Assignment : Day & Ross Transportation Group – Upon graduation from University, you have a joined a prestigious management consulting firm. They have put you onto a project team that has been engaged to undertake an analysis of theindustry and regulatory environment within which Day & Ross operates. Your industry analysis should take the form of a five forces analysis. Please identify and assess each of the five forces and recommend whether it is an attractive industry to enter into. Please identify the key barriers to entry. Please assess the competitive environment in terms of its level of complexity and change.* Please also identify some of the key performance metrics in this industry and briefly describe the market structure. In terms of the regulatory assessment, please identify the key regulators, the key industry associations and document the important industry issues from the points of view of the regulators and the industry players. Please reference online information sources appropriately using endnotes. Please end the analysis with a discussion regarding implications. In other words, after gathering the data, so what? What does it mean?

Suggested Readings:

· Michael Porter 2008 The Five Competitive Forces That Shape Strategy. Harvard Business Review 86 (1) 78 – 93

· Wikipedia note on Market Structure http://en.wikipedia.org/wiki/Market_forms.

· * See Duncan, R. (1972) Characteristics of Perceived Environments and Perceived Environmental Uncertaintly.

· Administrative Science Quarterly, 313-327.

students will undertake 7 written case assignments. The focus of seven of these assignments will be to respond to the specific questions. These are described further on in this course outline. Each assignment shall be limited to three single spaced pages plus diagrams and appendices. A paper version or hard copy of the assignment shall be handed at the start of class which it is due. Please use APA style when citing and referencing information. http://apastyle.apa.org/

 

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Scenario for paper Discussion

• We all agreed to use Scenario 1: Choose an existing U.S. based business the does not currently have international operations and expand it globally.

For our paper and PowerPoint project we came to the agreement of choosing an existing U.S. based business the does not currently have international operations and expand it globally. With doing so we are basing our project on the company Perrigo. Perrigo Company is a manufacturer of private labelover-the-counterpharmaceuticals.The company operates in three segments; Consumer Healthcare, Rx Pharmaceuticals, and Active Pharmaceutical Ingredients. This segment has analgesic, cough/cold/allergy/sinus, first aid, antacids, hemorrhoid remedies, sleep aid products, feminine hygiene products, vitamin, and nutritional supplement products. So we as a team decided to go with infant formula as our product to introduce into the country of Chile for the company to go global.

These are the Topics that needs to be covered as Listed below:

Economies of Scale,

Tariffs/Subsidies/Quotas,

Economic Integration Opportunity?

Microsoft Word, APA format, Peer reviewed citations preferred.

 

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In 1990, Michael Porter and a team of researchers attempted to determine why some nations succeed and others fail in international competition. The task was to explain why a nation achieves international success in a particular industry, such as Japan in the automobile industry and Germany in the chemical industry.
Porter theorizes that four factors of a nation lead to shaping the competitive advantage:

• Factor Endowments
• Demand Conditions
• Relating and Supporting Industries
• Firm Strategy, Structure, and Rivalry

Your Hill textbook describes Porter’s theory in detail. In a 2-3 page paper, give an example of an industry and a country and relate each of the four factors of the Diamond to this example. How has that industry succeeded or failed according to the Diamond strategy?  You will need to use the Benedictine Library as well as outside resources for this research.

Please do not use an individual company or firm as your example the Diamond illustrates industries as a whole.

This assignment is due at the end of this week.

The Grading Rubric for Assignment is as follows: (Total of 50 Points)

Factor Endowments (Heading) 10 points: To clearly identify the Basic factors (5 points) and advanced factors (5 points) of your industry and country chosen.

Demand Conditions (Heading) 10 points: To clearly identify the demand conditions for the industry’s product in your country.

Relating and Supporting Industries (Heading) 10 points: (5 pts Related industries, 5 pts Supported industries)-Identify the related industries and supported industries that lends support to your industry having national advantages and are internationally competitive

Firm Strategy, Structure, and Rivalry (Heading) 10 points: (5 pts. for Firm Strategy and Structure, 5 pts. for Rivalry)-Clearly identify in your paper the strategy or strategies that make your industry competitive. Give an explanation of structure of firms in creating competitive advantages. In your paper identify the domestic rivalry aspects that are competitive advantages for your industry in your country.

Conclusion Section 4 points: (Will take off points if no conclusion in paper)

APA & Grammar 4 points: (Spelling, grammar, and APA citations, headings, in-text citations, references)

References 2 point: (Double-spaced, alphabetized, and hanging indent)

 

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Indian Consumer Article Summary and Discussion Questions

The Indian Consumer: Apparel Clothing Involvement

     In the article, “How Cosmopolitan are Indian Consumers?: A Study on Fashion Clothing Involvement,” published in 2013 author Arpita Khare explores the possible opportunities that await clothing manufacturers and retailers targeting the Indian consumer. Khare has chosen to focus this study on a country rich with culture and tradition. As one of the notable BRICS nations, India boosts a large population, a thriving economy and spends a substantial amount of money on luxury fashion apparel. And yet, there is still much to be discovered about the Indian consumer’s involvement in fashion. This study attempts to shed a light on this particular consumer in part by addressing the effect that cosmopolitanism has on their choices for apparel.

     At first read this article presents the Indian consumer much like any other fashion consumer from many given countries, even western countries. For example, Khare notes in regard to the Indian consumer “…new money is purchasing luxury clothing as a symbol of wealth and status.” So what makes the Indian consumer so different from other consumers in other countries? One difference is the dichotomy of this consumer’s fashion choices. According to this study Indian consumers carefully balance their taste for luxury fashion with the need to be accepted within their social environment. Although this may be said for other countries and cultures, India is unique in this regard.

     The Indian consumer is cosmopolitan. This consumer is open to the influence of other cultures as it desires to be regarded as a sophisticated country by the global community. However, this study shows the importance Indians place on tradition and culture, and this is what makes the Indian consumer so interesting. A good example of this is the popular Bollywood emergence influenced by the famous Hollywood in Los Angeles. This is an illustration of how cultural influence works in India. India accepts the influence but merges it with Indian’s own unique culture. Much like Hollywood’s influence on India’s entertainment industry, the study shows that the Indian consumer has a distinct openness toward global fashion brands, but wants to make them their own.

     However, age may be a factor. Not surprisingly, Khare’s literature review shows that younger Indian consumers are more cosmopolitan than older Indian consumers. Unfortunately the ages of the participants in this study are relatively young, 18-40, so the findings in the study cannot confirm the findings in the review. It is interesting to note that many refused to participate in the study so, one has to wonder if it was the older population that declined. Does this say something about the Indian culture?

     In conclusion, understanding the Indian culture is the key to success for apparel companies longing to tap into this potentially lucrative market. Presenting this consumer with luxury fashion clothing styles while honoring the Indian collectivism tradition will most likely bring the most success. Of course, this is easier said than done, but considering the global sensation of Bollywood; if that unique balance is found, the fashion consumption of the Indian consumer may surprise everyone.

Discussion Question Choices:

Discuss how India’s collective culture influences the Indian consumer’s fashion clothing involvement.

Using both the current article findings and previous literature, what changes have occurred globally to cause the Indian consumers to be more cosmopolitan? 

Considering the success of international food chains in India, what are the factors or strategies required to make international apparel brands a success? Please use specific reasons and elaborate them accordingly.

India is considered to be the global leader of IT, yet they do not accept modified clothing. Discuss using references to support your opinion.

Can anyone else provide examples of how global fashion is currently influencing India and how Indian fashion is influencing global fashion trends?

 

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