Marketing Plan & Sales Strategy

1. For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

1. Define your company’s target market.
2. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
3. Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description see below).
4. Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (https://www.census.gov/programs-surveys/cbp.html). Check Chapter 2 of Successful Business Plan for more research sources.

· Assess your company’s market competition.

. Use the factors listed in the course text graphic (p. 123 | Assess the Competition see below) to assess your company’s market competition.

. Defend your strategy to successfully compete against market leaders in your segment.

1. Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.

. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution see image below). (List below the current market leaders and the approximate percentage of the market each one commands.)

Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.

· Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

(Keeping the Five Fs in mind, describe the message you want to convey to customers about your product or service.)

. Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

· Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

· Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.

· Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

· Format your assignment according to these formatting requirements:

a. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

b. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 use the attached “Business Plan Financials” MKTBUDJ TAB MS Excel template.

Complete the Marketing Budget worksheet for your company.

1. Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
2. Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
3. Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
4. Leave the number at zero (0) for any marketing vehicles you do not intend to use.
5. Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
6. Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

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Article writing homework help

Body Paragraphs Outline Example

Introduction: “Many composition scholars have complained about the lack of writing

skills of incoming freshman.”

• Summary of articles to which the paper responds

Thesis: High school papers do not teach students to write in context and therefore do

not prepare them for college level writing.

Body Paragraph #1:

Topic sentence: College Level Writing is about entering conversations.

• List needed quotes or summary

Body Paragraph #2:

Topic Sentence: High school papers have no context.

• List needed quotes or summary

Body Paragraph #3:

Topic Sentence: Because of the different purposes in writing, students have difficulty in

transitioning to college writing.

• List needed quotes or summary

Body Paragraph #4:

Topic Sentence: High School Writing classes can do a much better job at creating

academic conversations.

• List needed quotes or summary

Conclusion:

• List needed quotes or summary

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Case task-Applied Sciences homework paper

Assignment Overview

There are various forms of fraud that can be committed in a healthcare setting. Fraud not only impacts funding organizations, typically the Federal government and consequently, the taxpayers, but can also have an impact on the quality of care delivered to individuals. This case assignment examines healthcare fraud, the penalties that are associated with fraud cases, and then the role of Corporate Compliance Programs as a deterrent for fraud within healthcare organizations.

Case Assignment

New Orleans woman sentenced to prison for role in $3.2 million health care fraud and kickback scheme. Retrieved from: https://www.justice.gov/usao-edla/pr/new-orleans-woman-sentenced-prison-role-32-million-health-care-fraud-and-kickback

Sixteen individuals charged in $60 million Medicare fraud scheme. Retrieved from https://www.justice.gov/usao-ndtx/pr/sixteen-individuals-charged-60-million-medicare-fraud-scheme

Miami-Dade psychiatrist sentenced to prison for his participation in various fraud schemes. Retrieved from: https://www.justice.gov/usao-sdfl/pr/miami-dade-psychiatrist-sentenced-prison-his-participation-various-fraud-schemes

For this module’s Case, choose one of the cases of Medicare or Medicaid fraud listed above. Discuss the elements of the case, the decision that was reached by the court, identify the type(s) of fraud, and law(s) that were broken. Discuss and analyze the penalty for the perpetrator and whether the outcome was appropriate. Discuss how a Corporate Compliance Program can help minimize the risk of fraud for a healthcare organization.

You may research to find additional information on each case, as well as for general purposes for this assignment, but be sure to only use reliable sources.

Assignment Expectations

Conduct additional research to gather sufficient information to justify/support your report.

Limit your response to a maximum of 3 pages (title and reference page is not included in page number count).

Support your report with peer-reviewed articles, with at least 3-4 references. Use the following link for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php.

You may use the following source to assist in formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.

For additional information on reliability of sources, review the following source: https://nccih.nih.gov/health/webresources.

This assignment will be graded based on the content in the rubric.

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Paper 1: Discussion—Doing Business Abroad

Nancy Baxter and several other small business owners joined a trade mission to China to explore market opportunities there. The group learned that China has a population of 1.3 billion and is the third fastest growing export market for small- and medium-sized US firms.

In any given year, the Chinese software market grows by 30% and the number of Internet users quadruples. Furthermore, the demand for management consulting services is increasing, especially information technology consulting.

Members of the group were surprised by the number of people who had cell phones and regularly surfed the Internet, especially in large, urban centers. On the downside, they found that counterfeit goods (from clothing and leather goods to software and CDs) were available at a fraction of the cost of legitimate merchandise. In addition, the members found that local merchants expressed an interest in doing business only with vendors with whom they had established relationships.

In this assignment, you will review different concepts discussed in the course and critically evaluate how the business venture you are proposing could be successful in a different business culture, such as China.

Tasks:

Using the Internet or the Argosy University online library resources, research how people do business in China and how the Chinese culture can affect your traditional business thinking.

Now, respond to the following questions:

What types of businesses would prosper in China? Why?

What are the challenges and risks associated with doing business in China?

What steps should Baxter take to address these challenges and risks in order to increase a chance of success in the market?

Submission Details:

By the due date assigned, in about 300 words, post your responses to this Discussion Area

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