Final Paper Outline

Final Paper Outline
Refer to the complete instructions for the Final Paper, which can be found in Week Five of your online course or in the “Components of Course Evaluation” section of this guide. Construct an outline for your Final Paper. This outline should address all sections that will be covered in your Final Paper and should be written according to the outline format detailed in the Ashford Writing Center. Additionally, you must provide at least four scholarly sources, as well as your text, and detail how you will use each source.
Your paper must be three to five pages in length (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. All sources must be properly cited in text as well as on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, located within the Learning Resources tab on the left navigation toolbar.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Pros and Cons of Biofuels

Pros and Cons of Biofuels
Your readings and required multimedia sources this week have provided background into life cycle assessment and biofuel production. Based on this information, you are to write a paper that discusses the pros and cons of biofuel proliferation in the United States. At a minimum, your paper should contain:   

  1. An introduction that describes biofuel production and contains a thesis statement.
  2. A background of biofuels, including a description of the various types in use today.
  3. The environmental pros and cons of biofuel use. Tthis should contain some discuss of life cycle assessment.
  4. The economic pros and cons of biofuel use.
  5. Suggestions for policies regarding biofuel use that would maximize environmental and economic health.
  6. A conclusion summarizing your analysis.

Your paper must be three to five pages in length (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. Additionally, you must use at least three scholarly sources to provide sufficient details of the topics listed above. All sources must be properly cited in text as well as on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, located within the Learning Resources tab on the left navigation toolbar.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Energy Sources

Energy Sources
Over the duration of this course, you have learned about a number of nonrenewable and renewable energy sources. Based on this information, you are to write a research-based paper that utilizes scholarly sources to discuss one of these resources in detail.  
Choose one of the following energy sources for your Final Paper:

  • Solar
  • Geothermal
  • Wind
  • Hydropower
  • Biofuels
  • Hydrogen

Your Final Paper should contain everything listed below:

  1. An introduction and general background of the resource
  2. Current, available technologies that use the resource
  3. The environmental pros and cons of the resource
  4. The economic pros and cons of the resource
  5. The current political legislation surrounding the resource
  6. The potential long-term availability of the resource
  7. A conclusion that sums up your analysis

Writing the Final Paper
The Final Paper:

  1. Must be 8 to 12 double-spaced pages in length (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  2. Must include a title page with the following:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must begin with an introductory paragraph that has a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must use at least four scholarly sources, in addition to the course text.
  7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
  8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Conflicting Viewpoints Essay

Assignment 1.1: Conflicting Viewpoints Essay – Part I
Prewriting
Due Week 2 and worth 30 points

When looking for information about a particular issue, how often do you try to resist biases toward your own point of view? This assignment asks you to engage in this aspect of critical thinking by playing the “Believing Game.” The Believing Game is about making the effort to “believe” – or at least consider – the reasons for an opposing view on an issue.

The assignment is divided into two (2) parts.
In Part I of the assignment (due Week 2), you will first read a book excerpt about critical thinking processes: “The Believing Game and How to Make Conflicting Opinions More Fruitful” at http://www.procon.org/sourcefiles/believinggame.pdf. Next, you will review the Procon.org Website in order to gather information. Then, you will engage in prewriting to examine your thoughts.
Note: In Part II of the assignment (due Week 4), you will write an essay geared towards synthesizing your ideas.


Part I - Prewriting: Follow the instructions below for this prewriting activity.  Use complete sentences and adhere to standard rules of English grammar, punctuation, mechanics, and spelling.
1. Select one (1) of the approved topics from the www.procon.org Website and state your position on the issue.
2. From the Procon.org Website, identify three (3) premises (reasons) listed under either the Pro or Con section – whichever section opposes your position.
3.For each of the three (3) premises (reasons) that oppose your position on the issue, answer these “believing” questions suggested by Elbow:

  1. What’s interesting or helpful about this view?
  2. What would I notice if I believed this view?
  3. In what sense or under what conditions might this idea be true?”

The paper should follow guidelines for clear and organized writing:

  • Include an introductory paragraph and concluding paragraph.
  • Address main ideas in body paragraphs with a topic sentence and supporting sentences.
  • Adhere to standard rules of English grammar, punctuation, mechanics, and spelling.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA Style format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Identify the informal fallacies, assumptions, and biases involved in manipulative appeals and abuses of language.
  • Create written work utilizing the concepts of critical thinking.
  • Use technology and information resources to research issues in critical thinking skills and informal logic.
 

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Conflicting Viewpoints Essay

Assignment 1.2: Conflicting Viewpoints Essay – Part II
SynthesizingandWriting
Due Week 4 and worth 100 points

When looking for information about a particular issue, how often do you try to resist biases toward your own point of view? This assignment asks you to engage in this aspect of critical thinking.

The assignment is divided into two (2) parts.
For Part I of the assignment (due Week 2), you read a book excerpt about critical thinking processes, reviewed the Procon.org Website in order to gather information, and engaged in prewriting to examine your thoughts.

  • Remember that in the Week 2 Discussion, you examined the biases discussed in Chapter 2 of the webtext. In Part II of the assignment (due Week 4), you will write a paper to synthesize your ideas.
    Part II – Writing
    Write at three to four (3-4) page paper in which you:
  1. State your position on the topic you selected for Assignment 1.1.
  2. Identify (3) three premises (reasons) from the Procon.org website that support your position and explain why you selected these specific reasons.
  3. Explain your answers to the “believing” questions about the three (3) premises opposing your position from the Procon.org website.
  4. Examine at least two (2) types of biases that you likely experienced as you evaluated the premises for and against your position.
  5. Discuss the effects of your own enculturation or group identification that may have influenced your biases.
  6. Discuss whether or not your thinking about the topic has changed after playing the “Believing Game,” even if your position on the issue has stayed the same.

The paper should follow guidelines for clear and organized writing:

Include an introductory paragraph and concluding paragraph.
Address main ideas in body paragraphs with a topic sentence and supporting sentences.
Adhere to standard rules of English grammar, punctuation, mechanics, and spelling.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA Style format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

You must follow these submission guidelines:

Submit the essay to Turnitin.com and then submit the originality report and final essay with any needed revisions to Blackboard.

The specific course learning outcomes associated with this assignment are:

Identify the informal fallacies, assumptions, and biases involved in manipulative appeals and abuses of language.
Create written work utilizing the concepts of critical thinking.
Use technology and information resources to research issues in critical thinking skills and informal logic.

 

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Concept of Branding

Concept of Branding
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.
The paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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IMC Tactics

IMC Tactics
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Media Buying

Media Buying

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client. 
The paper

·         Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.

·         Must include a separate title page with the following:

o    Title of paper

o    Student’s name

o    Course name and number

o    Instructor’s name

o    Date submitted

·         Must use at least two scholarly sources in addition to the course text.

·         Must document all sources in APA style as outlined in the Ashford Writing Center.

·         Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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Consumer Promotions

Consumer Promotions
Select one product. In a two- to three-page paper (excluding the title and reference pages), describe the seven different types of consumer promotions shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.
The paper

  • Must be two- to three double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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