Tell us about your company or product/service. What is your positioning statement? How do you distinguish your product or company from your competitors? How will you communicate the message of your positioning statement to your targeted consumer? Describe your ad and promotion.
Beautiful U2 is an American company that specializes in personal care products including body, skin and hair care. Its positioning statement reads: To all people who believe they have the power to be beautiful; we are the brand of inclusivity. A quality brand that provides affordable beauty products that make you feel beautiful too. That is because unlike conventional brands our products are safe and effective and recommended by professionals. Its Positioning statement will be included in all marketing material as to consistently communicate its message. Ads will be visible logo displays at company brick and mortar location. Online marketing will include ads and promotions visible to Facebook and Twitter audiences.
Question Two
· Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.
Beautiful U2 will remain actively engaged with its market. It will solicit feedback from online consumers and its brick and mortar customers. The data will be reviewed for opportunities to increase customer loyalty, address issues, gain new customers and assess “the voice of the consumer” comments for business development and growth.
Question Three
· How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
The company brick and mortar location will also be supported with radio ads. Radio ads are more affordable than television and the audience is a captive audience; mostly drivers. As noted in the answer for Question Two; social media will be utilized for online audience ads and promotions as to keep costs to a minimum.
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