Your plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.

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Scenario Marketing:

 

 

As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager.

Select one of the franchise companies below for which you would like to be Marketing Manager.

Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World® – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses.

Assumptions

  • Your plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.

In this scenario, you will be responsible for conducting the following tasks:

  • Observing and analyzing market trends
  • Examining competitors’ products and services
  • Investigating ways of improving existing products and services, and increasing profitability
  • Identifying target markets and developing strategies to communicate with them

Assignment

There are two parts to this Assignment so be sure to complete both parts.

Part 1: The Consumer and Business Market

Write a brief paragraph that answers the following questions. (This should not be in Question/Answer format).

  • Which company did you choose as your focus in this Marketing Management Assignment?
  • Where are the company’s headquarters located?
  • What is the mission statement of the company you chose to study?
  • The previous marketing manager developed an advertising campaign before the marketing strategy. How could this advertising campaign potentially create problems for the product?

Part 2: Marketing Strategy Planning

In preparation for your first presentation to the CEO of the organization, you will create a 3–5 page paper.

You will examine how the 3 C’s (customer targets, competitors, customer value proposition) and 4 P’s (Product, Price, Place, and Promotion) of marketing strategy influence marketing decisions about how you can increase purchases to consumers and increase purchases for business-to-business.

Your goal is to complete the consumer and business-to-business marketing strategy planning document. Using the bolded words as subheadings for each response as seen in the PDF of this Assignment, answer the following:

  1. SMART Goals: Using the SMART acronym, list several objectives you wish to accomplish.
  2. The 3 C’s of marketing strategy:Customer Targets: Discuss the customer targets (target market), you should have at least two. Provide for the CEO a more specific description of which customers you (the marketing manager) want to persuade to buy the product or service.

    Competitors: For each customer target, identify a competitor (brand or company) that may be able to provide the customer target a like product that would appeal to them.

    Value Proposition: What do you see as the value proposition? What are reasons for customers to purchase your brand/product. Summarize into a single paragraph.

  3. The 4 P’s of marketing strategy: Marketing Mix for the Consumer Market: Describe each of the 4 P’s as it applies to consumers that would purchase your product
    1. Product
    2. Price
    3. Place
    4. Promotion
  4. Marketing Mix: Business-to-Business Market: Describe each of the 4 P’s as it applies to business that would purchase your product
    1. Product
    2. Price
    3. Place
    4. Promotion
  5. Competitive Advantage:Using one (or more) of the competitive advantages below, describe the components of this advantage and why customers will perceive them as an advantage for your product or service over its competitors’.
    1. Cost-based advantage
    2. Price-based advantage
    3. Quality-based advantage
    4. Differentiation advantage
    5. Perceived quality advantage
    6. Brand-based advantage
  6. Product Life Cycle: Discuss the company’s products in The Product Life Cycle (PLC). Why do you think they are in that stage? Do you think there is any possibility of changing the current stage of the Product Life Cycle? For instance, if current products are in the maturity stage, what can the company do to have products in the Introduction or Growth stage?
  7. Increase Purchases: Consumers: Thinking of your consumer target market, how can you get current customers of the product or service to buy more?
  8. Increase Purchases: Business-to-Business: Thinking of your business-to-business target market, how can you get current customers of the product or service to buy more?

Provide a 3–5 page (APA formatted) marketing strategy plan paper with at least three supporting references that addresses this Assignment.

Your paper should be in APA format and cite all references used.

 

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What, according to H. Gene Blocker, are the most important historical sources for our contemporary conception of human rights?

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Our class’s final essay assignment requires you to reflect on the contemporary relevance of ancient codes, documents, and artifacts that contributed to the evolution of our modern conception of human rights. Your essay should answer these questions:

  1. What, according to H. Gene Blocker, are the most important historical sources for our contemporary conception of human rights?
  2. To what extent, if at all, can you identify in contemporary culture and government specific legacies of any of the ancient codes, documents, and artifacts we studied this week?

Please ensure that your essay addresses each component of both assigned questions and that your answer is well-organized, uses excellent, college-level prose, and makes judicious use of textual evidence. Your essay should be 600-900 words long.

 

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Using Microsoft Excel, draw a graph illustrating the supply and demand in this market. What is the equilibrium Price and Quantity in the market? Now suppose the government imposes a special tax on these computers. Describe what would happen in this market in terms of the supply and demand curve.

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Willing to pay $20.00 no more. Below assignment is due tomorrow afternoon and I will need it ready, plagarism free, A+ work please, and must be correct grammatically as well. All sources must be cited and in APA format. Please read below before responding.

 

 

 

Assignment 3: Supply, Demand, & Government in the Markets

A doctoral student has just completed a study for her dissertation and found the following demand and supply schedules for hand held computers to be as follows:

Price/Computer Quantity Demanded Quantity Supplied
$200 1000 2200
175 1250 2050
150 1500 1900
125 1750 1750
100 2000 1600
75 2250 1450
50 2500 1300
25 2750 1150

Questions:

  1. Using Microsoft Excel, draw a graph illustrating the supply and demand in this market.
  2. What is the equilibrium Price and Quantity in the market?
  3. Now suppose the government imposes a special tax on these computers. Describe what would happen in this market in terms of the supply and demand curve.
  4.  Disregard the new tax in part three. Now assume that the government imposes a price ceiling of $100 in this market, as a result of protests of price gouging by the sellers. What would happen to the price and quantity in this market?
  5. Disregard the events of part four. Assume that the manufacturers of this product lobby the government’s lawmakers, in terms of this product being an essential for college students but they are considering halting production due to the lack of profits. The lawmakers agree and now set a price floor at $150. What would happen in this market?
  6. If consumers’ expectations were such that they were concerned about the economy and jobs, what would you think would happen in this market?

Compose your solutions to this assignment in a report as a MS Word document.

 

This assignment requires you to create a chart in Microsoft Excel. In order to accomplish that, you will need to enter the data in an Excel worksheet, and then use Excel to graph the data. Copy the graph from your Excel worksheet and paste it into your MS Word document along with any explanations or discussion, in-text

 

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Choose one protest song from the 1960s and one protest song from today. Locate the lyrics for each song and provide the complete lyrics in an appendix to your Assignment or in a separate file. Cite the songs and lyrics using APA style.

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In this Assignment, you will build on the knowledge you gained while completing the Discussion Board requirement. At this time, you will perform a textual analysis of protest songs. To complete this Assignment, you must choose one protest song from the 1960s and one protest song from within the last 5 years. For each song, locate at least three themes and then compare/contrast these themes. The Assignment must be five pages long, including the title page, content pages, and works cited page.

 

  1. Choose one protest song from the 1960s and one protest song from today. Locate the lyrics for each song and provide the complete lyrics in an appendix to your Assignment or in a separate file. Cite the songs and lyrics using APA style.
  2. Locate at least three themes in each song. Compare and contrast these themes using quotes from the lyrics to illustrate each theme.
  3. Summarize your findings in a concluding paragraph.

UE ONLY ACADEMIC SSOURCES: Use Google Scholar, JSTOR, textbooks, and/or .gov websites to keep the true academic sources in your papers. TURNITIN MUST BE UNDER 20% You will also need a minimum of 3 sources to complete this assignment

 

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Why is it best for large organizations like Dish to use both PEST and Porter’s 5 Forces analysis in helping its leaders to understand their particular external environment? Make sure you demonstrate understanding of both analytical processes in your discussion and give clear, Dish-related examples to support your arguments.

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Assignment 1: Consider Dish in responding to the following two requirements:

Why is it best for large organizations like Dish to use both PEST and Porter’s 5 Forces analysis in helping its leaders to understand their particular external environment? Make sure you demonstrate understanding of both analytical processes in your discussion and give clear, Dish-related examples to support your arguments.

Second, describe how the information obtained from the organization’s macro-level external analysis might be used by an organization like Dish in performing their SWOT analysis.

In short, what should an organization like Dish be doing to analyze the external environment at the macro-level and how does that overlap with the organization’s micro-level analysis efforts? Make sure you provide well-reasoned and well supported arguments.

Expectations

A minimum of 4 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.

Assignment 2: Consider some key strategies recently implemented by Dish in its effort to succeed and compete in its current competitive environment. Discuss the strategic direction of the company and whether you believe the organization to be on the right track. Make recommendations that you believe would help Dish to gain market share (that is, hypothetically formulate what you think would be useful strategies for Dish to consider). Also comment regarding whether you believe Dish operates in a socially responsible manner and whether their CSR record helps or hinders their success.

Expectations

A minimum of 4 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.

Assignment 3: Please note that this assignment is unique in that your written communication skills will be assessed. This assignment also includes a specialized rubric focused specifically on written communication.

After reviewing (Below items) the book section, presentation materials, and additional readings you will be asked to compose an argumentative essay where you will argue for or against the thesis identified below regarding the implementation process of a strategic management plan. Here is the thesis statement you are expected to support or refute using well-reasoned arguments:

The successful implementation of the strategic management plan in a large corporation like Dish is highly reliant on measurement and evaluation efforts during and after the implementation phase.

In responding to this assignment you should continue your review of the information available on Dish. Identifying strategies over the past couple of years that did not work out so well versus strategies that succeeded might be helpful in supporting key arguments. Some questions to ask yourself in formulating your arguments might include: What barriers might have gotten in the way of any less successful strategies? And what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Dish? How does measurement of implementation processes help assure success? How does the evaluation process help to assure future success?

In this assignment, make sure you clearly identify the position you are taking with respect to the thesis. Your essay should include an introduction, and well developed arguments in support of your position. You should wrap up your essay with a conclusion.

Assignment Expectations

Your case assignment should be a minimum of 5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper but more is preferred.

Please make sure you review the assignment rubric prior to writing your assignment. Keep in mind that this rubric is a different rubric from what you are used to as it focuses on the assessment of your writing skills.

Here are some useful readings on strategy implementation that should also help with this module:

Salih, A., & Doll, Y. (2013). A middle management perspective on strategy implementation. International Journal of Business and Management, 8(22), 32-39.

Markiewicz, P. (2011). Change management in the strategy implementation process. Intelektine Ekonomika, (2)

Aldehayyat, J. S., & Anchor, J. R. (2010). Strategic planning implementation and creation of value in the firm. Strategic Change, 19(3/4), 163-176.

Kohl, J. (2006). Mental Models That Block Strategic Plan Implementation. Reflections, 7(1), 30-42.

Here are some background readings on the issue of performance measurement as it applies to strategy implementation:

Albanesius, C. (2014). Verizon tips a la carte internet TV service in 2015. PCmag.Com,

Nakashima, R. (2014, Mar 10). Dish, disney deal envisions internet TV offer similar to netflix. Telegraph-Journal

CHOI, J., HECHT, G. W., & TAYLER, W. B. (2013). Strategy Selection, Surrogation, and Strategic Performance Measurement Systems. Journal Of Accounting Research, 51(1), 105-133.

Micheli,P., Manzoni, J.F., (2010). Strategic Performance Measurement: Benefits, Limitations and Paradoxes. Long Range Planning. 43(4), 465-476.

Mitchell, F., Nielsen, L. B., Nørreklit, H., & Nørreklit, L. (2013). Scoring strategic performance: A pragmatic constructivist approach to strategic performance measurement. Journal of Management & Governance, 17(1), 5-34.

 

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Compare and contrasts the anatomy and physiology of blood vessels: arteries, veins and capillaries.

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Anatomy & Physiology II (Discussion Questions)
Paper , Order, or Assignment Requirements

Circulation
Utilizing knowledge from your learning and assigned readings, respond to the following questions:
1. Compare and contrasts the anatomy and physiology of blood vessels: arteries, veins and capillaries. Why are these differences significant in the overall function of the circulatory system? Please be specific.
2. Provide several examples of factors that cause increases or decreases in peripheral resistance and discuss their effect on overall arterial blood pressure.

Lymphatic and Immune Systems
Utilizing knowledge from your learning and assigned readings, respond to the following questions:
1. Describe and define the differences between the lymphatic system and immunity.
2. How do the innate and adaptive immune systems differ in their responses to foreign substances? Provide examples of each system.

1. Briefly identify and discuss the anatomical and structural differences between arteries and veins.
2. Briefly identify and discuss differences between blood and lymphatic vessels.
3. View the anatomical models Figure 32.3,Figure 32.4,Figure 32.8,Figure 32.10,Figure 32.13,and Figure 35.1 (a)from your Laboratory Manual and identify the structures that are described by the following abbreviated statements. Post your brief responses in the threaded Discussion Area below.
a. Drains the stomach, pancreas, and spleen to the liver for detoxification
b. Two paired arteries serving the brain
c. Formed by the union of the radial and ulnar arteries
d. Drains head, neck, and upper extremities
e. What the external iliac artery becomes in the thigh
f. Join to form the inferior vena cava
g. Receives lymph from the circulation
h. Filtering clusters under the arm
i. Enlarged terminus of the thoracic duct
4. View the histology slides Figure 32.1 (a)and (b)in your Laboratory Manual and identify the microscopic structures indicated by a leader line, number, or bracket. In the threaded Discussion Area below, briefly describe the function of:
a. Figure 32.1 (a) artery and vein
b. Figure 32.1 (b) tunica media
c. Figure 32.1 (b) capillary network

 

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Why is a 99% confidence interval wider than a 95% confidence interval?

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Stat 200 – Statistics
Paper, Order, or Assignment Requirements

Show your work. List Intermediate steps.

Why is a 99% confidence interval wider than a 95% confidence interval?
A person claims to be able to predict the outcome of flipping a coin. This person is correct 16/25 times. Compute the 95% confidence interval on the proportion of times this person can predict coin flips correctly. What
conclusion can you draw about this test of his ability to predict the future?

You take a sample of 22 from a population of test scores, and the mean of your sample is 60. (a) You know the standard deviation of the population is 10. What is the 99% confidence interval on the population mean. (b) Now assume that you do not know the population standard deviation, but the standard deviation in your sample is 10. What is the 99% confidence interval on the mean now?

You were interested in how long the average psychology major at your college studies per night, so you asked 10 psychology majors to tell you the amount they study. They told you the following times: 2, 1.5, 3, 2, 3.5, 1, 0.5, 3, 2, 4. (a) Find the 95% confidence interval on the population mean. (b) Find the 90% confidence interval on the population mean.

What is meant by the term “90% confident” when constructing a confidence interval for a mean?a. If we took repeated samples, approximately 90% of the samples would produce the same confidence interval. b. If we took repeated samples, approximately 90% of the confidence intervals calculated from those samples would contain the sample mean. c. If we took repeated samples, approximately 90% of the confidence intervals calculated from those samples would
contain the true value of the population mean. d. If we took repeated samples, the sample mean would equal the population mean in approximately 90% of the samples.

Suppose that a committee is studying whether or not there is waste of time in our judicial system. It is interested in the mean amount of time individuals waste at the courthouse waiting to be called for jury duty. The committee randomly surveyed 81 people who recently served as jurors. The sample mean wait time was eight hours with a sample standard deviation of four hours.
a.

x¯ = __________
sx= __________
iii. n = __________

n– 1 = __________

Define the random variablesX and X ¯ in words.

Which distribution should you use for this problem? Explain your choice.

Construct a 95% confidence interval for the population mean time wasted.
State the confidence interval.
Sketch the graph.
iii. Calculate the error bound.

Explain in a complete sentence what the confidence interval means.

In a recent sample of 84 used car sales costs, the sample mean was $6,425 with a standard deviation of $3,156. Assume the underlying distribution is approximately normal.

Which distribution should you use for this problem? Explain your choice.

Define the random variableX ¯ in words.

Construct a 95% confidence interval for the population mean cost of a used car.
State the confidence interval.
Sketch the graph.
iii. Calculate the error bound.

Use the following information to answer the next two exercises: A quality control specialist for a restaurant chain takes a random sample of size 12 to check the amount of soda served in the 16 oz. serving size. The sample mean is 13.30 with a sample standard deviation of 1.55. Assume the underlying population is normally distributed.

What is the error bound?
0.87
1.98
0.99
1.74

An article regarding interracial dating and marriage recently appeared in theWashington Post. Of the 1,709 randomly selected adults, 315 identified themselves as Latinos, 323 identified themselves as blacks, 254 identified themselves as Asians, and 779 identified themselves as whites. In this survey, 86% of blacks said that they would welcome a white person into their families. Among Asians, 77% would welcome a white person into their families, 71% would welcome a Latino, and 66% would welcome a black person.

We are interested in finding the 95% confidence interval for the percent of all black adults who would welcome a white person into their families. Define the random variablesX and P′, in words.

Which distribution should you use for this problem? Explain your choice.

Construct a 95% confidence interval.
State the confidence interval.
Sketch the graph.
iii. Calculate the error bound.

On May 23, 2013, Gallup reported that of the 1,005 people surveyed, 76% of U.S. workers believe that they will continue working past retirement age. The confidence level for this study was reported at 95% with a }3% margin of error.

Determine the estimated proportion from the sample.

Determine the sample size.

IdentifyCL and α.

Calculate the error bound based on the information provided.

Compare the error bound in part d to the margin of error reported by Gallup. Explain any differences between thevalues.

Create a confidence interval for the results of this study.

A reporter is covering the release of this study for a local news station. How should she explain the confidence interval to her audience?

 

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a short description of the background of the problem, data preparation, analysis, interpretation of the results with recommendations for actions.

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Statistics
Paper, Order, or Assignment Requirements

this should be in a report format in either word document or pdf while u should include the tables in the appendix capture from excel or spss

The formatting of the work should be 1.5 line spacing in a San Serif font such as Arial 11 font size.

The individual assignment will be a report demonstrating the ability of the student to evaluate and analyse a problem related to a data set by means of statistical methods learned during the lectures.
The students will be introduced to a fictional company that has designed and run an employee survey to solve current challenges. The survey is linked to financial and performance records of the company. Each student will be issued with a unique variation of a simulated dataset.
Students write a report addressed to the Board of Directors. The report should include a short description of the background of the problem, data preparation, analysis, interpretation of the results with recommendations for actions. In addition, students should critically evaluate the quality of the questionnaire. The analysis should include descriptive statistics, correlation and regression.and you might include a t-test
The report should follow a classic structure including an executive summary as well as a log about data preparation as appendix. The log should be user friendly with appropriate illustration to enable a reproduction of the analysis with the same results.

in addition i will upload the questionnaire and the data-set(survey3), plus 4 lectures and 1 practice and solution also i will upload the unit handbook

the lecturer suggests the structure in lecture 4, so i hope you follow that structure

Read More
Statistics
Paper, Order, or Assignment Requirements

Instructions:

Do a term paper, which will entail writing up a multiple linear regression analysis It should be a minimum of ten pages report (excluding references page) consisting of a multiple regression analysis of a data set of your own choosing. You will first get the data set and theme approved by me at your earliest. You will also find attached guidelines and a sample report, which I expect you will follow and emulate in your final draft.

 

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Calculate (in units of 1000 books) the expected demand for the book, and the standard deviation of this demand.

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Math and statistics for business
Paper, Order, or Assignment Requirements

A new book is to be launched by a publishing firm to catch the Christmas market. The
manager of the firm wants to know how many books to print for this time-limited market. If
she prints too few, she will miss the opportunity for profit. If she prints too many, she will
have a lot of books left over in the New Year which will have to be sold off at a loss.
Suppose every book sold before Christmas makes a profit of £15 whilst the publishing firm
loses £5 for every book left over after Christmas. The pre-Christmas demand for the book
has a probability distribution given in the table below.
(i) Calculate (in units of 1000 books) the expected demand for the book, and the
standard deviation of this demand. [25 marks]
(ii) Calculate figures for a third column to the table, equalling the profit (in units of
£1,000) for each amount sold if the print run is 23,000 books. What is the return
(expected profit) in this case? [Note that (a) even if the demand is greater than
23,000, only 23,000 books will be sold; (b) when the demand is less than 23,000,
unsold books will have a negative impact on profits.] [25 marks]
(iii) By repeating (ii) for different print run sizes, calculate the print run size that will
maximise the expected profit. What is the risk (standard deviation) associated with
this strategy? Support your answers by calculating expected profit figures for each
possible stock level in a table.

 

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