Organization Development and Sense-Making Approaches
Chapter 9
Organization Development
and Sense-Making Approaches
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
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Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change that recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts.
The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.
Highlights of the third edition include: • New coverage of contemporary topics throughout, such as “depth of change”
(Chapters 1, 4, and 12), change in a recession (Chapter 3), the built-to-change organization (Chapter 4), and the impact of social media and the communication “escalator” (Chapter 7).
• A new chapter, “The Effective Change Manager: What Does It Take?” (Chapter 12), exploring competency frameworks, interpersonal communication processes and skills, issue-selling tactics, and the need for the change manager to be politically skilled.
• Improved visual appeal with more graphics and occasional memorable cartoons.
Now available with —the leading adaptive learning resource.
connect.mheducation.com
Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change that recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts.
The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.
Highlights of the third edition include: • New coverage of contemporary topics throughout, such as “depth of change” (Chapters 1, 4, and 12),
change in a recession (Chapter 3), the built-to-change organization (Chapter 4), and the impact of social media and the communication “escalator” (Chapter 7).
• A new chapter, “The Effective Change Manager: What Does It Take?” (Chapter 12), exploring competency frameworks, interpersonal communication processes and skills, issue-selling tactics, and the need for the change manager to be politically skilled.
• Improved visual appeal with more graphics and occasional memorable cartoons.
Now available with —the leading adaptive learning resource.
connect.mheducation.com
Images of Managing Change, Approach & Focus
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
Note: The caretaker and nurturer images are not central to managing change literature because they involve the assumption that managers receive rather than initiate change
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Image Approach Focus
Chapter 9
Coach Organization Development Appreciative Inquiry Positive Organizational Scholarship Broadly based on assumptions about the importance of humanistic values (openness, honesty, integrity), democratic values (social justice, freedom of choice, involvement), and developmental values (authenticity, growth, self-realization)
Interpreter Dialogic OD Sense-Making The significance of the meanings that people attribute to actions, how these meanings influences people’s behaviors, and how managers of change can take this into account. .
Chapter 10
Director Change Management Contingency Focus on strategic and planned organizational change. Intentional change outcomes are treated as achievable through a series of planned steps.
Navigator Processual Treats outcomes as the result of a complex interplay of different interests, both internal and external to the organization.
Organization Development (OD)
OD has played a central role in the management of organizational change for more than half a century; it
‘has been, and arguably still is, the major approach to organizational change across the Western world, and increasingly globally’ (Burnes & Cooke, 2012: p.1396
Traditional OD (Beckhard, 1969)
Planned, whole system focus
Top management involvement
Aims to improve effectiveness
Long-term
Action-oriented
Changing attitudes and behavior
Experiential learning is important
Group/team focus
Values basis is humanistic, democratic and developmental
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
OD Steps
Problem identification
Consultation
Data gathering and problem diagnosis
Feedback
Joint problem diagnosis
Joint action planning
Change actions
Further data gathering
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Criticisms of OD
As OD has become more widespread, so have questions about its strengths and weaknesses as an approach to managing change.
Questions include
Is the OD emphasis on ‘humanistic’ values (e.g., open communication, participation, and empowerment) ‘up to the task’ of bringing about change in tough, competitive environments?
Is OD too slow and too incremental when organizations often require change to be rapid and transformational
Are OD values universal or are they culturally specific?
Is OD able to handle the challenges associated with large-scale change?
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Large-scale Change
Some applications of OD have developed with a specific ‘whole system’ focus such as World Café, ‘town hall meetings’, and ‘future search’
The large scale change approach typically involves bringing all organizational members/stakeholders together in one place.
In large-scale change, the traditional OD focus on participation exists in parallel with a focus on responsiveness to changing business conditions. Inclusiveness is considered to develop shared perspectives about what needs to be done which in turn provides the basis for successful collective action
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Current relevance
Are OD values universal
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Appreciative Inquiry (AI)
AI takes as its starting point not current problems but what it is that is working well in an organization
Change is framed as a process of identifying what might be possible in the future by building on existing strengths
Shows a from problem solving to joint envisioning of the future
AI can be envisaged as a four-step technique (Fuller et al, 2000)
Discovering/appreciating the good qualities in what is currently practiced
Building on existing knowledge to envisage what the future could be
Designing, through collective dialogue, what should be
Sustaining the organization’s future
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Positive Organizational Scholarship (POS)
A POS perspective involves the following (Cameron & McNaughton, 2014, p.447)
Adopting a ‘positive lens’ on any situation
Focusing on ‘spectacular, surprising, or extraordinary’ outcomes
Seeing positivity as providing the capacity for greater achievements
Assuming that humans have an innate inclination to try to achieve the best that can be achieved
POS has its critics. For example, (Fineman, 2006)
Whether a particular behavior is positive is a subjective judgement and may also be culturally relative
Prioritising positive behaviours risks insufficient attention being given to the important change that can come from attention to negative behaviors?
‘Be positive’ programs can have a coercive element
POS advocates counter-position
POS does not ignore negative factors; rather it seeks to give attention to the positive to counter the historic dominance on a problem-focused approach to change
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Dialogic OD
(adapted from Marshak, 2015)
Traditional (Diagnostic) OD
Begin with diagnosis of the situation
Change comes from identifying, planning and managing change in a systematic unfreeze-freeze sequence
Consultant’s role is as a neutral facilitator who retains distance from those being affected
Dialogic OD
Work with people in a way that creates new awareness, knowledge and possibilities
Engage with stakeholders in ways that challenge existing norms, beliefs and behaviors
Consultant’s role is as a facilitator who becomes part of the situation being changed
Note different views on the utility of the diagnostic-dialogic distinction
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Sense-Making 1
Sense-making is consistent with the interpreter image of managing change
Sense-making is:
“ a social process of meaning construction and reconstruction through which managers understand, interpret, and create sense for themselves and others of their changing organizational context and surroundings’ (Rouleau and Balogun, 2010, p.955)
Sense-making treats organizations as being in an ongoing state of adjustment to changing circumstances (rather than ever being ‘frozen’ (in a state of inertia)
Sense-making rejects the idea of change being able to be managed through a standardised change management program
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Sense-Making 2
Some implications of a sense-making perspective on managing change are that:
Change managers should try to provide a clear narrative that articulates the what, why, and how of the proposed change
Because humans hate a ‘meaning vacuum’, in the absence of a clear narrative they will create meaning to ‘fill the void’ which opens up the possibility for all sorts of (mis)interpretations to ‘take hold’
Managers attempts at sense giving are only one source of information (about what is ‘going on’) so their effectiveness is not guaranteed
Managers should be aware that their actions are likely to be interpreted symbolically (i.e., what the actions ‘mean’) by other organizational members and that this interpretation occurs regardless of whether or not managers intend it to occur
Images of Managing Change, Approach & Focus
Organization Development
OD steps
Criticisms of OD
Large-scale change
Appreciative Inquiry (AI)
Positive Organizational Scholarship (POS)
Dialogic OD
Sense-Making
7-*
Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
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