultures similar?” You should base your responses to the following questions on your analysis of the ideas of Geert Hofstede.

In order to complete this assignment, you will need to access the country profiles based on Hofstede’s cultural dimensions using the following website: http://www.geert-hofstede.com.

Please complete the following exercises:

  • Identify five countries that are similar in terms of Power Distance. Summarize in your own words why they are similar.
  • Identify five countries that are similar in terms of Individualism. Summarize in your own words why they are similar.
  • Identify five countries that are similar in terms of Masculinity/Femininity. Summarize in your own words why they are similar.
  • Identify five countries that are similar in terms of Uncertainty Avoidance. Summarize in your own words why they are similar.
  • Identify five countries that are similar in terms of Temporal Orientation. Summarize in your own words why they are similar.
  • In one half page, please summarize what you think is the connection between the key insights of the Bing (2004) reading and this assignment.

Hint: The country profiles described in terms of Hofstede’s cultural dimensions (http://www.geert-hofstede.com) may be of great value when completing this assignment. 

Please limit your response to this assignment to three and one half single spaced, typed pages. Cite your sources in the text and reference them at the end of your assignment. End your write–up with one paragraph that summarizes what you think is the importance of this assignment.

 

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OCBC Bank Case Study

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OCBC Bank Case Study
Analyze OCBC Bank after reading this article. Please login with these credentials to view (you will likely need to copy and reload the article webpage, http://www.hrmasia.com/content/putting-%C3%B4person%C3%B5-personnel, once you are logged into the site):
Login: ashford                        
Password: omm618
In a three- to five-page paper (not including the title and references pages), address the following:

  1. Describe OCBC’s unique approach to talent management and development.
  2. Compare OCBC’s approach to talent management and development to other organizations you are familiar with (e.g., current or past employers, a family business).
  3. Explain how OCBC’s approach to talent management and employee development been a primary contributing factor to the firm’s success.
  4. Evaluate the extent to which OCBC’s approach to talent management and development fits other organizations or industries, including some limitations if applied elsewhere without modification.

Conduct some additional internet research on OCBC, and examine how OCBC has performed recently—what has it done more of, less of, or differently from in the area of human resource management. Use this information to support your paper in addition to cited sources from the textbook; you must also use at least two scholarly sources.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Plan, Design, Deliver, and Evaluate an Original Training Program

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Plan, Design, Deliver, and Evaluate an Original Training Program
Assess the Draft Training Proposal and peer feedback you received in Week Two, and finalize the topic and objectives for your training program. In a 20- to 25-slide PowerPoint presentation, not including the title and references slides:

  1. Conduct a needs assessment for your proposed training program. This should include both a person and a task analysis.
  2. Develop SMART (Specific, Measurable, Attainable, Realistic, and Timely) training objectives based on the needs assessment and any assumptions you may need to make.
  3. Create an original, detailed training proposal. This should include:
    • A title and description of the program.
    • A discussion of training methods to be used, and a rationale (justification) for using them, based on training theory.
    • Proposed instructors and the reason for using them.
    • A tentative training outline.
    • A tentative list and description of training materials needed.
  4. Develop a plan for evaluation of training effectiveness including both short-term and long-term evaluation where appropriate.

Your presentation must be formatted according to APA style as outlined in the Ashford Writing Center. Support your work with cited sources from the textbook and at least three additional scholarly sources.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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