Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

Include the following components for both markets:

  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product identification
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
Click the Assignment Files tab to submit your assignment 

 

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why college women are at a higher risk of sexual assault, yet cases of sexual assault on college campuses tend to go so largely unreported to police (

why college women are at a higher risk of sexual assault, yet cases of sexual assault on college campuses tend to go so largely unreported to police (despite often being reported to campus officials). Give an example from the film The Hunting Ground.

Y

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What is the vision/mission behind the Good Hotel concept?

Read Case #10- Good Hotel: Doing Good, Doing Well? and answer the following questions:

  1. What is the vision/mission behind the Good Hotel concept?
  2. What three alternatives is Pam Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each.
  3. How would you characterize Good Hotel’s target customers.
  4. What is JdV’s marketing strategy to promote Good Hotel? Is this strategy sufficient?
  5. How would you competitively position Good Hotel relative to its rivals?

Make sure you provide substantive graduate level answers.

Make sure you use adequate, credible and reliable APA source citations to support your work.

 

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Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 
Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

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Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:

  • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
  • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
  • Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
  • Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Format your plan consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

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Explain quality and its importance to project success.

 Suppose the VoIP project sponsor wants you to present the  project to the board of directors. Particularly, the sponsor would like  you to discuss the quality of the project. It is worth noting that  during the deployment of the VoIP system the quality control team  tracked forty (40) of the deployments. The following problems were  documented:

  • Five (5) of the deployments experienced delays  due to the unique configuration of the office space which required  modification to install the proper wiring.
  • Twelve (12) of the users called the help desk to get additional training on the new system. 
  • Two (2) of the new devices were defective.

Prepare  a fifteen to twenty (15-20) slide digital presentation with the  software of your choice (e.g., PowerPoint, Google slides, Prezi, etc.)  in which you:

  1. Explain quality and its importance to project success.
  2. Explain quality management planning.
  3. Contrast quality assurance and quality control.
  4. Describe the different quality activities involved in this project and each of their outcomes.
  5. Describe Pareto diagrams and their use in project management.
  6. Present the data in the provided scenario using a Pareto diagram (Use the software of your choosing to prepare the diagram).
  7. Use appropriate key points and / or graphics to professionally convey the information.

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Identification of the Issues

GB 531 Unit 3 ( Assignment + Journal + Discussions + Final Project  Weekly Sections #5)

Unit 3 Assignment: Case Study

Read the Harvard Business School case study: A defense of direct-to-consumer prescription drug advertising. This case study focuses on the practical application of advertising in the setting of a specific regulated industry with a critical discussion of varying perspectives.

Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:

1.                Identification of the Issues

·     Identify the major opportunity/problem faced in this case.

·     Identify the major decisions that need to be made.

2.                External Analysis

·     Evaluate factors outside the organization that should be taken into consideration when making a decision.

3.                Internal Analysis

·     Evaluate factors inside of the organization that should be taken into consideration when making a decision.

4.                Alternatives

·     Select possible alternatives to take advantage of the opportunities or solve the problems identified.

·     Evaluate the strengths and weaknesses of each alternative.

5.                Decisions and Implementation

·     Propose a solution to the problem.

·     Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

Assignment Checklist:

·                   Select possible alternatives to take advantage of the opportunities or solve the problems identified.

·                   Evaluate the strengths and weaknesses of each alternative.

·                   Defend your choice by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to the Unit 3: Assignment Dropbox.

Unit 3 Discussion Topics

This week’s Discussion focuses on the value of advertising agencies and media planning strategies.

Discussion Topic 1: Should companies use advertising agencies or do their own advertising? Support your position. Within your response, include a relevant quote from your textbook.

Discussion Topic 2: Reach and frequency are both emphasized when doing media planning. What is the difference between the two concepts? Which is more important and why? Within your response, include a relevant quote from your textbook.

Final Project – Section 5

View the Final Project Timeline

5. Create a layout of a full-page magazine advertisement, in color, with copy and layout aimed at a regional or national market.

Directions for Submitting Your Final Project – Weekly Section

Save your Project in a location and with a name that you will remember. Submit your final Project Weekly section to the Unit 3: Final Project – Weekly Sections Dropbox.

A preliminary (artist’s rough) design of the intended brand or logo. One rendering is to be in color and the same in black and white. (Submitted Week 3)

Directions for Submitting Your Final Project – Weekly Sections

Submit your document to the Unit 3: Final Project – Weekly Sections Dropbox.

Unit 3 Learning Journal

In this week’s Journal, reflect on the future of advertising in traditional media such as newspapers, television, and radio. Do you think there is still a place for advertising in such media? If you ran a small business (25 employees or less), would you advertise in these media or would you choose social media which may be less expensive but perhaps not as targeted?

Requirements: Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.

 

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PEZ & Learning Journal

GB 531 Unit 6 ( Assignment + Journal + Discussions + Final Project  Weekly Sections #10 and Full Project + SDLP )

Unit 6 Assignments: PEZ & Learning Journal

1.                  Go to the PEZ website at http://www.pez.com.

2.                  Learn about the company and its products.

3.                  Design a new advertising campaign to renew interest in the product. Consider all aspects of the marketing mix when designing your campaign.

4.                  Compose a 2–3 page paper (plus Cover page and References page and using APA formatting).

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to Unit 6: Assignment Dropbox.

Unit 6 Discussion Topics:

This week’s Discussion focuses on ethical implications of advertising.

Discussion Topic 1: What are the responsibilities of advertising from a social perspective, a legal perspective, and an economic perspective? Within your response, include a quote from your textbook.

Discussion Topic 2: Is it okay that companies use puffery in their ads? What is puffery and why does the FTC allow it occur in advertising?

Unit 6 Learning Journal

In this week’s Journal, reflect on an advertising campaign that you feel was unethical and should never have been allowed to run. Do you believe all advertising campaigns should be reviewed by some sort of government agency before being allowed to run? Or should consumers be the ultimate review board, deciding if they dislike an ad campaign, they simply do not buy the product?

Requirements: Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.

Unit 6 Final Project: Submit Section 10 & Full Project

View the Final Project Timeline

10. Choose one other promotional medium including, but not limited to a direct mail piece; package design, product label; transit ad; or shelter advertisement

Directions for Submitting Your Final Project – Weekly Sections

Save your Project in a location and with a name that you will remember. Submit your final Project Weekly section to the Unit 6: Final Project – Weekly Sections Dropbox.

11. Assemble and submit the entire project. Make sure that your project is consistent throughout and includes transitions from part to part.

*Click on the Rubric below for Full Final Project Instructions

Directions for Submitting your Final Project – Full Project

Submit your Full final Project to the Unit 6: Final Project Dropbox.

Unit 6 Complete and Submit Your SDLP

Now it is time to reflect on what you have accomplished relative to your professional goal during your course experience. I hope you realized many of your expectations and experienced some unanticipated contributions to your professional development.

Retrieve your SDLP that you created in Unit 1. Complete Step 3. Although I am interested in understanding how this course experience helped you move forward, I am also interested in knowing how you are progressing overall.

Be sure to keep all of your course SDLP Assignments in a personal folder or add to your Program Portfolio, if you choose. Saving them will provide you with a history of your progress that you may choose to use in a job search and for your personal sense of satisfaction.

This Assignment will be graded based on evidence of thoughtful development of your SDLP.

Save your updated SDLP in a location and with a name that you will remember. Submit your SDLP to the Dropbox. Choose Unit 6: Self-Directed Learning Plan from your Dropbox and submit the document.

 

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OCBC Bank Case Study

OCBC Bank Case Study
Analyze OCBC Bank after reading this article. Please login with these credentials to view (you will likely need to copy and reload the article webpage, http://www.hrmasia.com/content/putting-%C3%B4person%C3%B5-personnel, once you are logged into the site):
Login: ashford                        
Password: omm618
In a three- to five-page paper (not including the title and references pages), address the following:

  1. Describe OCBC’s unique approach to talent management and development.
  2. Compare OCBC’s approach to talent management and development to other organizations you are familiar with (e.g., current or past employers, a family business).
  3. Explain how OCBC’s approach to talent management and employee development been a primary contributing factor to the firm’s success.
  4. Evaluate the extent to which OCBC’s approach to talent management and development fits other organizations or industries, including some limitations if applied elsewhere without modification.

Conduct some additional internet research on OCBC, and examine how OCBC has performed recently—what has it done more of, less of, or differently from in the area of human resource management. Use this information to support your paper in addition to cited sources from the textbook; you must also use at least two scholarly sources.
Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

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