Please read the below scenario and answer each question in its entirety:Traveli

Please read the below scenario and answer each question in its entirety:Traveling is becoming an increasing hobby for people in the United States. Also, the pet parenting phenomenon is also growing rapidly. One of the issues, however, is the dilemma of traveling with a pet. There have been many reports of airlines that have lost a pet or the pet did not survive the trip.Recently, there was a couple who were both professional pilots and also pet owners. Upon retirement, they decided to start an airline that catered specifically to pets. They identified the key routes that commercial airlines fly that also have a smaller airport in the community. For a fee, the traveler can fly his or her pet to the destination city. The pet owner is responsible for dropping off and picking up the pet from the smaller airport. The animals are transported in plush cages in a pressurized cabin. They are provided, for a fee, snacks during their travel.Reflecting on the above from a Marketing Strategy Perspective, address the following below issues: a.) Develop a target market for this project. Make sure to address at least three market segmentation variables that would be important to consider and how you arrived at the target market you are suggesting for this project. b.) Develop a customer retention program for this business. Discuss the concept of customer orientation and the importance of a customer retention program and what factors should be considered for this business. Identify the type of information the company needs to design this program and from where the company will obtain this information.c.) Marketing strategy focuses on solving problems. Many of the problems originate from specific needs. Identifying the appropriate needs assists in the product differentiation process, as well. Identify the Primary Needs and Secondary Needs this product will satisfy. How will this be used in the product differentiation, positioning of the product, and the impact within the consumer buying process?Each question must have a response of at least 2 paragraphs. Book reference:Winer, R. S. and Dhar, R. (2016). Marketing management (4th ed.). Boston, MA: Pearson Learning Solutions

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Both billionaire, Branson, and psychologist, Peterson, appear to have similar s

Both billionaire, Branson, and psychologist, Peterson, appear to have similar sentiments towards the pursuit of happiness, but only on the surface. Branson suggests that the pursuit of happiness should not be a goal, whereas Peterson concludes that “the pursuit of happiness is a pointless goal” (Lott, 2018). Examine the ways in which the two differ and propose your own stand on the pursuit of happiness. 1000 words APAAdditional reading: https://www.channelnewsasia.com/news/commentary/richard-branson-stop-chasing-key-to-happiness-10667236 https://www.theguardian.com/global/2018/jan/21/jordan-peterson-self-help-author-12-steps-interview 

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What is the conclusion of Olbermann’s argument? Cite three reasons (premises) t

What is the conclusion of Olbermann’s argument? Cite three reasons (premises) that he offers for his conclusion. What is the conclusion of Condell’s argument? Cite three reasons (premises) that he offers for his conclusion. According to the criteria for rational acceptability identified in our text (see pages 25-27), who has the stronger argument? Condell or Olbermann? What makes it stronger? How might either presenter have improved his argument? Finally, if you could arbitrate between these two gentlemen, what would you suggest to them as a compromise?

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A year ago you set up a retail business that specialises in selling electronic

A year ago you set up a retail business that specialises in selling electronic entertainment equipment. You are still learning and regularly read trade magazines for education purposes and to keep up with developments in the industry.In early March 2016, you read an article in one of those magazines, ‘Modern Electronics’, about a newly developed range of lightweight digital headsets that were being produced by an overseas manufacturer for use with all forms of sound delivery equipment – including digital televisions. The article, which had been written by one of the magazine’s journalists, provided a lot of technical detail and noted that scientific tests had shown that the new headsets improved sound quality by up to 50%.On the page opposite the last page of the article was an advertisement that had been inserted and paid for by an electronics importer, Entertainment Imports Ltd. It read:’Special offer. Brand new arrivals. The latest technology. Headsets that are guaranteed to improve sound quality by up to 50%. Special promotional prices available. Trade enquiries welcome.’The advertisement then gave a website address for the company.You checked the website and found a catalogue and price list with a special section for the advertised headsets. The catalogue described them as ‘the very latest technology from overseas,’ as, ‘a whole new experience in sound reproduction’ and as, ‘like nothing you have ever experienced before’.You then telephoned the company in mid-March 2016 and spoke to a salesman. You explained that you had a retail business specialising in electronic entertainment equipment and that you were interested in ordering 1,000 of the advertised headsets. You also told the salesman that you were considering running your own special promotion in July and advertising the headsets in the local newspaper.The salesman agreed that your idea was very good and told you that he thought that it could generate significant sales. He also told you that there would be no problem providing the required 1,000 headsets in time for your proposed July promotion. You then discussed the detail of the agreement.You agreed that the headsets would be delivered no later than Friday 15 July 2016, a week before your special promotion and advertising campaign. In the course of that conversation you also told the salesman that you would put your advertisements in the local newspaper on the morning of Saturday 16 July so you could take maximum sales advantage of the weekend trade in the shopping centre in which your shop was located.You also agreed that that 500 of the 1,000 headsets ordered would be white and 500 would be black being the two colours that you thought would sell the best and that the full price of $10,000 would be payable on delivery. The salesman said that this was company policy because you were not an established account holder.That afternoon, the salesman completed and faxed one of his company’s standard form contracts to you – with all of its standard provisions set out in detail. It also included on its first page the following details from your conversation that morning:Goods Ordered:         One thousand (1,000) black and white digital headsets.Delivery date:             15 July 2016.Price:                          $10,000 (payable in full on delivery).    You signed and returned the form to Entertainment Imports Ltd without reading it.On Thursday 14 July 2016 you were urgently and unexpectedly called away to a family emergency from which you did not return until Saturday 16 July 2016. Before you left, and to ensure that nothing went wrong with the delivery of the headsets you wrote a cheque for the full amount of the purchase price and couriered it to Entertainment Imports Ltd’s office that Thursday morning. It arrived at midday and Entertainment Imports Ltd banked it that afternoon.When you finally returned on Saturday morning there was a message on your mobile phone which you had forgotten to take with you from your store manager, telling you that the headsets had not been delivered on Friday 15 July 2016.You then tried to contact Entertainment Imports Ltd and eventually spoke to the salesman with whom you had dealt. In reply to your question about the headsets he said, ‘We had the boxes out on our loading dock for you to collect all day yesterday but no-one came to collect them and you did not answer your mobile’. You replied saying, ‘You guys were supposed to deliver them’. ‘No’, said the salesman, ‘the contract only specified the date for delivery, not that we had to deliver them to you at your shop. Whenever we have to deliver goods to a customer’s premises we charge a delivery fee and that part of the contract form was not filled in’.You told the salesman that you were not happy but that you thought that it could still be possible to salvage the situation. You told him that you would pick the goods up that afternoon and that was arranged. You picked the boxes up just after 3pm and took them to your store – arriving just as the shopping centre was shutting for the day.You secured the boxes in your stock room but took one full box home with you to do a quality test before putting the headsets out for sale the following day. The first thing you noticed was a notation on the box to the effect that the headsets could only be used with LCD televisions and not with all sound equipment as you had thought.You then tested a sample of 20 headsets on your television and found that 10 of them had very poor quality sound reproduction far worse that that provided by the other headsets that you already had in stock in your shop. They were also heavier than other similar headsets and far less comfortable to wear. You also noticed that all of the headsets in that box were a black and white combination with black ear-pieces and a white cord. When you checked the remainder of the boxes the next morning, you found that the entire consignment was exactly the same: that is they all had black ear-pieces and a white cord.You rang the salesman and told him that you were rejecting the entire consignment, that you wanted your money back, that you wanted to be reimbursed for the costs of your newspaper advertisement and that you expected to be compensated for both lost profits and the aggravation and frustration that you had suffered as a result of Entertainment Imports Ltd’s breach of contract.The salesman told you that Entertainment Imports Ltd had done everything it was required to do under the contract and that, if anyone was in breach, it was you as you had not paid for the headsets ‘on delivery’ as required by the contract and you had also failed to pick them up on the due date for delivery as set out in the contract.Before deciding whether to seek formal legal advice you decide to do your own investigation of your rights, duties and potential liability and to put the matters together in a paper for your Board for their information and advice. Draft that paper. In particular it should consider:In each case you are to provide detailed reasons to explain your conclusions.

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Complete 1 page APA formatted essay: The Republic by Plato: Book IV.The republi

Complete 1 page APA formatted essay: The Republic by Plato: Book IV.The republic is a book written by Plato some 360 B.C.E and it depicts conversations Socrates had concerning justice when he was at the port of Piraeus. Throughout the dialogue, Socrates, through a proper understanding of human psychology, tries to enlighten the participants explaining that even after they have been enlightened and emancipated, they must also enlighten those who are still in the dark concerning the concept of justice.To state with, Socrates highlights the importance of unity in bringing victory and happiness for the state. Through unity, wars can be won and people can be elevated from unnecessary suffering. Socrates argues that if everyone is given a chance to be educated and nurtured, they can move out of poverty as they can innovate their own ways to survive, thereby moving from poverty (Plato). Education and nurture form a strong foundation for a happy state. Democracy and freedom can also emancipate a state and give its citizens happiness as they will be allowed to alter and make their constitutions as they think suits them. a state should also free the citizens from corruption as it may bring happiness to a few individuals at the expense of the whole stateIn conclusion, greatest happiness for the greatest number of people in any given state can be brought through education, unity, democracy, citizenship, avoiding corrupt dealings, providing freedom, and creation of balance between poverty and wealth.&nbsp.

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The plant works one 8 hour shift per day with 7 staff. The plant works 5 days

The plant works one 8 hour shift per day with 7 staff. The plant works 5 days per week. The average wage is $19 per hour. The plant would use 1,250 units of input to make the widgetsand can buy inputs at $6.50per unit. Based on location and staffing levels, the plant would be assigned an overhead allocation of $1,500 per week.a)What is the total cost of production for a week at each plant? What is the cost perwidget?What is the labour cost per widget?b)Calculate and compare the labour productivity of the two options. Which one is better?c)Calculate and compare the multi-factor (labour, input and overhead) productivity of the two options. Which location is preferred?d)Give two other factors that the management team should consider before choosing a location (there may be more than 2 but only 2 are required).e)The Ontario plant’s manager believes he can increase labour productivity per hour by 10%by increasing wages to $25per hour. How many widgets can they now make in a week? What is the total labour cost per widget and total cost per widget? How much have each improved?

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What NCAA college basketball conferences have the higher probability of havin

What NCAA college basketball conferences have the higher probability of having a team play in college basketball’s national championship game? Over the last 20 years, the Atlantic Coast Conference (ACC) ranks first by having a team in the championship game 10 times. The Southeastern Conference (SEC) ranks second by having a team in the championship game 8 times. However, these two conferences have both had teams in the championship game only one time, when Arkansas (SEC) beat Duke (ACC) 76–70 in 1994 (NCAA website, April 2009). Use these data to estimate the following probabilities. a.  What is the probability the ACC will have a team in the championship game (to 2 decimals)? b.  What is the probability the SEC will have team in the championship game (to 2 decimals)? c.  What is the probability the ACC and SEC will both have teams in the championship game (to 2 decimals)? d.  What is the probability at least one team from these two conferences will be in the championship game? That is, what is the probability a team from the ACC or SEC will play in the championship game (to 2 decimals)? e.  What is the probability that the championship game will not have a team from one of these two conferences (to 2 decimals)?

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Complete Study Problem 13-5 from the end of Chapter 13 of the text and submit t

Complete Study Problem 13-5 from the end of Chapter 13 of the text and submit to your instructor. Clearly label the calculation of the required ratios and solve using Excel. Use formulas to calculate the ratios and format the cells to insert a comma if there is more than three numbers. Round dollar amounts to the nearest whole dollar. Summarize your analysis in a concise management statement not to exceed 100 words. Please find the website that goes alongside the textbook listed below:http://wps.prenhall.com/bp_keown_fof_7/144/37020/9477271.cw/index.html13-5. a.

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15. A researcher is interested in testing the claim that more than 75% of the a

15. A researcher is interested in testing the claim that more than 75% of the adults believe in global warming. She conducted a survey on a random sample of 500 adults. The survey showed that 400 adults in the sample believe in global warming. Assume the researcher wants to use a 0.05 significance level to test the claim.(a) Identify the null hypothesis and the alternative hypothesis.(b) Determine the test statistic. Show all work; writing the correct test statistic, without supporting work, will receive no credit. (c) Determine the P-value for this test. Show all work; writing the correct P-value, without supporting work, will receive no credit. (d) Is there sufficient evidence to support the claim that more than 75% of adults believe in global warming? Explain.

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